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dermelect.com website review
Visit site (opens in a new tab)Reviewed 8 November 202626 issues · 81 checks
This review found 26 issues worth fixing on dermelect.com, 8 of them high impact, across 81 checks. The most urgent: page weight: 12.4 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.9 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 221 ms |
| May 23, 2026 | 222 ms |
| May 30, 2026 | 223 ms |
| Jun 6, 2026 | 228 ms |
| Jun 13, 2026 | 237 ms |
| Jun 20, 2026 | 238 ms |
| Jun 27, 2026 | 239 ms |
| Jul 4, 2026 | 228 ms |
| Jul 11, 2026 | 222 ms |
| Jul 18, 2026 | 218 ms |
| Jul 25, 2026 | 211 ms |
| Aug 1, 2026 | 219 ms |
| Aug 8, 2026 | 223 ms |
| Aug 15, 2026 | 230 ms |
| Aug 22, 2026 | 237 ms |
| Aug 29, 2026 | 237 ms |
| Sep 5, 2026 | 229 ms |
| Sep 12, 2026 | 211 ms |
| Sep 19, 2026 | 220 ms |
| Sep 26, 2026 | 229 ms |
| Oct 3, 2026 | 238 ms |
| Oct 10, 2026 | 245 ms |
| Oct 17, 2026 | 243 ms |
| Oct 24, 2026 | 230 ms |
| Oct 31, 2026 | 230 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 231 ms
231 msReal visitors wait 231 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 863 ms
863 msReal visitors wait 863 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 221 ms to 230 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.08
0.08For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 23% faster for real visitors
-23%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 12.4 MB
12.4 MBYour homepage downloads 12.4 MB on a phone, 8.5 MB of it images (68%). Under 2 MB keeps phones on slow connections fast.
6 images far larger than shown
662 KiB6 images are downloaded at several times the size a phone draws them, for example The-Rapid-Repair-Ulitmate-Essentials-Set.jpg at 2,000 px wide, shown at 307 px. Resized copies would save about 662 KiB.
14 images in older formats
14 images (2.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.5 g of CO₂ per visit
3.51 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.51 g of CO₂e: 421.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Required ARIA attributes must be provided (1 element)
Required ARIA attributes must be provided: 1 element on the page fails this check, rated critical by axe-core.
ARIA attributes must conform to valid names (1 element)
ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.
Links must have discernible text (6 elements)
Links must have discernible text: 6 elements on the page fail this check, rated serious by axe-core.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 160 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Dermelect | Skincare & Nail Care Treatments – Dermelect Cosmeceuticals”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“Dermelect Cosmeceuticals” and “Dermelect Cosmeceuticals”). One clear main headline is easier for people and search engines.
Meta description is long (192 characters)
Your meta description is 192 characters; Google truncates after about 160, so the end of your pitch is cut.
397 internal links, 10 external
The homepage links to 397 pages on dermelect.com and 10 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://dermelect.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://dermelect.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,549 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example /collections/face/Face, whose canonical is /collections/face/face. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 95 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://dermelect.com/.
17 small tap targets
17 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (dermelect.com).
Valid certificate (59 days left)
The certificate from Let's Encrypt · YE2 verifies for dermelect.com and is valid for another 59 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://dermelect.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 2 did not answer within 5 s.
Domain and trust
No CAA record
dermelect.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
dermelect.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 23 years old
23 yearsdermelect.com was registered in Aug 2003 through IONOS SE. An established domain carries more trust with email providers and search engines.
Registered until Aug 2027
dermelect.com is registered until Aug 2027.
Content and conversion
About 402 words of copy
The homepage carries about 402 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “2 FREE SAMPLES WITH EVERY ORDER” and “/collections/holiday-shop”.
39 calls to action
The homepage has 39 calls to action, for example “2 FREE SAMPLES WITH EVERY ORDER”, “SHOP” and “SHOP ALL”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 57 testimonial or review blocks, 18 customer or partner logos and 4 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be dermelect.com is still delivered. Reports are on, so moving to quarantine is the next step.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:mailgun.org ~all”.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
48 cookies set on arrival
48Opening the homepage sets 48 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
74 other companies contacted
Loading the homepage contacts 74 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 23 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Aftership Tracking · Yotpo Product Reviews · Klaviyo Email Marketing Sms · P2n6m6lbc Opensend · Avada Seo Ai Blog · Wingify · Boost Ai Search Filter · Attentive · Triplewhale · Rebuy Personalization Engine · Yotpo Loyalty Rewards · Lyve Shoppable Video Stream · Accessibly App · Applovin Shop Integration · Tetra Live · trafficmanager.net · gorgias.chat · dermelect.com · automizely.com · rechargecdn.com · attn.tv · 9gtb.com · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on dermelect.com, including 3 speed issues and 4 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.