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discoverlillooet.com website review
Visit site (opens in a new tab)Reviewed 7 November 202640 issues · 101 checks
This review found 40 issues worth fixing on discoverlillooet.com, 18 of them high impact, across 101 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66D- #73,397 of 80,566 reviewed websitesbeats 7%
- #37,808 of 39,626 online storesbeats 4%
- #33,788 of 35,025 Shopify storesbeats 3%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.6 s
4.5 s
5.5 s
6.4 s
7.3 s
discoverlillooet.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.6 s · 355 KiBAbout 355 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,962 HTML elements
The page has 5,962 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
900 ms · 97 KiB18 files are served with short cache lifetimes, so returning visitors download them again (97 KiB).
Improve image delivery
700 ms · 113 KiB3 images could be 113 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 540 ms. During a long task the page ignores taps.
Reduce unused CSS
450 ms · 63 KiBAbout 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
500 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
8 third-party services on the page
8 third-party services load with your homepage (inkybay.com, Facebook and ds-cdn.com and others), adding 511 KiB and 492 ms of main-thread time.
Legacy JavaScript
150 ms · 24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
25 KiB25 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.2 s
10.2 sYour largest element takes 10.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 10.2 s
10.2 sThe page becomes fully interactive after 10.2 s. Good is under 3.8 s.
Speed Index: 6.1 s
6.1 sVisually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 663 ms
663 msScripts block taps and scrolling for 663 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.4 MB in 219 requests
2.4 MBYour homepage downloads 2.4 MB in 219 requests on a phone: other files 872 KiB (129), scripts 855 KiB (73) and images 390 KiB (7). Under 2 MB keeps phones on slow connections fast.
About 0.7 g of CO₂ per visit
0.67 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
17 text elements with low contrast
17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 24 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (16 characters)
Your title is only 16 characters: “discoverlillooet”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
54 internal links, 1 external
The homepage links to 54 pages on discoverlillooet.com and 1 external page.
4 checks passed
Canonical URL set
The canonical URL is https://discoverlillooet.com/.
Structured data in place
Structured data found: WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://discoverlillooet.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,983 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to /collections/vendors, which answers with an error. Visitors hit a dead end and search engines drop it.
2 pages without a meta description
/collections/all and /pages/seller-profile have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “FM not loaded yet ReferenceError: FM is not defined”.
2 checks passed
Tap targets are thumb-sized
15 of 17 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (discoverlillooet.com).
Valid certificate (51 days left)
The certificate from Let's Encrypt · YE2 verifies for discoverlillooet.com and is valid for another 51 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://discoverlillooet.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 19 links work
All 19 links checked from your homepage (18 internal, 1 external) answered without errors.
Domain and trust
No CAA record
discoverlillooet.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
discoverlillooet.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 7 years old
7 yearsdiscoverlillooet.com was registered in Sep 2019 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Sep 2027
discoverlillooet.com is registered until Sep 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 63 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 638 words of copy
The homepage carries about 638 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
2 checks passed
14 calls to action
The homepage has 14 calls to action, for example “Quick shop” and “Sign up”.
7 short forms
7 short forms (2 fields at most) are right on the homepage.
Email authentication
No DMARC policy
discoverlillooet.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
discoverlillooet.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
discoverlillooet.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
webkul.com · cloudfront.net · inkybay.com · discoverlillooet.com · printful.com · recomaticapp.com · pushowl.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on discoverlillooet.com, including 15 speed issues, 6 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.