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dirtybirdrecords.com website review

Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 83 checks

This review found 32 issues worth fixing on dirtybirdrecords.com, 14 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.4 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20261.9 s
Jun 20, 20261.8 s
Jun 27, 20261.6 s
Jul 4, 20261.7 s
Jul 11, 20261.8 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.8 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.8 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.8 s
Oct 17, 20262.0 s
Oct 24, 20262.3 s
Oct 31, 20262.6 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
107 ms68 msMay 23Nov 798 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202687 ms
May 30, 202695 ms
Jun 6, 202696 ms
Jun 13, 202686 ms
Jun 20, 202678 ms
Jun 27, 202678 ms
Jul 4, 202677 ms
Jul 11, 202680 ms
Jul 18, 202686 ms
Jul 25, 202689 ms
Aug 1, 202687 ms
Aug 8, 202687 ms
Aug 15, 202684 ms
Aug 22, 202672 ms
Aug 29, 202679 ms
Sep 5, 202680 ms
Sep 12, 202679 ms
Sep 19, 202683 ms
Sep 26, 202687 ms
Oct 3, 202688 ms
Oct 10, 202696 ms
Oct 17, 2026101 ms
Oct 24, 2026102 ms
Oct 31, 202699 ms
Nov 7, 202698 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dirtybirdrecords.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dirtybirdrecords.com at 0.9 s0.9 s
  2. dirtybirdrecords.com at 1.8 s1.8 s
  3. dirtybirdrecords.com at 2.7 s2.7 s
  4. dirtybirdrecords.com at 3.5 s3.5 s
  5. dirtybirdrecords.com at 4.4 s4.4 s
  6. dirtybirdrecords.com at 5.3 s5.3 s
  7. dirtybirdrecords.com at 6.2 s6.2 s
  8. dirtybirdrecords.com at 7.1 s7.1 s

Speed

6 to fix45
  • Reduce unused JavaScript

    9.4 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 9.4 s faster on a phone.

  • spotifycdn.com adds 1.6 s

    1.6 s

    spotifycdn.com costs a phone 1.6 s of main-thread work and 2.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (spotifycdn.com, Yotpo and Shopify and others), adding 3.1 MB and 1.9 s of main-thread time.

  • Spotify adds 48 ms

    48 ms

    Spotify costs a phone 48 ms of main-thread work and 473 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 227 KiB

    14 images could be 227 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    235 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (235 KiB).

  • Reduce unused CSS

    150 ms · 58 KiB

    About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 183 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 20.9 s

    20.9 s

    Your largest element takes 20.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FRESH EGGS.”.

  • Time to Interactive: 25.1 s

    25.1 s

    The page becomes fully interactive after 25.1 s. Good is under 3.8 s.

  • Speed Index: 9.9 s

    9.9 s

    Visually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.4 s

    4.4 s

    The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 507 ms

    507 ms

    Scripts block taps and scrolling for 507 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 98 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 119 ms

    119 ms

    Real visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 618 ms

    618 ms

    Real visitors wait 618 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.5 MB in 285 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 285 requests on a phone: scripts 2.5 MB (103), other files 749 KiB (125) and fonts 504 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8692
  • Frames without titles

    3 frames have no title, so screen-reader users cannot tell what they contain.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 61 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (181 characters)

    Your meta description is 181 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 70 internal links, 33 external

    The homepage links to 70 pages on dirtybirdrecords.com and 33 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Dirtybird Store”.

  • Title: 35 characters

    Your title is a healthy 35 characters: “Dirtybird Records – Dirtybird Store”.

  • Canonical URL set

    The canonical URL is https://dirtybirdrecords.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://dirtybirdrecords.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (864 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://dirtybirdrecords.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 12 pages without a meta description

    https://dirtybirdrecords.com/pages/stay-updated, https://dirtybirdrecords.com/collections/store, https://dirtybirdrecords.com/collections/dirty2k, https://dirtybirdrecords.com/collections/campout-northern-nights-2026, https://dirtybirdrecords.com/collections/dirty-birdy and https://dirtybirdrecords.com/collections/vinyl-1 and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    https://dirtybirdrecords.com/collections/gifts-75-ships-free, https://dirtybirdrecords.com/collections/store, https://dirtybirdrecords.com/collections/dirty2k, https://dirtybirdrecords.com/collections/campout-northern-nights-2026, https://dirtybirdrecords.com/collections/dirty-birdy and https://dirtybirdrecords.com/collections/vinyl-1 and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://dirtybirdrecords.com/collections/store took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 9 small tap targets

    9 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to fetch”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 704 words of copy

    The homepage carries about 704 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

2 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “SHOP”, “Dirtybird Book$99.00” and “dirtybird demo submission”.

  • 4 short forms

    4 short forms (3 fields at most) are right on the homepage, asking for an email.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at dirtybirdrecords.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sami B2b Lock · Judge Me Reviews · Wholesale Lock Hide Price · Pushowl · yotpo.com · printful.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Founded
2005
Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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This review found 32 issues on dirtybirdrecords.com, including 11 speed issues, 2 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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