Website review, no card needed

dewalt.com logo

dewalt.com website review

Visit site (opens in a new tab)Reviewed 2 November 202628 issues · 81 checks

This review found 28 issues worth fixing on dewalt.com, 9 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.3 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.6 s
May 30, 20261.9 s
Jun 6, 20262.1 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.1 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
198 ms128 msMay 16Oct 31164 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026136 ms
May 23, 2026137 ms
May 30, 2026143 ms
Jun 6, 2026151 ms
Jun 13, 2026157 ms
Jun 20, 2026162 ms
Jun 27, 2026163 ms
Jul 4, 2026163 ms
Jul 11, 2026164 ms
Jul 18, 2026165 ms
Jul 25, 2026165 ms
Aug 1, 2026164 ms
Aug 8, 2026166 ms
Aug 15, 2026166 ms
Aug 22, 2026170 ms
Aug 29, 2026171 ms
Sep 5, 2026172 ms
Sep 12, 2026178 ms
Sep 19, 2026183 ms
Sep 26, 2026190 ms
Oct 3, 2026190 ms
Oct 10, 2026186 ms
Oct 17, 2026177 ms
Oct 24, 2026169 ms
Oct 31, 2026164 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dewalt.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dewalt.com at 0.9 s0.9 s
  2. dewalt.com at 1.8 s1.8 s
  3. dewalt.com at 2.7 s2.7 s
  4. dewalt.com at 3.6 s3.6 s
  5. dewalt.com at 4.4 s4.4 s
  6. dewalt.com at 5.3 s5.3 s
  7. dewalt.com at 6.2 s6.2 s
  8. dewalt.com at 7.1 s7.1 s

Speed

11 to fix40
  • Reduce unused JavaScript

    1.9 s · 1,008 KiB

    About 1,008 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Render-blocking requests

    1.1 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.2 s

    A phone's processor spends 7.2 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ZenDesk, Curalate and Google Tag Manager and others), adding 1.2 MB and 1.2 s of main-thread time.

  • Improve image delivery

    350 ms · 256 KiB

    10 images could be 256 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Use efficient cache lifetimes

    451 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (451 KiB).

  • ZenDesk adds 351 ms

    351 ms

    ZenDesk costs a phone 351 ms of main-thread work and 428 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 326 ms. During a long task the page ignores taps.

  • Curalate adds 280 ms

    280 ms

    Curalate costs a phone 280 ms of main-thread work and 270 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,671 HTML elements

    The page has 1,671 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    200 ms · 23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 69 KiB

    About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 33 ms

    33 ms

    Your server sent the HTML in 33 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 13.8 s

    13.8 s

    Your largest element takes 13.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Two workers use DEWALT outdoor tools to clear grass near a …”.

  • Time to Interactive: 21.9 s

    21.9 s

    The page becomes fully interactive after 21.9 s. Good is under 3.8 s.

  • Speed Index: 10.8 s

    10.8 s

    Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 136 ms to 164 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 184 ms

    184 ms

    Real visitors wait 184 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 522 ms

    522 ms

    Real visitors wait 522 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.5 MB in 163 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 163 requests on a phone: scripts 2.6 MB (95), images 614 KiB (25) and other files 600 KiB (23). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    image is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.3 g of CO₂ per visit

    1.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 100100
  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 38 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 17 links with vague text

    17 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 85 internal links, 41 external

    The homepage links to 85 pages on dewalt.com and 41 external pages.

7 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “DEWALT® is a leader in total jobsite solutions, manufacturing power tools, storage, hand tools and outdoor power equipm…”.

  • One H1 headline

    Your main headline reads: “More Power Than Gas? Done.”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “DEWALT® Official Site | GUARANTEED TOUGH® Since 1924”.

  • Canonical URL set

    The canonical URL is https://www.dewalt.com/en-us.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.dewalt.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,295 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (20 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    /en-us/jobsite-solutions/solutions-by-trade/carpentry-solutions and /en-us/jobsite-solutions/solutions-trade/carpentry-solutions all use the title “Carpentry Tools & Solutions | DEWALT”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    /en-us/all-locations and /systems/cordless-platforms/20v/atomic/grinders have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /en-us/jobsite-solutions/solutions-by-trade/carpentry-solutions and /en-us/jobsite-solutions/solutions-trade/carpentry-solutions use the same meta description. A description written for each page earns more clicks.

  • 4 links to non-canonical URLs

    Your homepage links to 4 pages by a URL that isn't their canonical one, for example /en-us/jobsite-solutions/solutions-by-trade/outdoor, whose canonical is /en-us/jobsite-solutions/solutions-trade/outdoor. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 9 small tap targets

    9 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,165 words of copy

    The homepage carries about 1,165 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Register a Tool” and “LEARN MORE”.

  • 25 calls to action

    The homepage has 25 calls to action, for example “Register a Tool”, “Learn More” and “Learn more”.

  • 1 short form

    A short form (5 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at dewalt.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Vercel

Company

Founded
1924
Headquarters
Towson

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 28 issues on dewalt.com, including 17 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25