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digi.com website review

Visit site (opens in a new tab)Reviewed 28 October 202636 issues · 104 checks

This review found 36 issues worth fixing on digi.com, 14 of them high impact, across 104 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s2.7 sMay 9Oct 243.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.8 s
May 16, 20262.9 s
May 23, 20262.9 s
May 30, 20263.0 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20263.0 s
Jun 27, 20263.1 s
Jul 4, 20263.2 s
Jul 11, 20263.4 s
Jul 18, 20263.5 s
Jul 25, 20263.6 s
Aug 1, 20263.6 s
Aug 8, 20263.5 s
Aug 15, 20263.5 s
Aug 22, 20263.4 s
Aug 29, 20263.3 s
Sep 5, 20263.3 s
Sep 12, 20263.3 s
Sep 19, 20263.2 s
Sep 26, 20263.2 s
Oct 3, 20263.1 s
Oct 10, 20263.2 s
Oct 17, 20263.2 s
Oct 24, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
119 ms104 msMay 9Oct 24115 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026115 ms
May 16, 2026112 ms
May 23, 2026112 ms
May 30, 2026112 ms
Jun 6, 2026115 ms
Jun 13, 2026115 ms
Jun 20, 2026115 ms
Jun 27, 2026114 ms
Jul 4, 2026112 ms
Jul 11, 2026110 ms
Jul 18, 2026107 ms
Jul 25, 2026106 ms
Aug 1, 2026106 ms
Aug 8, 2026108 ms
Aug 15, 2026111 ms
Aug 22, 2026112 ms
Aug 29, 2026112 ms
Sep 5, 2026112 ms
Sep 12, 2026112 ms
Sep 19, 2026113 ms
Sep 26, 2026114 ms
Oct 3, 2026117 ms
Oct 10, 2026114 ms
Oct 17, 2026113 ms
Oct 24, 2026115 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of digi.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. digi.com at 0.4 s0.4 s
  2. digi.com at 0.8 s0.8 s
  3. digi.com at 1.1 s1.1 s
  4. digi.com at 1.5 s1.5 s
  5. digi.com at 1.9 s1.9 s
  6. digi.com at 2.3 s2.3 s
  7. digi.com at 2.6 s2.6 s
  8. digi.com at 3.0 s3.0 s

digi.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix50
  • Use efficient cache lifetimes

    3.5 s · 527 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (527 KiB).

  • Reduce unused JavaScript

    3.2 s · 513 KiB

    About 513 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.2 s faster on a phone.

  • Render-blocking requests

    2.8 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 1.2 MB and 1.0 s of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

  • Legacy JavaScript

    750 ms · 75 KiB

    Polyfills for old browsers add 75 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 750 ms faster on a phone.

  • Improve image delivery

    300 ms · 455 KiB

    18 images could be 455 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    480 ms · 137 KiB

    About 137 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 480 ms faster on a phone.

  • Google Tag Manager adds 502 ms

    502 ms

    Google Tag Manager costs a phone 502 ms of main-thread work and 689 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 199 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 20.6 s

    20.6 s

    Your largest element takes 20.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Build. Connect. Manage. Empowering businesses with reliable…”.

  • Time to Interactive: 21.0 s

    21.0 s

    The page becomes fully interactive after 21.0 s. Good is under 3.8 s.

  • First Contentful Paint: 6.5 s

    6.5 s

    The first text or image appears after 6.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 970 ms

    970 ms

    Real visitors wait 970 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 363 ms

    363 ms

    Scripts block taps and scrolling for 363 ms in total while the page loads. Good is under 200 ms.

  • 22 images without width and height

    22 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 115 ms to 115 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 128 ms

    128 ms

    Real visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix58
  • Page weight: 2.6 MB in 147 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 147 requests on a phone: scripts 1.4 MB (38), images 841 KiB (48) and fonts 182 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 11 images in older formats

    11 images (603 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 11 images below the first screen load straight away

    11 images further down the page (584 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    217 KiB

    3 images are downloaded at several times the size a phone draws them, for example tab-logo-opengear.png at 1,908 px wide, shown at 127 px. Resized copies would save about 217 KiB.

  • About 0.7 g of CO₂ per visit

    0.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 89.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8187
  • Certain ARIA roles must be contained by particular parents (7 elements)

    Certain ARIA roles must be contained by particular parents: 7 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Positive tabindex

    8 elements have a tabindex above 0, which scrambles the keyboard order.

  • Orphan list items

    Some list items are not inside a list.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 35 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 228 internal links, 49 external

    The homepage links to 228 pages on digi.com and 49 external pages.

7 checks passed
  • Meta description: 108 characters

    Your meta description is 108 characters: “Digi IIoT devices, software and services for enterprise, industrial and smart city IoT and M2M applications.”.

  • One H1 headline

    Your main headline reads: “Empowering businesses with reliable, secure IoT connectivity”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “IIoT Devices and Services for M2M Networking | Digi International”.

  • Canonical URL set

    The canonical URL is https://www.digi.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.digi.com/sitemap-index.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,730 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 129 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7776
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=17026180&tm=gtm002&Ver=2&mid=2c9f3a23-a70d-4f41-8676-4e1cc937889e&bo=3&sid=7ba61df0d28d11f18306751e8c003e59&vid=7ba66de0d28d11f19f52834d36e0e828&vids=0&msclkid=N&pi=91.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    43 of 44 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://ventusgns.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (digi.com).

  • Valid certificate (47 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for digi.com and is valid for another 47 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://digi.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • DNSSEC is off

    digi.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 27 years old

    27 years

    digi.com was registered in Mar 1999 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only awstrust.com, usertrust.com, letsencrypt.org and amazon.com to issue certificates for digi.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Mar 2027

    digi.com is registered until Mar 2027.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 966 words of copy

    The homepage carries about 966 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “How to Buy”, “Contact Us” and “Contact Information”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks, 7 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_s00033405.autospf.email ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
AWS

Company

Employees
716
Founded
1985
Headquarters
Hopkins

Upkeep, stack, hiring and company data from programmable.info

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