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diamondboi.shop website review

Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 86 checks

This review found 32 issues worth fixing on diamondboi.shop, 12 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s936 msMay 23Nov 71.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.2 s
Aug 1, 20261.3 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.0 s
Oct 10, 20261.1 s
Oct 17, 20261.0 s
Oct 24, 2026993 ms
Oct 31, 20261.1 s
Nov 7, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
106 ms87 msMay 23Nov 7103 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202695 ms
May 30, 202696 ms
Jun 6, 202695 ms
Jun 13, 202695 ms
Jun 20, 202698 ms
Jun 27, 2026103 ms
Jul 4, 2026104 ms
Jul 11, 2026104 ms
Jul 18, 202699 ms
Jul 25, 202696 ms
Aug 1, 202696 ms
Aug 8, 202695 ms
Aug 15, 202695 ms
Aug 22, 202695 ms
Aug 29, 202695 ms
Sep 5, 202695 ms
Sep 12, 202695 ms
Sep 19, 202695 ms
Sep 26, 202696 ms
Oct 3, 202694 ms
Oct 10, 202694 ms
Oct 17, 202689 ms
Oct 24, 202689 ms
Oct 31, 202696 ms
Nov 7, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of diamondboi.shop (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. diamondboi.shop at 0.5 s0.5 s
  2. diamondboi.shop at 1.1 s1.1 s
  3. diamondboi.shop at 1.6 s1.6 s
  4. diamondboi.shop at 2.2 s2.2 s
  5. diamondboi.shop at 2.7 s2.7 s
  6. diamondboi.shop at 3.2 s3.2 s
  7. diamondboi.shop at 3.8 s3.8 s
  8. diamondboi.shop at 4.3 s4.3 s

Speed

10 to fix48
  • Reduce unused JavaScript

    1.9 s · 409 KiB

    About 409 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    600 ms · 125 KiB

    4 images could be 125 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Use efficient cache lifetimes

    550 ms · 162 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (162 KiB).

  • Render-blocking requests

    650 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Affirm and others), adding 1.1 MB and 488 ms of main-thread time.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 870 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,561 HTML elements

    The page has 1,561 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 113 ms

    113 ms

    Shopify costs a phone 113 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 102 ms

    102 ms

    Klaviyo costs a phone 102 ms of main-thread work and 421 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 114 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 12.0 s

    12.0 s

    Your largest element takes 12.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “diamondboi hero mobile: a model in a white dress in a garde…”.

  • Time to Interactive: 12.6 s

    12.6 s

    The page becomes fully interactive after 12.6 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.495

    0.495

    The layout shifts by 0.495 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 95 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 88 ms

    88 ms

    Real visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 98 ms

    98 ms

    Scripts block the page for only 98 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 19.4 MB in 217 requests

    19.4 MB

    Your homepage downloads 19.4 MB in 217 requests on a phone: media 16.7 MB (3), scripts 1.3 MB (85) and other files 748 KiB (94). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (78 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 5.5 g of CO₂ per visit

    5.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.51 g of CO₂e: 661.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 7985
  • 16 tap targets too small

    16 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (97 elements)

    All page content should be contained by landmarks: 97 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 19 links without text

    19 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 137 internal links, 2 external

    The homepage links to 137 pages on diamondboi.shop and 2 external pages.

8 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Custom engagement rings, wedding bands and fine jewellery handcrafted in Toronto since 2006. IGI-certified lab and GIA-…”.

  • One H1 headline

    Your main headline reads: “diamondboi Designs”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Custom Engagement Rings & Wedding Bands Toronto | diamondboi”.

  • Canonical URL set

    The canonical URL is https://diamondboi.com/.

  • Structured data in place

    Structured data found: Brand, JewelryStore, Person and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://diamondboi.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (614 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://diamondboi.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://diamondboi.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://diamondboi.com/pages/book-a-consultation, https://diamondboi.com/pages/custom-ring-process and https://diamondboi.com/pages/custom-request have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    59 of 71 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 559 words of copy

    The homepage carries about 559 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “REQUEST A CUSTOM PIECE” and “SHOP”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “Request a Custom Piece”, “Shop” and “Shop All”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at diamondboi.shop, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gsc Instagram Feed · Lookfy Gallery · Klaviyo Email Marketing Sms · Hulk Product Options · Affirm

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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