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dice.com website review
Visit site (opens in a new tab)Reviewed 25 October 202649 issues · 112 checks
This review found 49 issues worth fixing on dice.com, 22 of them high impact, across 112 checks. The most urgent: convert Insights adds 6.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
57FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.7 s |
| May 9, 2026 | 2.6 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.2 s |
| Jul 11, 2026 | 3.2 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.3 s |
| Oct 10, 2026 | 3.2 s |
| Oct 17, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 175 ms |
| May 9, 2026 | 174 ms |
| May 16, 2026 | 177 ms |
| May 23, 2026 | 180 ms |
| May 30, 2026 | 186 ms |
| Jun 6, 2026 | 191 ms |
| Jun 13, 2026 | 195 ms |
| Jun 20, 2026 | 199 ms |
| Jun 27, 2026 | 203 ms |
| Jul 4, 2026 | 206 ms |
| Jul 11, 2026 | 214 ms |
| Jul 18, 2026 | 227 ms |
| Jul 25, 2026 | 244 ms |
| Aug 1, 2026 | 261 ms |
| Aug 8, 2026 | 272 ms |
| Aug 15, 2026 | 274 ms |
| Aug 22, 2026 | 269 ms |
| Aug 29, 2026 | 265 ms |
| Sep 5, 2026 | 263 ms |
| Sep 12, 2026 | 261 ms |
| Sep 19, 2026 | 261 ms |
| Sep 26, 2026 | 258 ms |
| Oct 3, 2026 | 261 ms |
| Oct 10, 2026 | 261 ms |
| Oct 17, 2026 | 258 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Convert Insights adds 6.2 s
6.2 sConvert Insights costs a phone 6.2 s of main-thread work and 78 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
4.0 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.
Reduce unused JavaScript
1.6 s · 1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Improve image delivery
1.9 s · 399 KiB7 images could be 399 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.
Main-thread work: 18.6 s
A phone's processor spends 18.6 s on main-thread work while loading, 14.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
dhiaws.com adds 1.5 s
1.5 sdhiaws.com costs a phone 1.5 s of main-thread work and 543 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 12
12/100Your mobile performance score is 12 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Convert Insights, dhiaws.com and Google/Doubleclick Ads and others), adding 3.1 MB and 9.7 s of main-thread time.
Use efficient cache lifetimes
600 ms · 1.1 MB34 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).
Google/Doubleclick Ads adds 850 ms
850 msGoogle/Doubleclick Ads costs a phone 850 ms of main-thread work and 804 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Intercom adds 565 ms
565 msIntercom costs a phone 565 ms of main-thread work and 984 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 617 ms. During a long task the page ignores taps.
Reduce unused CSS
300 ms · 60 KiBAbout 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google Maps adds 122 ms
122 msGoogle Maps costs a phone 122 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
250 ms · 63 KiBPolyfills for old browsers add 63 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Document request latency
88 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Minify CSS
22 KiB22 KiB could be saved by minifying CSS.
Phones get a much slower page than desktops
Desktop scores 44 but mobile only 12. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 54 ms
54 msYour server sent the HTML in 54 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.2 s
4.2 sReal visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.8 s
3.8 sReal visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 13.6 s
13.6 sYour largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “With AI/ML tech job postings more than doubling in the past…”.
Speed Index: 15.5 s
15.5 sVisually, the page fills in at 15.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 6.7 s
6.7 sScripts block taps and scrolling for 6.7 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 38.8 s
38.8 sThe page becomes fully interactive after 38.8 s. Good is under 3.8 s.
First Contentful Paint: 7.1 s
7.1 sThe first text or image appears after 7.1 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.251
0.251The layout shifts by 0.251 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user INP: 287 ms
287 msReal visitors wait 287 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.11
0.11For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.
Tap response (INP) got 49% slower for real visitors
+49%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 175 ms to 258 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Images and page weight
Page weight: 5.3 MB in 227 requests
5.3 MBYour homepage downloads 5.3 MB in 227 requests on a phone: scripts 3.9 MB (77), images 551 KiB (33) and fonts 434 KiB (7). Under 2 MB keeps phones on slow connections fast.
2 images below the first screen load straight away
2 images further down the page (445 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images far larger than shown
55 KiB2 images are downloaded at several times the size a phone draws them, for example employerscta_md.png at 1,000 px wide, shown at 312 px. Resized copies would save about 55 KiB.
2 images in older formats
2 images (445 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.5 g of CO₂ per visit
1.49 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 178.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
[role="img"] and [role="image"] elements must have alternative text (9 elements)
[role="img"] and [role="image"] elements must have alternative text: 9 elements on the page fail this check, rated serious by axe-core.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (26 elements)
All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 18 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Find Tech Jobs | Advance Your Tech Career | Job Search on Dice.com”.
Structured data has 1 problem
Structured data found (untyped) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected token '/', " //<![CDATA"... is not valid JSON)”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
192 internal links, 0 external
The homepage links to 192 pages on dice.com and 0 external pages.
5 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Search 70,000+ job openings from tech's hottest employers. Salary estimations, career path tips and Insights to make yo…”.
One H1 headline
Your main headline reads: “AI Skills. Bigger Chances. Better Jobs.”.
Canonical URL set
The canonical URL is https://www.dice.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.dice.com/sitemap-index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,327 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (73 KiB, 0 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example /recruiting/tech-connects-podcast, whose canonical is /hiring/tech-connects-podcast. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 186 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=17093194&tm=gtm002&Ver=2&mid=edc33855-21d2-4645-b7dd-7f948b7c19e7&bo=1&sid=52e34c00d0c811f19b4a6ba2ae60bb90&vid=52e36a30d0c811f19dec7dec4a823f41&vids=1&msclkid=N&pi=91.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
5 of 5 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (dice.com).
Valid certificate (195 days left)
The certificate from Amazon · Amazon RSA 2048 M01 verifies for dice.com and is valid for another 195 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://dice.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 40 links work
All 40 links checked from your homepage (40 internal, 0 external) answered without errors.
Domain and trust
No CAA record
dice.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
dice.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 32 years old
32 yearsdice.com was registered in Mar 1994 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2036
dice.com is registered until Feb 2036.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 408 words of copy
The homepage carries about 408 words of visible text.
3 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Get Started” and “Learn more”.
Social proof on the page
Social proof on the homepage: 20 testimonial or review blocks and “5k+ Companies”.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.e.sparkpost.com include:us._netblocks.mimecast.com include:mktomail.com include:_spf.salesforce.com…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Comscore, Criteo, Google Ads, Google Analytics and Google Tag Manager and 5 mores (measured from a US location before any click). A consent tool (consentmanager) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
66 other companies contacted
Loading the homepage contacts 66 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: consentmanager
A consent management tool (consentmanager) loads with the page.
Upkeep, stack and company
- It loads jQuery 3.3.1, older than 3.5 (which fixed known security holes).
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
Company
- Founded
- 1996
- Headquarters
- New York City
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 49 issues on dice.com, including 29 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.