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diagraph.com website review

Visit site (opens in a new tab)Reviewed 27 October 202648 issues · 99 checks

This review found 48 issues worth fixing on diagraph.com, 17 of them high impact, across 99 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s1.7 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.8 s
May 16, 20262.1 s
May 23, 20262.3 s
May 30, 20262.5 s
Jun 6, 20262.6 s
Jun 13, 20262.3 s
Jun 20, 20262.4 s
Jun 27, 20262.5 s
Jul 4, 20262.6 s
Jul 11, 20262.7 s
Jul 18, 20262.9 s
Jul 25, 20262.8 s
Aug 1, 20262.6 s
Aug 8, 20262.4 s
Aug 15, 20262.2 s
Aug 22, 20262.1 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.6 s
Sep 19, 20262.7 s
Sep 26, 20262.7 s
Oct 3, 20262.7 s
Oct 10, 20262.6 s
Oct 17, 20262.3 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
153 ms86 msMay 9Oct 24101 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026109 ms
May 16, 2026109 ms
May 23, 2026112 ms
May 30, 2026112 ms
Jun 6, 2026122 ms
Jun 13, 2026121 ms
Jun 20, 2026145 ms
Jun 27, 2026145 ms
Jul 4, 2026112 ms
Jul 11, 2026110 ms
Jul 18, 202698 ms
Jul 25, 202694 ms
Aug 1, 2026100 ms
Aug 8, 2026108 ms
Aug 15, 2026108 ms
Aug 22, 2026111 ms
Sep 5, 2026105 ms
Sep 12, 2026114 ms
Sep 19, 2026118 ms
Sep 26, 2026116 ms
Oct 3, 2026111 ms
Oct 10, 2026104 ms
Oct 17, 2026101 ms
Oct 24, 2026101 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of diagraph.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. diagraph.com at 0.4 s0.4 s
  2. diagraph.com at 0.8 s0.8 s
  3. diagraph.com at 1.1 s1.1 s
  4. diagraph.com at 1.5 s1.5 s
  5. diagraph.com at 1.9 s1.9 s
  6. diagraph.com at 2.3 s2.3 s
  7. diagraph.com at 2.6 s2.6 s
  8. diagraph.com at 3.0 s3.0 s

Speed

14 to fix46
  • Reduce unused JavaScript

    7.5 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.5 s faster on a phone.

  • Render-blocking requests

    4.8 s

    22 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.8 s.

  • Reduce unused CSS

    1.2 s · 290 KiB

    About 290 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Use efficient cache lifetimes

    1.0 s · 385 KiB

    78 files are served with short cache lifetimes, so returning visitors download them again (385 KiB).

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46 (desktop: 22). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, YouTube and ZenDesk and others), adding 2.9 MB and 949 ms of main-thread time.

  • Minify JavaScript

    750 ms · 116 KiB

    116 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    350 ms · 46 KiB

    Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Google Tag Manager adds 325 ms

    325 ms

    Google Tag Manager costs a phone 325 ms of main-thread work and 695 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 291 ms

    291 ms

    YouTube costs a phone 291 ms of main-thread work and 980 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 244 ms

    244 ms

    ZenDesk costs a phone 244 ms of main-thread work and 475 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,660 HTML elements

    The page has 1,660 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • bc0a.com adds 26 ms

    26 ms

    bc0a.com costs a phone 26 ms of main-thread work and 691 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.

  • Improve image delivery

    54 KiB

    4 images could be 54 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    14 KiB

    14 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 13.8 s

    13.8 s

    The first text or image appears after 13.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 33.8 s

    33.8 s

    Your largest element takes 33.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Printed code on pharmaceutical package”.

  • Time to Interactive: 34.2 s

    34.2 s

    The page becomes fully interactive after 34.2 s. Good is under 3.8 s.

  • Speed Index: 13.8 s

    13.8 s

    Visually, the page fills in at 13.8 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 892 ms

    892 ms

    Real visitors wait 892 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 303 ms

    303 ms

    Scripts block taps and scrolling for 303 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.103

    0.103

    The layout shifts by 0.103 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 109 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 101 ms

    101 ms

    Real visitors wait 101 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

Images and page weight

1 to fix70
  • Page weight: 5.8 MB in 194 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 194 requests on a phone: scripts 2.7 MB (68), images 2.4 MB (54) and fonts 402 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • About 1.7 g of CO₂ per visit

    1.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.66 g of CO₂e: 198.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

12 to fixGoogle 8387
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 17 links without text

    17 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (2 elements)

    Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 14 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 13 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9277
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (270 characters)

    Your meta description is 270 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 163 internal links, 10 external

    The homepage links to 163 pages on diagraph.com and 10 external pages.

4 checks passed
  • Title: 48 characters

    Your title is a healthy 48 characters: “Industrial Marking & Coding Solutions | Diagraph”.

  • Canonical URL set

    The canonical URL is https://www.diagraph.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.diagraph.com/sitemap.aspx.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,017 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without an H1

    /products and /products/productcoding/smallcharactercontinuousinkjet(cij)printer/9000 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5474
  • 2 broken images

    2 images failed to load on a phone, for example https://servedby.ipromote.com/ad/?src=pixel_cid&nid=2185&cid=IFG6RNU997W&cat=2707.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 (Forbidden)”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    117 of 120 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 487 words of copy

    The homepage carries about 487 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Print & Apply Labeling Machine” and “Print & Apply Labeling”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Print & Apply Labeling Machine”, “Print & Apply Labeling” and “Shop Supplies”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Microsoft Ads and 2 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at diagraph.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 48 issues on diagraph.com, including 23 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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