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dndbeyond.com website review

Visit site (opens in a new tab)Reviewed 11 October 202635 issues · 97 checks

This review found 35 issues worth fixing on dndbeyond.com, 8 of them high impact, across 97 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.2 s2.0 sApr 18Oct 32.1 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.2 s
Apr 25, 20262.2 s
May 2, 20262.2 s
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
193 ms174 msApr 18Oct 3191 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026182 ms
Apr 25, 2026180 ms
May 2, 2026180 ms
May 9, 2026179 ms
May 16, 2026179 ms
May 23, 2026179 ms
May 30, 2026178 ms
Jun 6, 2026177 ms
Jun 13, 2026176 ms
Jun 20, 2026176 ms
Jun 27, 2026178 ms
Jul 4, 2026181 ms
Jul 11, 2026184 ms
Jul 18, 2026186 ms
Jul 25, 2026186 ms
Aug 1, 2026184 ms
Aug 8, 2026186 ms
Aug 15, 2026186 ms
Aug 22, 2026187 ms
Aug 29, 2026187 ms
Sep 5, 2026187 ms
Sep 12, 2026186 ms
Sep 19, 2026187 ms
Sep 26, 2026187 ms
Oct 3, 2026191 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

5 to fix
  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, awswaf.com and Optimizely and others), adding 7.0 MB and 524 ms of main-thread time.

  • Amplience adds 0 ms

    0 ms

    Amplience costs a phone 0 ms of main-thread work and 6.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,657 HTML elements

    The page has 2,657 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • awswaf.com adds 168 ms

    168 ms

    awswaf.com costs a phone 168 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 49 ms

    49 ms

    Your server sent the HTML in 49 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 7.7 s

    7.7 s

    The first text or image appears after 7.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.5 s

    9.5 s

    Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 182 ms to 191 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 187 ms

    187 ms

    Real visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.057

    0.057

    The layout barely moves while loading (CLS 0.057, good is under 0.1).

Images and page weight

3 to fix40
  • Page weight: 8.6 MB in 118 requests

    8.6 MB

    Your homepage downloads 8.6 MB in 118 requests on a phone: media 5.6 MB (3), images 1.4 MB (37) and scripts 1.0 MB (24). Under 2 MB keeps phones on slow connections fast.

  • 4 images far larger than shown

    606 KiB

    4 images are downloaded at several times the size a phone draws them, for example 637248073409717512.jpeg at 948 px wide, shown at 28 px. Resized copies would save about 606 KiB.

  • 4 images in older formats

    4 images (625 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (55 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.4 g of CO₂ per visit

    2.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.42 g of CO₂e: 291.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8392
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 54 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10080
  • Title is long (77 characters)

    Your title is 77 characters, so Google will cut it off around 60: “D&D Beyond | Play Your Way With the Official D&D Toolset | Dungeons & Dragons”.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (168 characters)

    Your meta description is 168 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Brand, Organization, WebPage and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://company.wizards.com/)”.

  • 210 internal links, 108 external

    The homepage links to 210 pages on dndbeyond.com and 108 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Every Adventure Starts With a Character”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.dndbeyond.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,051 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix74
  • 2 linked pages hidden from search

    /characters/builder and /player-app are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 4 pages share 2 titles

    /en and / all use the title “D&D Beyond | Play Your Way With the Official D&D Toolset | Dungeons &…”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages without a meta description

    /en/events, /homebrew, /classes, /backgrounds, /species and /feats have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /my-campaigns and /my-encounters use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    /characters/builder and /my-dice have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    84 of 102 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • http:// does not redirect

    http://dndbeyond.com does not redirect to https, so some visitors land on the insecure version.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 redirects before the homepage

    Opening https://dndbeyond.com goes through 2 redirects before the homepage loads.

  • 3 links through redirect chains

    3 links go through two or more redirects, for example https://www.dndbeyond.com/my-encounters.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dndbeyond.com).

  • Valid certificate (109 days left)

    The certificate from GlobalSign nv-sa · GlobalSign Atlas R3 DV TLS CA 2025 Q4 verifies for dndbeyond.com and is valid for another 109 days.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • No CAA record

    dndbeyond.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    dndbeyond.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 9 years old

    9 years

    dndbeyond.com was registered in Feb 2017 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    dndbeyond.com is registered until Feb 2027.

Content and conversion

4 to fix69
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,137 words of copy

    The homepage carries about 1,137 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get Started” and “BUY NOW”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Get Started”, “Buy Now” and “Try the Maps VTT”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx include:spf.protection.outlook.com include:aspmx.sailthru.com include:mailgun.org include:spf.braintreegate…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “mail”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Hotjar (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Ketch

    A consent management tool (Ketch) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Next.js
Analytics
Google Tag Manager | Hotjar

Company

Founded
2017
Headquarters
Huntsville

Upkeep, stack, hiring and company data from programmable.info

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dndbeyond.com website review: scores and fixes