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digitalmarketerskit.com website review

Visit site (opens in a new tab)Reviewed 10 November 202630 issues · 72 checks

This review found 30 issues worth fixing on digitalmarketerskit.com, 6 of them high impact, across 72 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of digitalmarketerskit.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. digitalmarketerskit.com at 0.4 s0.4 s
  2. digitalmarketerskit.com at 0.8 s0.8 s
  3. digitalmarketerskit.com at 1.1 s1.1 s
  4. digitalmarketerskit.com at 1.5 s1.5 s
  5. digitalmarketerskit.com at 1.9 s1.9 s
  6. digitalmarketerskit.com at 2.3 s2.3 s
  7. digitalmarketerskit.com at 2.6 s2.6 s
  8. digitalmarketerskit.com at 3.0 s3.0 s

Speed

7 to fix76
  • Render-blocking requests

    1.2 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Wistia and others), adding 1.6 MB and 1.4 s of main-thread time.

  • Mobile performance score: 76

    76/100

    Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 779 ms

    779 ms

    Google Tag Manager costs a phone 779 ms of main-thread work and 712 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    611 KiB

    About 611 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    583 KiB

    40 files are served with short cache lifetimes, so returning visitors download them again (583 KiB).

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    18 KiB

    About 18 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    17 KiB

    2 images could be 17 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix80
  • Time to Interactive: 15.8 s

    15.8 s

    The page becomes fully interactive after 15.8 s. Good is under 3.8 s.

  • Total Blocking Time: 670 ms

    670 ms

    Scripts block taps and scrolling for 670 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.9 s

    4.9 s

    Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Largest Contentful Paint: 2.1 s

    2.1 s

    Your largest element renders in 2.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Introducing hookups on 12 hand-selected SaaS marketing tool…”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • 1 image in older formats

    1 image (133 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.5 g of CO₂ per visit

    0.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 64.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.9 MB in 112 requests

    1.9 MB

    Your homepage downloads 1.9 MB in 112 requests on a phone: scripts 1.5 MB (42), images 220 KiB (28) and other files 74 KiB (37). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9292
  • 28 text elements with low contrast

    28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (20 elements)

    All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 33 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9274
  • Title is short (22 characters)

    Your title is only 22 characters: “The Marketer's Toolkit”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Share these deals with your marketing friends” and “The Marketer’s Toolkit”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://www.digitalmarketerskit.com/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 13 internal links, 0 external

    The homepage links to 13 pages on digitalmarketerskit.com and 0 external pages.

3 checks passed
  • Meta description: 71 characters

    Your meta description is 71 characters: “A curated collection of the best SaaS tools for professional marketers.”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.digitalmarketerskit.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (354 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix58
  • 2 linked pages are broken

    Your homepage links to https://www.digitalmarketerskit.com/clkg/http/moz.com/partner/theprofessionalmarketerstoolkit and https://www.digitalmarketerskit.com/clkn/http/crazyegg.com/unbounce-90-days, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 1 linked page hidden from search

    https://www.digitalmarketerskit.com/clkg/http/marketing.wordstream.com/ppc-free-trial-WS-2015-Professional-Marketers-Toolkit.html is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://www.digitalmarketerskit.com/clkn/http/ctt.ec/8A05L has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.digitalmarketerskit.com/clkg/http/marketing.wordstream.com/ppc-free-trial-WS-2015-Professional-Marketers-Toolkit.html and https://www.digitalmarketerskit.com/clkn/http/ctt.ec/8A05L have no <h1> headline, so visitors and search engines get no clear main topic.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

3 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'afterFormSubmit')”.

  • 4 low-resolution images

    4 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    10 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix80
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 387 words of copy

    The homepage carries about 387 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start a 45 day free trial”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Start a 45 day free trial”, “Try Unbounce” and “Try Hubspot”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Segment.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, LinkedIn Insight, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 7 of them by other companies (measured from a US location before any click).

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at digitalmarketerskit.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2017.

Stack

Framework
jQuery
Analytics
Google Tag Manager | Segment
Hosting
Unbounce

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on digitalmarketerskit.com, including 12 speed issues, 6 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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