Website review, no card needed
diagnostics.abbott website review
Visit site (opens in a new tab)Reviewed 4 November 202623 issues · 72 checks
This review found 23 issues worth fixing on diagnostics.abbott, 9 of them high impact, across 72 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.8 s |
| May 23, 2026 | 4.1 s |
| May 30, 2026 | 3.9 s |
| Jun 6, 2026 | 3.7 s |
| Jun 13, 2026 | 3.6 s |
| Jun 20, 2026 | 3.7 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.6 s |
| Jul 18, 2026 | 4.8 s |
| Jul 25, 2026 | 5.0 s |
| Aug 1, 2026 | 5.0 s |
| Aug 8, 2026 | 5.0 s |
| Aug 15, 2026 | 5.1 s |
| Aug 22, 2026 | 5.1 s |
| Aug 29, 2026 | 5.2 s |
| Sep 5, 2026 | 5.2 s |
| Sep 12, 2026 | 5.2 s |
| Sep 19, 2026 | 4.5 s |
| Sep 26, 2026 | 4.5 s |
| Oct 3, 2026 | 4.3 s |
| Oct 10, 2026 | 4.2 s |
| Oct 17, 2026 | 4.3 s |
| Oct 24, 2026 | 4.3 s |
| Oct 31, 2026 | 4.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 137 ms |
| May 23, 2026 | 128 ms |
| May 30, 2026 | 132 ms |
| Jun 6, 2026 | 124 ms |
| Jun 13, 2026 | 128 ms |
| Jun 20, 2026 | 132 ms |
| Jun 27, 2026 | 132 ms |
| Jul 4, 2026 | 133 ms |
| Jul 11, 2026 | 133 ms |
| Jul 18, 2026 | 168 ms |
| Jul 25, 2026 | 179 ms |
| Aug 1, 2026 | 186 ms |
| Aug 8, 2026 | 190 ms |
| Aug 15, 2026 | 192 ms |
| Aug 22, 2026 | 191 ms |
| Aug 29, 2026 | 187 ms |
| Sep 5, 2026 | 175 ms |
| Sep 12, 2026 | 174 ms |
| Sep 19, 2026 | 148 ms |
| Sep 26, 2026 | 117 ms |
| Oct 3, 2026 | 124 ms |
| Oct 10, 2026 | 139 ms |
| Oct 17, 2026 | 147 ms |
| Oct 24, 2026 | 148 ms |
| Oct 31, 2026 | 160 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.3 s
4.3 sReal visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.1 s
4.1 sReal visitors see the first content after 4.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.9 s
1.9 sReal visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Real-user CLS: 0.15
0.15For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.8 s to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user INP: 152 ms
152 msReal visitors wait 152 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Images and page weight
Page weight: 2.1 MB
2.1 MBYour homepage downloads 2.1 MB on a phone, 588 KiB of it images (27%). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (546 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.6 g of CO₂ per visit
0.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 71.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h2 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
Every image has alt text
All 20 images in the HTML carry an alt attribute.
SEO
Title is long (80 characters)
Your title is 80 characters, so Google will cut it off around 60: “Diagnostics at Abbott | Personalized Solutions for Better Healthcare Performance”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
11 H1 headlines
There are 11 <h1> headlines (“Welcome to a new, innovative era of diagnostics”, “Diagnostics at Abbott” and “ABBOTT PANDEMIC DEFENSE COALITION”). One clear main headline is easier for people and search engines.
No XML sitemap
No XML sitemap at https://www.diagnostics.abbott/sitemap-index.xml, so Google discovers your pages only by following links.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
14 internal links, 36 external
The homepage links to 14 pages on diagnostics.abbott and 36 external pages.
4 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Delivering personalized solutions across core lab, molecular, point of care, and transfusion medicine to help redefine …”.
Canonical URL set
The canonical URL is https://www.diagnostics.abbott/us/en/home.html.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (731 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/us/en/home.html and /int/en/home.html all use the title “Diagnostics at Abbott | Personalized Solutions for Better Healthcare …”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages with very little text
/int/ru/home.html, /int/ja/home.html and /int/zh/home.html have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
11 internal pages checked
We fetched 11 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 11 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 11 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
2 redirects before the homepage
Opening https://diagnostics.abbott goes through 2 redirects before the homepage loads.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.abbott.com/for-healthcare-professionals/diagnostics.html.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (diagnostics.abbott).
Valid certificate (49 days left)
The certificate from Sectigo Limited · Sectigo Public Server Authentication CA OV R36 verifies for diagnostics.abbott and is valid for another 49 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://diagnostics.abbott redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 31 links work
All 31 links checked from your homepage (12 internal, 19 external) answered without errors; 6 did not answer within 5 s.
Domain and trust
No CAA record
diagnostics.abbott has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 515 words of copy
The homepage carries about 515 words of visible text.
2 checks passed
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
No DMARC policy
diagnostics.abbott has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
diagnostics.abbott has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
diagnostics.abbott has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: TrustArc
A consent management tool (TrustArc) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 23 issues on diagnostics.abbott, including 5 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.