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dim.it website review

Visit site (opens in a new tab)Reviewed 8 November 202641 issues · 109 checks

This review found 41 issues worth fixing on dim.it, 18 of them high impact, across 109 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s2.9 sMay 16Oct 313.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.6 s
May 23, 20263.6 s
May 30, 20263.5 s
Jun 6, 20263.3 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.1 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20263.1 s
Aug 22, 20263.3 s
Aug 29, 20263.4 s
Sep 5, 20263.5 s
Sep 12, 20263.6 s
Sep 19, 20263.6 s
Sep 26, 20263.6 s
Oct 3, 20263.6 s
Oct 10, 20263.6 s
Oct 17, 20263.5 s
Oct 24, 20263.5 s
Oct 31, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
231 ms198 msMay 16Oct 31208 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026202 ms
May 23, 2026204 ms
May 30, 2026205 ms
Jun 6, 2026204 ms
Jun 13, 2026204 ms
Jun 20, 2026212 ms
Jun 27, 2026212 ms
Jul 4, 2026213 ms
Jul 11, 2026216 ms
Jul 18, 2026215 ms
Jul 25, 2026213 ms
Aug 1, 2026213 ms
Aug 8, 2026209 ms
Aug 15, 2026206 ms
Aug 22, 2026210 ms
Aug 29, 2026208 ms
Sep 5, 2026222 ms
Sep 12, 2026223 ms
Sep 19, 2026221 ms
Sep 26, 2026227 ms
Oct 3, 2026221 ms
Oct 10, 2026218 ms
Oct 17, 2026216 ms
Oct 24, 2026214 ms
Oct 31, 2026208 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dim.it (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dim.it at 0.4 s0.4 s
  2. dim.it at 0.8 s0.8 s
  3. dim.it at 1.3 s1.3 s
  4. dim.it at 1.7 s1.7 s
  5. dim.it at 2.1 s2.1 s
  6. dim.it at 2.5 s2.5 s
  7. dim.it at 3.0 s3.0 s
  8. dim.it at 3.4 s3.4 s

dim.it does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix49
  • Render-blocking requests

    1.3 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Google Tag Manager adds 1.1 s

    1.1 s

    Google Tag Manager costs a phone 1.1 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.6 s

    A phone's processor spends 8.6 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,944 HTML elements

    The page has 3,944 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, datadoghq-browser-agent.com and Klaviyo and others), adding 3.2 MB and 2.1 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 537 KiB

    42 files are served with short cache lifetimes, so returning visitors download them again (537 KiB).

  • Klaviyo adds 249 ms

    249 ms

    Klaviyo costs a phone 249 ms of main-thread work and 684 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • datadoghq-browser-agent.com adds 290 ms

    290 ms

    datadoghq-browser-agent.com costs a phone 290 ms of main-thread work and 59 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 265 ms. During a long task the page ignores taps.

  • Shopify adds 49 ms

    49 ms

    Shopify costs a phone 49 ms of main-thread work and 467 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 93 KiB

    About 93 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 32 KiB

    32 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need.

  • Minify CSS

    30 ms · 9 KiB

    9 KiB could be saved by minifying CSS.

  • Improve image delivery

    35 KiB

    1 image could be 35 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 80 ms

    80 ms

    Your server sent the HTML in 80 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 36.3 s

    36.3 s

    The page becomes fully interactive after 36.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.4 s

    7.4 s

    Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 8.3 s

    8.3 s

    Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 737 ms

    737 ms

    Scripts block taps and scrolling for 737 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 211 ms

    211 ms

    Real visitors wait 211 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 202 ms to 208 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.6 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 9.2 MB in 600 requests

    9.2 MB

    Your homepage downloads 9.2 MB in 600 requests on a phone: scripts 3.4 MB (144), media 2.7 MB (2) and other files 1.7 MB (371). Under 2 MB keeps phones on slow connections fast.

  • About 2.6 g of CO₂ per visit

    2.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.61 g of CO₂e: 313.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8992
  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (23 elements)

    All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7793
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 85 internal links, 11 external

    The homepage links to 85 pages on dim.it and 11 external pages.

7 checks passed
  • Meta description: 100 characters

    Your meta description is 100 characters: “The widest choice of lingerie, tights and underwear for women, men and children available on DIM.com”.

  • One H1 headline

    Your main headline reads: “DIM lingerie and underwear for women and men”.

  • Title: 39 characters

    Your title is a healthy 39 characters: “DIM | Women, Men and Children Underwear”.

  • Canonical URL set

    The canonical URL is https://www.dim.com/en-us.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.dim.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,589 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (35 KiB, 390 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without an H1

    /en-us/collections/women-underwear, /en-us/collections/midnight-dim, /en-us/pages/support-faq-dim, /en-us/collections/men, /en-us/collections/la-gamme-thermo and /en-us/collections/tights and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 10 pages slow to respond

    /en-us/collections/la-gamme-thermo, /en-us/collections/tights, /en-us/collections/women-collections, /en-us/collections/women-socks, /en-us/collections/men-underwear and /en-us/collections/men-socks and 4 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=4029855&Ver=2&mid=2bbfe151-fd45-47ec-a34d-24c9864f102e&bo=2&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=DIM%20%7C%20Women,%20Men%20and%20Children%20Underwear&p=.

  • 6 small tap targets

    6 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.dim.com/en/blogs/women/body-touch (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 redirects before the homepage

    Opening https://dim.it goes through 2 redirects before the homepage loads.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://stores.dim.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dim.com).

  • Valid certificate (62 days left)

    The certificate from Let's Encrypt · YE2 verifies for dim.it and is valid for another 62 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://dim.it redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 50 days

    dim.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    dim.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    dim.com was registered in Mar 1997 through Nameshield SAS. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only ssl.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for dim.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 533 words of copy

    The homepage carries about 533 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “START SHOPPING” and “Learn More →”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact Us”, “Order History” and “Learn more about DIM®”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

3 to fix0
  • No DMARC policy

    dim.it has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    dim.it has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

  • Swym Wishlist Plus · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: make sure it's on version 7.0.18 or later, check its settings for code or HTML you didn't add, and test checkout in a private window.

Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.

Apps your storefront loads

Addingwell · Iadvize Ai Shopping Assistant · Join Stories · Nosto · Klaviyo Email Marketing Sms · Elevar Conversion Tracking · Glopal Translate · Judge Me Reviews · Helium Customer Fields · Trevi Wishlist · global-e.com · baback.co · loyoly.io · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on dim.it, including 22 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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