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dki.ca website review

Visit site (opens in a new tab)Reviewed 22 October 202634 issues · 107 checks

This review found 34 issues worth fixing on dki.ca, 12 of them high impact, across 107 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s1.1 sMay 2Oct 171.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.7 s
May 9, 20262.8 s
May 16, 20262.9 s
May 23, 20262.9 s
May 30, 20262.6 s
Jun 6, 20262.6 s
Jun 13, 20262.4 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.3 s
Aug 22, 20262.2 s
Aug 29, 20262.0 s
Sep 5, 20261.8 s
Sep 12, 20261.7 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
95 ms77 msMay 2Oct 1783 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202686 ms
May 9, 202685 ms
May 16, 202688 ms
May 23, 202684 ms
May 30, 202686 ms
Jun 6, 202688 ms
Jun 13, 202687 ms
Jun 20, 202687 ms
Jun 27, 202688 ms
Jul 4, 202686 ms
Jul 11, 202687 ms
Jul 18, 202687 ms
Jul 25, 202688 ms
Aug 1, 202691 ms
Aug 8, 202691 ms
Aug 15, 202693 ms
Aug 22, 202691 ms
Aug 29, 202688 ms
Sep 5, 202688 ms
Sep 12, 202683 ms
Sep 19, 202679 ms
Sep 26, 202685 ms
Oct 3, 202679 ms
Oct 10, 202680 ms
Oct 17, 202683 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix51
  • Reduce unused JavaScript

    6.2 s · 874 KiB

    About 874 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.2 s faster on a phone.

  • Use efficient cache lifetimes

    1.8 s · 364 KiB

    47 files are served with short cache lifetimes, so returning visitors download them again (364 KiB).

  • Render-blocking requests

    2.1 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Facebook and others), adding 2.6 MB and 1.1 s of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51 (desktop: 59). Pages that score under 90 lose visitors before the first paint.

  • YouTube adds 485 ms

    485 ms

    YouTube costs a phone 485 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 397 ms

    397 ms

    Google Tag Manager costs a phone 397 ms of main-thread work and 483 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 144 KiB

    About 144 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 193 ms. During a long task the page ignores taps.

  • Improve image delivery

    100 ms · 46 KiB

    2 images could be 46 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Legacy JavaScript

    100 ms · 29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 96 ms

    96 ms

    Your server sent the HTML in 96 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 14.8 s

    14.8 s

    The first text or image appears after 14.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 23.2 s

    23.2 s

    Your largest element takes 23.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “CANADIAN OWNED & OPERATED SINCE 1992 NATIONAL PROPERTY REST…”.

  • Speed Index: 14.8 s

    14.8 s

    Visually, the page fills in at 14.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 23.4 s

    23.4 s

    The page becomes fully interactive after 23.4 s. Good is under 3.8 s.

  • Real-user TTFB: 845 ms

    845 ms

    Real visitors wait 845 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 233 ms

    233 ms

    Scripts block taps and scrolling for 233 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 86 ms to 83 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 80 ms

    80 ms

    Real visitors wait 80 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 50% faster for real visitors

    -50%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.7 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.5 MB in 95 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 95 requests on a phone: scripts 2.4 MB (31), images 360 KiB (12) and fonts 307 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (31 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 118.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8091
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 3 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 50 internal links, 4 external

    The homepage links to 50 pages on dki.ca and 4 external pages.

7 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Canada’s leading property restoration network. Fire, water, storm, and disaster recovery services available 24/7. Trust…”.

  • One H1 headline

    Your main headline reads: “National Property Restoration”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “DKI Canada | Property Restoration Experts Nationwide”.

  • Canonical URL set

    The canonical URL is https://dki.ca/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://dki.ca/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (400 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 3 pages without a meta description

    /podcast, /blog and /careers have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 13 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.creativescope.ca/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dki.ca).

  • Valid certificate (43 days left)

    The certificate from Let's Encrypt · YE1 verifies for dki.ca and is valid for another 43 days.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://dki.ca redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 19 links work

    All 19 links checked from your homepage (15 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    dki.ca has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    dki.ca's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 23 years old

    23 years

    dki.ca was registered in Jan 2003 through Go Daddy Domains Canada, Inc. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2032

    dki.ca is registered until Jan 2032.

Content and conversion

4 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 208 words

    The homepage has only about 208 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact Us” and “CALL: 1 (855) 354-2329”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be dki.ca is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.atlassian.net -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 2 plugins are behind their latest release.weglot 6.4 → 6.4.3 · cookie-law-info 3.5.6 → 3.5.7

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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