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dermae.com website review

Visit site (opens in a new tab)Reviewed 7 November 202641 issues · 110 checks

This review found 41 issues worth fixing on dermae.com, 20 of them high impact, across 110 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.2 sMay 16Oct 312.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
178 ms141 msMay 16Oct 31171 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026145 ms
May 23, 2026145 ms
May 30, 2026146 ms
Jun 6, 2026146 ms
Jun 13, 2026153 ms
Jun 20, 2026150 ms
Jun 27, 2026153 ms
Jul 4, 2026152 ms
Jul 11, 2026150 ms
Jul 18, 2026155 ms
Jul 25, 2026154 ms
Aug 1, 2026155 ms
Aug 8, 2026155 ms
Aug 15, 2026154 ms
Aug 22, 2026154 ms
Aug 29, 2026154 ms
Sep 5, 2026155 ms
Sep 12, 2026161 ms
Sep 19, 2026162 ms
Sep 26, 2026163 ms
Oct 3, 2026164 ms
Oct 10, 2026163 ms
Oct 17, 2026170 ms
Oct 24, 2026174 ms
Oct 31, 2026171 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

17 to fix33
  • Reduce unused JavaScript

    3.6 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Use efficient cache lifetimes

    2.9 s · 588 KiB

    39 files are served with short cache lifetimes, so returning visitors download them again (588 KiB).

  • Render-blocking requests

    1.8 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Reduce unused CSS

    1.3 s · 262 KiB

    About 262 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.3 s faster on a phone.

  • Main-thread work: 13.5 s

    A phone's processor spends 13.5 s on main-thread work while loading, 6.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,544 HTML elements

    The page has 3,544 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Signyfyd, Klaviyo and Hotjar and others), adding 2.7 MB and 2.7 s of main-thread time.

  • Signyfyd adds 830 ms

    830 ms

    Signyfyd costs a phone 830 ms of main-thread work and 264 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    200 ms · 425 KiB

    6 images could be 425 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Klaviyo adds 446 ms

    446 ms

    Klaviyo costs a phone 446 ms of main-thread work and 626 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 97 KiB

    Polyfills for old browsers add 97 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 434 ms. During a long task the page ignores taps.

  • Hotjar adds 411 ms

    411 ms

    Hotjar costs a phone 411 ms of main-thread work and 72 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • zotabox.com adds 296 ms

    296 ms

    zotabox.com costs a phone 296 ms of main-thread work and 554 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    300 ms · 28 KiB

    28 KiB could be saved by minifying JavaScript.

  • Google Tag Manager adds 228 ms

    228 ms

    Google Tag Manager costs a phone 228 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    270 ms · 6 KiB

    6 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 32.9 s

    32.9 s

    Your largest element takes 32.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 39.3 s

    39.3 s

    The page becomes fully interactive after 39.3 s. Good is under 3.8 s.

  • Speed Index: 12.6 s

    12.6 s

    Visually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.9 s

    1.9 s

    Scripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 145 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 187 ms

    187 ms

    Real visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 567 ms

    567 ms

    Real visitors wait 567 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 7.0 MB in 551 requests

    7.0 MB

    Your homepage downloads 7.0 MB in 551 requests on a phone: scripts 3.3 MB (176), images 1.6 MB (75) and other files 1.4 MB (260). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    BANNERS_DE_RETDAY_1026_mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.0 g of CO₂ per visit

    1.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.98 g of CO₂e: 237.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9092
  • Hidden but focusable

    22 elements hidden from screen readers can still receive keyboard focus.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 199 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9285
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 212 internal links, 14 external

    The homepage links to 212 pages on dermae.com and 14 external pages.

6 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “A Lil’ Derm Goes a Long Way™. DERMA E’s formulas are powered by pure, potent, naturally derived ingredients and backed …”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Clean. Effective. Dermatologist Recommended Skincare. | DERMA E”.

  • Canonical URL set

    The canonical URL is https://dermae.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://dermae.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,003 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 5 pages without a meta description

    /collections/best-selling-skin-care, /collections/all-products, /collections/eye-care, /collections/masks and /collections/anti-aging-line have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9278
  • 3 broken images

    3 images failed to load on a phone, for example https://insight.adsrvr.org/track/pxl/?adv=q4eej2h&ct=0:z06i8l1&fmt=3.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    40 of 48 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dermae.com).

  • Valid certificate (48 days left)

    The certificate from Let's Encrypt · YE1 verifies for dermae.com and is valid for another 48 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://dermae.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors; 2 did not answer within 5 s.

Domain and trust

  • No CAA record

    dermae.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    dermae.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 23 years old

    23 years

    dermae.com was registered in Jun 2003 through NameSilo, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    dermae.com is registered until Jun 2027.

Content and conversion

1 to fix80
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 367 words of copy

    The homepage carries about 367 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop”, “Shop All” and “Subscribe & Save”.

  • 39 short forms

    39 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 7 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Analytics, Microsoft Clarity and Hotjar.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:us._netblocks.mimecast.com include:spf.protection.outlook.com include:shops.shopify.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “s1”, “s2” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 34 cookies set on arrival

    34

    Opening the homepage sets 34 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 67 other companies contacted

    Loading the homepage contacts 67 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Triplewhale · Klickly Connector · Microsoft Clarity · Videowise Video Commerce · Klaviyo Email Marketing Sms · Cartbite · Freegifts · Back In Stock · trafficmanager.net · zotabox.com · getangler.ai · bogos.io · nice-team.net · octaneai.com · signifyd.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Hotjar | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Simi Valley

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on dermae.com, including 25 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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