Website review, no card needed

dfv.de logo

dfv.de website review

Visit site (opens in a new tab)Reviewed 2 November 202637 issues · 105 checks

This review found 37 issues worth fixing on dfv.de, 16 of them high impact, across 105 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.4 sMay 16Oct 312.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.5 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.7 s
Jul 4, 20262.7 s
Jul 11, 20262.6 s
Jul 18, 20262.8 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.4 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.5 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.5 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.4 s
Oct 31, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
154 ms117 msMay 16Oct 31125 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026150 ms
May 23, 2026145 ms
May 30, 2026135 ms
Jun 6, 2026130 ms
Jun 13, 2026130 ms
Jun 20, 2026126 ms
Jun 27, 2026131 ms
Jul 4, 2026128 ms
Jul 11, 2026127 ms
Jul 18, 2026130 ms
Jul 25, 2026128 ms
Aug 1, 2026138 ms
Aug 8, 2026130 ms
Aug 15, 2026127 ms
Aug 22, 2026128 ms
Aug 29, 2026123 ms
Sep 5, 2026121 ms
Sep 12, 2026136 ms
Sep 19, 2026133 ms
Sep 26, 2026132 ms
Oct 3, 2026133 ms
Oct 10, 2026130 ms
Oct 17, 2026129 ms
Oct 24, 2026128 ms
Oct 31, 2026125 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

10 to fix65
  • Reduce unused JavaScript

    3.6 s · 636 KiB

    About 636 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Minify JavaScript

    1.3 s · 251 KiB

    251 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    1.1 s · 339 KiB

    2 images could be 339 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Use efficient cache lifetimes

    200 ms · 13.9 MB

    70 files are served with short cache lifetimes, so returning visitors download them again (13.9 MB).

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Usercentrics CMP, Flockler and piwik.pro and others), adding 2.2 MB and 344 ms of main-thread time.

  • Font display

    450 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 450 ms).

  • Usercentrics CMP adds 207 ms

    207 ms

    Usercentrics CMP costs a phone 207 ms of main-thread work and 371 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • japi.dev adds 0 ms

    0 ms

    japi.dev costs a phone 0 ms of main-thread work and 920 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Unpkg adds 0 ms

    0 ms

    Unpkg costs a phone 0 ms of main-thread work and 561 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 97 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 813 ms of it running JavaScript. That is comfortably low.

  • Server response: 113 ms

    113 ms

    Your server sent the HTML in 113 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.2 s

    14.2 s

    Your largest element takes 14.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our up to 14 partners use cookies and similar techno…”.

  • Time to Interactive: 20.6 s

    20.6 s

    The page becomes fully interactive after 20.6 s. Good is under 3.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 982 ms

    982 ms

    Real visitors wait 982 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 125 ms

    125 ms

    Real visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 150 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

  • Total Blocking Time: 54 ms

    54 ms

    Scripts block the page for only 54 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 35.9 MB in 189 requests

    35.9 MB

    Your homepage downloads 35.9 MB in 189 requests on a phone: media 24.4 MB (6), images 9.7 MB (62) and scripts 1.3 MB (32). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (377 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 10.2 g of CO₂ per visit

    10.19 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.19 g of CO₂e: 1222.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7084
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Positive tabindex

    7 elements have a tabindex above 0, which scrambles the keyboard order.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 35 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8594
  • Structured data has 2 problems

    Structured data found (Organization) but with 2 problems, for example “Organization: missing name”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 30 internal links, 8 external

    The homepage links to 30 pages on dfv.de and 8 external pages.

7 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “The dfv media group is one of the largest independent business media companies in Europe. dfv publishes over 100 specia…”.

  • One H1 headline

    Your main headline reads: “We make your business our job”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “dfv Mediengruppe - We make your business our job”.

  • Canonical URL set

    The canonical URL is https://www.dfv.de/en/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.dfv.de/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (333 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 3 pages share a meta description

    /en/impressum, /en/agb and /en/datenschutz use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    /en/karriere/offene-stellen has no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    /en/ueber-uns/unser-haus, /en/ueber-uns/presse and /en/agb have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    8 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 redirects before the homepage

    Opening https://dfv.de goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dfv.de).

  • Valid certificate (81 days left)

    The certificate from Let's Encrypt · YR2 verifies for dfv.de and is valid for another 81 days.

  • http:// redirects to https

    http://dfv.de redirects to the secure version.

  • All 20 links work

    All 20 links checked from your homepage (16 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    dfv.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 434 words of copy

    The homepage carries about 434 words of visible text.

2 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “LEARN MORE”, “CONTACT” and “Contact”.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.dfv.de ip4:91.198.2.88 ip4:185.233.188.231 ip4:213.83.3.5 mx:indivsurvey.de include:_spf.tivian.com …”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
Hetzner

Company

Founded
1946
Headquarters
Frankfurt

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 37 issues on dfv.de, including 17 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25