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detering.com website review

Visit site (opens in a new tab)Reviewed 19 October 202635 issues · 94 checks

This review found 35 issues worth fixing on detering.com, 14 of them high impact, across 94 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of detering.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. detering.com at 0.6 s0.6 s
  2. detering.com at 1.3 s1.3 s
  3. detering.com at 1.9 s1.9 s
  4. detering.com at 2.5 s2.5 s
  5. detering.com at 3.2 s3.2 s
  6. detering.com at 3.8 s3.8 s
  7. detering.com at 4.5 s4.5 s
  8. detering.com at 5.1 s5.1 s

detering.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix40
  • Reduce unused JavaScript

    6.9 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.9 s faster on a phone.

  • Improve image delivery

    1.4 s · 977 KiB

    10 images could be 977 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    2.1 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Use efficient cache lifetimes

    1.2 s · 182 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (182 KiB).

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Squarespace, Google CDN and Google Tag Manager and others), adding 3.8 MB and 1.4 s of main-thread time.

  • Reduce unused CSS

    890 ms · 161 KiB

    About 161 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 890 ms faster on a phone.

  • Squarespace adds 737 ms

    737 ms

    Squarespace costs a phone 737 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 425 ms

    425 ms

    Google CDN costs a phone 425 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 132 KiB

    Polyfills for old browsers add 132 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • squarespace-cdn.com adds 0 ms

    0 ms

    squarespace-cdn.com costs a phone 0 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 229 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 55 ms

    55 ms

    Your server sent the HTML in 55 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix49
  • First Contentful Paint: 14.5 s

    14.5 s

    The first text or image appears after 14.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 22.0 s

    22.0 s

    Your largest element takes 22.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FAMILY-OWNED AND OPERATED DISTRIBUTOR OF DOORS, WINDOWS, MI…”.

  • Speed Index: 14.5 s

    14.5 s

    Visually, the page fills in at 14.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 23.1 s

    23.1 s

    The page becomes fully interactive after 23.1 s. Good is under 3.8 s.

  • Total Blocking Time: 454 ms

    454 ms

    Scripts block taps and scrolling for 454 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.117

    0.117

    The layout shifts by 0.117 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

1 to fix70
  • Page weight: 4.4 MB in 97 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 97 requests on a phone: scripts 2.3 MB (54), images 1.2 MB (15) and other files 468 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10098
  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 28 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10086
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 2 problems

    Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/67c0cb123bb85d5709f…”.

  • 66 internal links, 12 external

    The homepage links to 66 pages on detering.com and 12 external pages.

6 checks passed
  • Meta description: 112 characters

    Your meta description is 112 characters: “Family-owned distributor of high-quality doors, windows, millwork, and lumber serving Houston, Texas and beyond.”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “The Detering Company | Explore Our Quality Building Materials”.

  • Canonical URL set

    The canonical URL is https://www.detering.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.detering.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (0 of 6 facts)

    Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (901 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 4 pages share 2 titles

    /doors and /products all use the title “Doors | Enhance Your Entry — The Detering Company”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages share a meta description

    /doors and /products use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /products, whose canonical is /doors. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 9 pages without an H1

    /mouldings, /stair-parts, /lumber, /custom, /projects and /about and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 8 pages with very little text

    /mouldings, /stair-parts, /lumber, /custom, /projects and /about and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/67c0cb123bb85d5709fa1f99/263/5c5…”.

2 checks passed
  • Tap targets are thumb-sized

    10 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (detering.com).

  • Valid certificate (57 days left)

    The certificate from Let's Encrypt · YR2 verifies for detering.com and is valid for another 57 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://detering.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 31 links work

    All 31 links checked from your homepage (19 internal, 12 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 30 days

    detering.com is registered until Nov 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    detering.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    detering.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 29 years old

    29 years

    detering.com was registered in Nov 1996 through Wild West Domains, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

2 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 623 words of copy

    The homepage carries about 623 words of visible text.

5 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “Contact Us”, “contact our team” and “Can I pick up my order instead?”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics and Umami.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:servers.mcsv.net include:spf.protection.outlook.com include:spfa.cpmails.com include:relay.mailchannels.…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Squarespace
Framework
jQuery
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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