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dermazen.co website review
Visit site (opens in a new tab)Reviewed 10 November 202636 issues · 85 checks
This review found 36 issues worth fixing on dermazen.co, 15 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #55,517 of 109,350 reviewed websitesbeats 44%
- #36,297 of 61,859 online storesbeats 36%
- #34,700 of 56,401 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 90 ms |
| May 30, 2026 | 93 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 102 ms |
| Jul 11, 2026 | 102 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 103 ms |
| Aug 8, 2026 | 105 ms |
| Aug 15, 2026 | 107 ms |
| Aug 22, 2026 | 108 ms |
| Aug 29, 2026 | 110 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 105 ms |
| Sep 19, 2026 | 105 ms |
| Sep 26, 2026 | 105 ms |
| Oct 3, 2026 | 106 ms |
| Oct 10, 2026 | 106 ms |
| Oct 17, 2026 | 108 ms |
| Oct 24, 2026 | 112 ms |
| Oct 31, 2026 | 112 ms |
| Nov 7, 2026 | 111 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.7 s
3.5 s
5.2 s
6.9 s
8.7 s
10.4 s
12.1 s
13.9 s
Speed
Reduce unused JavaScript
3.1 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.
Avoid multiple page redirects
4.2 sThe page goes through 1 redirect before it starts loading, costing about 4.2 s. Link and advertise the final URL directly.
Main-thread work: 37.0 s
A phone's processor spends 37.0 s on main-thread work while loading, 11.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, reddit and Google Tag Manager and others), adding 2.8 MB and 3.2 s of main-thread time.
Use efficient cache lifetimes
600 ms · 420 KiB36 files are served with short cache lifetimes, so returning visitors download them again (420 KiB).
alia-prod.com adds 822 ms
822 msalia-prod.com costs a phone 822 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
reddit adds 726 ms
726 msreddit costs a phone 726 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 540 ms
540 msGoogle Tag Manager costs a phone 540 ms of main-thread work and 756 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 444 ms
444 msShopify costs a phone 444 ms of main-thread work and 692 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 328 ms. During a long task the page ignores taps.
Klaviyo adds 207 ms
207 msKlaviyo costs a phone 207 ms of main-thread work and 393 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,852 HTML elements
The page has 1,852 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Legacy JavaScript
95 KiBPolyfills for old browsers add 95 KiB JavaScript that modern phones do not need.
Improve image delivery
49 KiB4 images could be 49 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Duplicated JavaScript
9 KiB9 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 20.3 s
20.3 sYour largest element takes 20.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Dermazen Calming Scalp Serum bottle on a soft sage backdrop”.
Time to Interactive: 33.2 s
33.2 sThe page becomes fully interactive after 33.2 s. Good is under 3.8 s.
Speed Index: 12.4 s
12.4 sVisually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 90 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 99 ms
99 msReal visitors wait 99 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 427 ms
427 msReal visitors wait 427 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 5.9 MB in 600 requests
5.9 MBYour homepage downloads 5.9 MB in 600 requests on a phone: scripts 3.3 MB (196), other files 1.5 MB (312) and fonts 439 KiB (12). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
19 KiB1 image is downloaded at several times the size a phone draws it, for example home-section2-enjoyalife-48h8s.jpg at 1,250 px wide, shown at 351 px. Resized copies would save about 19 KiB.
3 images below the first screen load straight away
3 images further down the page (257 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.67 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.67 g of CO₂e: 200.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
2 H1 headlines
There are 2 <h1> headlines (“” and “It was never about dry skin.”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
53 internal links, 6 external
The homepage links to 53 pages on dermazen.co and 6 external pages.
5 checks passed
Title: 55 characters
Your title is a healthy 55 characters: “Dermazen | Soothe your seborrheic dermatitis – Dermazen”.
Canonical URL set
The canonical URL is https://www.dermazen.com/.
Structured data in place
Structured data found: WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.dermazen.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,324 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.dermazen.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without a meta description
https://www.dermazen.com/pages/resources, https://www.dermazen.com/pages/how-to-use-dermazen-products, https://www.dermazen.com/pages/malassezia-feeding-ingredients-list, https://www.dermazen.com/pages/quiz-ad93h8s, https://www.dermazen.com/blogs/news and https://www.dermazen.com/pages/subscriptions and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.dermazen.com/pages/subscriptions has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=137023226&Ver=2&mid=aba26d44-17c3-430d-8951-211ef9efbe0a&bo=1&sid=930c24b0dccf11f1957ba9bfe94a09ba&vid=930c1a00dccf11f1925935269d830949&vids=1&msclkid=N&pi=918639831&l.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'querySelectorAll') https://www.dermazen.com/:539:1222 Array.forEach (<anonymou…”.
2 checks passed
Tap targets are thumb-sized
15 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,839 words of copy
The homepage carries about 1,839 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop All Products”.
4 calls to action
The homepage has 4 calls to action, for example “Shop All Products”, “Get Relief • Order Today” and “Contact”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
38 cookies set on arrival
38Opening the homepage sets 38 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
64 other companies contacted
Loading the homepage contacts 64 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at dermazen.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Triplewhale · Cookiebot Cmp · Klaviyo Email Marketing Sms · Okendo · Abconvert · Aimerce First Party Pixel · Smart Seo · Redo · Cms Shopify · Post Purchase · Freegifts · amazonaws.com · retention.com · cloudfront.net · bogos.io · richpanel.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Carlsbad
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on dermazen.co, including 20 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.