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derrick.com website review

Visit site (opens in a new tab)Reviewed 1 November 202640 issues · 104 checks

This review found 40 issues worth fixing on derrick.com, 11 of them high impact, across 104 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s3.0 sMay 9Oct 243.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.4 s
May 16, 20263.5 s
May 23, 20263.4 s
May 30, 20263.1 s
Jun 6, 20263.4 s
Jun 13, 20263.4 s
Jun 20, 20263.6 s
Jun 27, 20264.0 s
Jul 4, 20264.1 s
Jul 11, 20263.9 s
Jul 18, 20263.3 s
Jul 25, 20263.2 s
Aug 1, 20263.1 s
Aug 8, 20263.2 s
Aug 15, 20263.5 s
Aug 22, 20263.6 s
Aug 29, 20263.2 s
Sep 5, 20263.3 s
Sep 12, 20263.3 s
Sep 19, 20263.4 s
Sep 26, 20263.4 s
Oct 3, 20263.2 s
Oct 10, 20263.3 s
Oct 17, 20263.3 s
Oct 24, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
144 ms92 msMay 9Oct 2498 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026137 ms
May 16, 2026138 ms
May 23, 2026138 ms
May 30, 2026129 ms
Jun 6, 2026130 ms
Jun 13, 2026129 ms
Jun 20, 2026136 ms
Jun 27, 2026137 ms
Jul 4, 2026137 ms
Jul 11, 2026134 ms
Jul 18, 2026114 ms
Jul 25, 2026110 ms
Aug 1, 2026110 ms
Aug 8, 2026112 ms
Aug 15, 2026112 ms
Aug 22, 2026112 ms
Aug 29, 2026112 ms
Sep 5, 2026106 ms
Sep 12, 2026107 ms
Sep 19, 2026105 ms
Sep 26, 2026104 ms
Oct 3, 2026101 ms
Oct 10, 2026103 ms
Oct 17, 2026103 ms
Oct 24, 202698 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of derrick.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. derrick.com at 0.4 s0.4 s
  2. derrick.com at 0.9 s0.9 s
  3. derrick.com at 1.3 s1.3 s
  4. derrick.com at 1.7 s1.7 s
  5. derrick.com at 2.2 s2.2 s
  6. derrick.com at 2.6 s2.6 s
  7. derrick.com at 3.1 s3.1 s
  8. derrick.com at 3.5 s3.5 s

derrick.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix61
  • Use efficient cache lifetimes

    7.0 s · 8.0 MB

    116 files are served with short cache lifetimes, so returning visitors download them again (8.0 MB).

  • Improve image delivery

    8.4 s · 1.7 MB

    1 image could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.4 s faster on a phone.

  • Render-blocking requests

    1.9 s

    50 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • 4,911 HTML elements

    The page has 4,911 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    900 ms · 171 KiB

    About 171 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    300 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2 third-party services on the page

    2 third-party services load with your homepage (cdn-cookieyes.com and cookieyes.com), adding 34 KiB and 244 ms of main-thread time.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    6 KiB

    Polyfills for old browsers add 6 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 25 ms

    25 ms

    Your server sent the HTML in 25 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 19.2 s

    19.2 s

    Your largest element takes 19.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Rooted in Legacy. Engineered to Innovate. As we reflect on …”.

  • Time to Interactive: 19.2 s

    19.2 s

    The page becomes fully interactive after 19.2 s. Good is under 3.8 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 294 ms

    294 ms

    Scripts block taps and scrolling for 294 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 27% faster for real visitors

    -27%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 137 ms to 98 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 20.2 MB in 127 requests

    20.2 MB

    Your homepage downloads 20.2 MB in 127 requests on a phone: media 16.1 MB (4), images 2.9 MB (11) and fonts 562 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    [email protected] is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 5.7 g of CO₂ per visit

    5.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.72 g of CO₂e: 686.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8992
  • 10 tap targets too small

    10 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6, h1 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • Title is short (29 characters)

    Your title is only 29 characters: “Derrick - Derrick Corporation”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 259 internal links, 6 external

    The homepage links to 259 pages on derrick.com and 6 external pages.

7 checks passed
  • Meta description: 114 characters

    Your meta description is 114 characters: “Derrick is a family owned and operated company with a global presence focused on pioneering separation technology.”.

  • One H1 headline

    Your main headline reads: “Global Family, Pioneering Technology”.

  • Canonical URL set

    The canonical URL is https://derrick.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://derrick.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,410 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 1 page without a meta description

    /Hyperpool-GT has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /Hyperpool-GT, whose canonical is /hyperpool-gt. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /Hyperpool-GT has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 6 small tap targets

    6 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://derrickcorp.sharepoint.com/sites/MarketingResourceCenter.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (derrick.com).

  • Valid certificate (73 days left)

    The certificate from Starfield Technologies · Starfield TLS Intermediate CA DV - R1v1 verifies for derrick.com and is valid for another 73 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://derrick.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    derrick.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 30 years old

    30 years

    derrick.com was registered in Feb 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    derrick.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Feb 2027

    derrick.com is registered until Feb 2027.

Content and conversion

5 to fix63
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 497 words of copy

    The homepage carries about 497 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “CONTACT”, “Learn More” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be derrick.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:24.213.198.236 include:spf.protection.outlook.com include:us._netblocks.mimecast.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.4.
  • 2 plugins are behind their latest release.elementor 4.3.2 → 4.3.5 · elementskit-lite 4.0.6 → 4.0.9

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Hosting
Sucuri

Company

Employees
596
Founded
1951
Headquarters
Buffalo

Upkeep, stack, hiring and company data from programmable.info

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