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dnv.org website review
Visit site (opens in a new tab)Reviewed 3 November 202638 issues · 84 checks
This review found 38 issues worth fixing on dnv.org, 21 of them high impact, across 84 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
62DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.2 s |
| May 23, 2026 | 4.3 s |
| May 30, 2026 | 4.3 s |
| Jun 6, 2026 | 4.3 s |
| Jun 13, 2026 | 4.3 s |
| Jun 20, 2026 | 4.1 s |
| Jun 27, 2026 | 4.1 s |
| Jul 4, 2026 | 4.1 s |
| Jul 11, 2026 | 4.1 s |
| Jul 18, 2026 | 4.2 s |
| Jul 25, 2026 | 4.3 s |
| Aug 1, 2026 | 4.3 s |
| Aug 8, 2026 | 4.3 s |
| Aug 15, 2026 | 4.4 s |
| Aug 22, 2026 | 4.4 s |
| Aug 29, 2026 | 4.3 s |
| Sep 5, 2026 | 4.4 s |
| Sep 12, 2026 | 4.5 s |
| Sep 19, 2026 | 4.3 s |
| Sep 26, 2026 | 4.5 s |
| Oct 3, 2026 | 4.5 s |
| Oct 10, 2026 | 4.3 s |
| Oct 17, 2026 | 3.9 s |
| Oct 24, 2026 | 3.9 s |
| Oct 31, 2026 | 3.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 101 ms |
| May 23, 2026 | 103 ms |
| May 30, 2026 | 103 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 105 ms |
| Jul 18, 2026 | 105 ms |
| Jul 25, 2026 | 109 ms |
| Aug 1, 2026 | 111 ms |
| Aug 8, 2026 | 108 ms |
| Aug 15, 2026 | 108 ms |
| Aug 22, 2026 | 107 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 105 ms |
| Sep 12, 2026 | 106 ms |
| Sep 19, 2026 | 109 ms |
| Sep 26, 2026 | 119 ms |
| Oct 3, 2026 | 127 ms |
| Oct 10, 2026 | 154 ms |
| Oct 17, 2026 | 179 ms |
| Oct 24, 2026 | 177 ms |
| Oct 31, 2026 | 173 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
46.1 s · 10.2 MB29 files are served with short cache lifetimes, so returning visitors download them again (10.2 MB).
Reduce unused JavaScript
21.9 s · 4.2 MBAbout 4.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 21.9 s faster on a phone.
Render-blocking requests
1.3 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 14
14/100Your mobile performance score is 14. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4,616 HTML elements
The page has 4,616 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
5.2 MB10 images could be 5.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
740 ms · 130 KiBAbout 130 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 740 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 797 ms. During a long task the page ignores taps.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, userway.org and JSDelivr CDN and others), adding 310 KiB and 184 ms of main-thread time.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.5 s
5.5 sReal visitors wait 5.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 1.26
1.26For real visitors the layout shifts by 1.26 (75th percentile). Good is under 0.1.
Real-user FCP: 4.1 s
4.1 sReal visitors see the first content after 4.1 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 67.4 s
67.4 sYour largest element takes 67.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Carousel image”.
Speed Index: 37.4 s
37.4 sVisually, the page fills in at 37.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 93.2 s
93.2 sThe page becomes fully interactive after 93.2 s. Good is under 3.8 s.
Cumulative Layout Shift: 1.241
1.241The layout shifts by 1.241 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 840 ms
840 msScripts block taps and scrolling for 840 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Tap response (INP) got 72% slower for real visitors
+72%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 101 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.2 s to 3.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 120 ms
120 msReal visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 451 ms
451 msReal visitors wait 451 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 23.0 MB in 94 requests
23.0 MBYour homepage downloads 23.0 MB in 94 requests on a phone: images 11.4 MB (15), scripts 11.2 MB (24) and other files 163 KiB (45). Under 2 MB keeps phones on slow connections fast.
About 6.5 g of CO₂ per visit
6.53 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.53 g of CO₂e: 783.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
All page content should be contained by landmarks (15 elements)
All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
34 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (210 characters)
Your meta description is 210 characters; Google truncates after about 160, so the end of your pitch is cut.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
6 checks passed
Title: 31 characters
Your title is a healthy 31 characters: “The District of North Vancouver”.
Canonical URL set
The canonical URL is https://www.dnv.org/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.dnv.org/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 2,283 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
432 small tap targets
432 of 595 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (dnv.org).
Valid certificate (139 days left)
The certificate from GlobalSign nv-sa · GlobalSign GCC R46 OV TLS CA 2025 verifies for dnv.org and is valid for another 139 days.
http:// redirects to https
http://dnv.org redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
Domain expires in 5 days
dnv.org is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.
No CAA record
dnv.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
dnv.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 28 years old
28 yearsdnv.org was registered in Nov 1997 through Rebel Ltd. An established domain carries more trust with email providers and search engines.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,283 words of copy
The homepage carries about 2,283 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Buy a new dog licence” and “Get a replacement dog tag”.
Analytics in place
Analytics detected: Google Analytics.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.eml100yul.ctr.sophos.com include:shops.shopify.com include:_spf.…”.
DKIM signing found
A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Analytics
- Google Analytics
- Hosting
- Azure
Hiring
- Hiring
- 1 open role
- Job board
- careers page
Company
- Founded
- 1891
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on dnv.org, including 20 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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