dndmini.com website review

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

About 413 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

17 files are served with short cache lifetimes, so returning visitors download them again (236 KiB).

About 275 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

The page has 3,210 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, minmaxify.com and Klaviyo and others), adding 1.2 MB and 919 ms of main-thread time.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

41 images could be 888 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

Shopify costs a phone 509 ms of main-thread work and 458 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 4.0 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Klaviyo costs a phone 91 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

10 long tasks block the main thread while loading, the longest for 116 ms. During a long task the page ignores taps.

11 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 983 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Your largest element takes 20.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “a close up of a sign”.

The page becomes fully interactive after 23.6 s. Good is under 3.8 s.

Visually, the page fills in at 13.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.3 MB in 335 requests on a phone: images 2.2 MB (61), scripts 1.3 MB (110) and other files 911 KiB (130). Under 2 MB keeps phones on slow connections fast.

26 images further down the page (1,011 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

7 images are downloaded at several times the size a phone draws them, for example 1466x400_BG-D_D-Onslaught_1466x400.png at 1,466 px wide, shown at 390 px. Resized copies would save about 186 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 179.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 link inside paragraphs relies on colour alone to stand out.

All page content should be contained by landmarks: 187 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

51 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 23 characters: “Shop Dungeons & Dragons”. Between 30 and 65 characters leaves room to say what you do and for whom.

48 links have no real href, so search engines can't follow them.

Your meta description is 188 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 339 pages on dndmini.com and 27 external pages.

/collections/all, /collections/sets, /collections/ghost-light, /collections/monster-manual-collection, /collections/underdark-expeditions and /collections/return-of-the-dragons and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

/collections/all, /collections/sets, /collections/ghost-light, /collections/monster-manual-collection, /collections/underdark-expeditions and /collections/return-of-the-dragons and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 142 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

3 errors were logged to the browser console while the page loaded, for example “Identifier 'customerLogged' has already been declared”.

Requests the notification permission on page load.

2 links to other sites are dead, for example https://necaonline.com/terms-of-service/ (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

5 links go through two or more redirects, for example https://dnd.wizards.com/dungeons-and-dragons/what-is-dd.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

dndmini.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 48 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 792 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

DMARC is set to p=none, so mail pretending to be dndmini.com is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.