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dmoose.com website review

Visit site (opens in a new tab)Reviewed 20 October 202622 issues · 94 checks

This review found 22 issues worth fixing on dmoose.com, 6 of them high impact, across 94 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.8 sMay 2Oct 171.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.2 s
May 16, 20262.3 s
May 23, 20262.2 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
254 ms176 msMay 2Oct 17196 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026245 ms
May 9, 2026237 ms
May 16, 2026235 ms
May 23, 2026223 ms
May 30, 2026221 ms
Jun 6, 2026219 ms
Jun 13, 2026218 ms
Jun 20, 2026216 ms
Jun 27, 2026206 ms
Jul 4, 2026198 ms
Jul 11, 2026195 ms
Jul 18, 2026188 ms
Jul 25, 2026188 ms
Aug 1, 2026193 ms
Aug 8, 2026195 ms
Aug 15, 2026195 ms
Aug 22, 2026192 ms
Aug 29, 2026187 ms
Sep 5, 2026185 ms
Sep 12, 2026187 ms
Sep 19, 2026189 ms
Sep 26, 2026191 ms
Oct 3, 2026195 ms
Oct 10, 2026195 ms
Oct 17, 2026196 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dmoose.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dmoose.com at 0.6 s0.6 s
  2. dmoose.com at 1.1 s1.1 s
  3. dmoose.com at 1.7 s1.7 s
  4. dmoose.com at 2.3 s2.3 s
  5. dmoose.com at 2.9 s2.9 s
  6. dmoose.com at 3.4 s3.4 s
  7. dmoose.com at 4.0 s4.0 s
  8. dmoose.com at 4.6 s4.6 s

dmoose.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix72
  • 4,383 HTML elements

    The page has 4,383 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72 (desktop: 96). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    600 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Reduce unused CSS

    300 ms · 11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 254 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    150 ms · 32 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).

  • Improve image delivery

    136 KiB

    15 images could be 136 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 114 ms. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Cloudflare CDN, Google Fonts and Shopify and others), adding 211 KiB and 21 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “TRAIN ON IT RISK-FREE”.

  • Real-user INP: 292 ms

    292 ms

    Real visitors wait 292 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Time to Interactive: 6.9 s

    6.9 s

    The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

9 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 547 ms

    547 ms

    Real visitors wait 547 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 245 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 3.1 s

    3.1 s

    Visually, the page fills in at 3.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

  • Total Blocking Time: 64 ms

    64 ms

    Scripts block the page for only 64 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 2 images below the first screen load straight away

    2 images further down the page (46 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.4 g of CO₂ per visit

    0.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.37 g of CO₂e: 43.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.3 MB in 118 requests

    1.3 MB

    Your homepage downloads 1.3 MB in 118 requests on a phone: images 566 KiB (40), scripts 340 KiB (33) and fonts 170 KiB (4). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9595
  • 21 text elements with low contrast

    21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Headings should not be empty (30 elements)

    Headings should not be empty: 30 elements on the page fail this check, rated minor by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5, h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 86 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 381 internal links, 7 external

    The homepage links to 381 pages on dmoose.com and 7 external pages.

8 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Shop DMoose for durable lifting gear, gym accessories and performance supplements. Built by lifters, backed for a year,…”.

  • One H1 headline

    Your main headline reads: “TRAIN ON IT RISK-FREE”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Premium Lifting Gear, Accessories & Supplements | DMoose”.

  • Canonical URL set

    The canonical URL is https://www.dmoose.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.dmoose.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,376 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix70
  • 2 linked pages are broken

    Your homepage links to /collections/bestsellers and /collections/workout-gear, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 1 page without a meta description

    /policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 118 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 6 small tap targets

    6 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 5 broken links to your own pages

    5 links from your homepage to your own site are broken, for example https://www.dmoose.com/collections/bestsellers (network).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dmoose.com).

  • Valid certificate (67 days left)

    The certificate from Let's Encrypt · YE2 verifies for dmoose.com and is valid for another 67 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://dmoose.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    dmoose.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 25 years old

    25 years

    dmoose.com was registered in Oct 2001 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only ssl.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for dmoose.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Oct 2027

    dmoose.com is registered until Oct 2027.

Content and conversion

1 to fix93
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • About 1,269 words of copy

    The homepage carries about 1,269 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “SHOP BEST SELLERS”, “Shop by Training” and “Contact us”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 86 testimonial or review blocks, 2 customer or partner logos, a star rating, 3 trust badges and “550K+ Happy Customers”.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be dmoose.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify

Upkeep, stack, hiring and company data from programmable.info

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