Website review, no card needed
desmi.com website review
Visit site (opens in a new tab)Reviewed 3 November 202626 issues · 96 checks
This review found 26 issues worth fixing on desmi.com, 8 of them high impact, across 96 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.9 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.3 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.6 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.2 s |
| Aug 8, 2026 | 3.5 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 3.7 s |
| Aug 29, 2026 | 3.7 s |
| Sep 5, 2026 | 3.7 s |
| Sep 12, 2026 | 3.6 s |
| Sep 19, 2026 | 3.5 s |
| Sep 26, 2026 | 3.4 s |
| Oct 3, 2026 | 3.0 s |
| Oct 10, 2026 | 3.1 s |
| Oct 17, 2026 | 3.2 s |
| Oct 24, 2026 | 3.4 s |
| Oct 31, 2026 | 3.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 129 ms |
| May 23, 2026 | 133 ms |
| May 30, 2026 | 136 ms |
| Jun 6, 2026 | 136 ms |
| Jun 13, 2026 | 136 ms |
| Jun 20, 2026 | 136 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 141 ms |
| Jul 11, 2026 | 144 ms |
| Jul 18, 2026 | 150 ms |
| Jul 25, 2026 | 151 ms |
| Aug 1, 2026 | 146 ms |
| Aug 8, 2026 | 144 ms |
| Aug 15, 2026 | 144 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 150 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 148 ms |
| Sep 19, 2026 | 144 ms |
| Sep 26, 2026 | 141 ms |
| Oct 3, 2026 | 132 ms |
| Oct 10, 2026 | 139 ms |
| Oct 17, 2026 | 140 ms |
| Oct 24, 2026 | 143 ms |
| Oct 31, 2026 | 152 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
desmi.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
1.4 s · 322 KiB23 files are served with short cache lifetimes, so returning visitors download them again (322 KiB).
3,300 HTML elements
The page has 3,300 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
960 ms · 741 KiBAbout 741 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 960 ms faster on a phone.
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
7 third-party services on the page
7 third-party services load with your homepage (Google CDN, Cookiebot and Google Tag Manager and others), adding 1.6 MB and 612 ms of main-thread time.
Google CDN adds 339 ms
339 msGoogle CDN costs a phone 339 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
60 ms · 47 KiBAbout 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 60 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 89 ms. During a long task the page ignores taps.
Improve image delivery
67 KiB1 image could be 67 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 995 ms of it running JavaScript. That is comfortably low.
Server response: 201 ms
201 msYour server sent the HTML in 201 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 14.0 s
14.0 sThe page becomes fully interactive after 14.0 s. Good is under 3.8 s.
Largest Contentful Paint: 5.6 s
5.6 sYour largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Child joyfully runs through water from an open fire hydrant…”.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 144 ms
144 msReal visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 157 ms
157 msScripts block the page for only 157 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.7 MB in 49 requests
2.7 MBYour homepage downloads 2.7 MB in 49 requests on a phone: scripts 1.5 MB (13), other files 350 KiB (2) and fonts 347 KiB (15). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.76 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 26 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (75 characters)
Your title is 75 characters, so Google will cut it off around 60: “Pumps and systems for your critical flow processes | DESMI - Make life flow”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
21 links crawlers can't follow
21 links have no real href, so search engines can't follow them.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
346 internal links, 13 external
The homepage links to 346 pages on desmi.com and 13 external pages.
6 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “DESMI specializes in the development, manufacturing, sale, and service of efficient pump solutions for marine, process …”.
One H1 headline
Your main headline reads: “Pumps and systems for your critical flow processes”.
Canonical URL set
The canonical URL is https://www.desmi.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.desmi.com/sitemapindex.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,902 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 150 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
35 of 36 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Short HSTS lifetime
HSTS is set, but max-age is 30 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (desmi.com).
Valid certificate (64 days left)
The certificate from Google Trust Services · WE1 verifies for desmi.com and is valid for another 64 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://desmi.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 49 links work
All 49 links checked from your homepage (40 internal, 9 external) answered without errors.
Domain and trust
No CAA record
desmi.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 30 years old
30 yearsdesmi.com was registered in Jun 1996 through Key-Systems GmbH. An established domain carries more trust with email providers and search engines.
DNSSEC is on
desmi.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Jun 2027
desmi.com is registered until Jun 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 951 words of copy
The homepage carries about 951 words of visible text.
4 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Download ROTAN® Selection Program”, “Order Spare Parts” and “Contact”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Matomo.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf5440.spfprotect.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Analytics
- Google Tag Manager | Matomo
- Hosting
- Cloudflare
Company
- Employees
- 38
- Founded
- 1834
- Headquarters
- Nørresundby
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on desmi.com, including 15 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.