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dnv.org website review

Visit site (opens in a new tab)Reviewed 3 November 202638 issues · 84 checks

This review found 38 issues worth fixing on dnv.org, 21 of them high impact, across 84 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.6 s3.8 sMay 16Oct 313.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.2 s
May 23, 20264.3 s
May 30, 20264.3 s
Jun 6, 20264.3 s
Jun 13, 20264.3 s
Jun 20, 20264.1 s
Jun 27, 20264.1 s
Jul 4, 20264.1 s
Jul 11, 20264.1 s
Jul 18, 20264.2 s
Jul 25, 20264.3 s
Aug 1, 20264.3 s
Aug 8, 20264.3 s
Aug 15, 20264.4 s
Aug 22, 20264.4 s
Aug 29, 20264.3 s
Sep 5, 20264.4 s
Sep 12, 20264.5 s
Sep 19, 20264.3 s
Sep 26, 20264.5 s
Oct 3, 20264.5 s
Oct 10, 20264.3 s
Oct 17, 20263.9 s
Oct 24, 20263.9 s
Oct 31, 20263.9 s
Real-visitor tap response (INP)75th percentile, phones
191 ms89 msMay 16Oct 31173 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026101 ms
May 23, 2026103 ms
May 30, 2026103 ms
Jun 6, 2026104 ms
Jun 13, 2026104 ms
Jun 20, 2026104 ms
Jun 27, 2026104 ms
Jul 4, 2026104 ms
Jul 11, 2026105 ms
Jul 18, 2026105 ms
Jul 25, 2026109 ms
Aug 1, 2026111 ms
Aug 8, 2026108 ms
Aug 15, 2026108 ms
Aug 22, 2026107 ms
Aug 29, 2026104 ms
Sep 5, 2026105 ms
Sep 12, 2026106 ms
Sep 19, 2026109 ms
Sep 26, 2026119 ms
Oct 3, 2026127 ms
Oct 10, 2026154 ms
Oct 17, 2026179 ms
Oct 24, 2026177 ms
Oct 31, 2026173 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix14
  • Use efficient cache lifetimes

    46.1 s · 10.2 MB

    29 files are served with short cache lifetimes, so returning visitors download them again (10.2 MB).

  • Reduce unused JavaScript

    21.9 s · 4.2 MB

    About 4.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 21.9 s faster on a phone.

  • Render-blocking requests

    1.3 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 14

    14/100

    Your mobile performance score is 14. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 4,616 HTML elements

    The page has 4,616 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    5.2 MB

    10 images could be 5.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    740 ms · 130 KiB

    About 130 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 740 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 797 ms. During a long task the page ignores taps.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, userway.org and JSDelivr CDN and others), adding 310 KiB and 184 ms of main-thread time.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.5 s

    5.5 s

    Real visitors wait 5.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 1.26

    1.26

    For real visitors the layout shifts by 1.26 (75th percentile). Good is under 0.1.

  • Real-user FCP: 4.1 s

    4.1 s

    Real visitors see the first content after 4.1 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 67.4 s

    67.4 s

    Your largest element takes 67.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Carousel image”.

  • Speed Index: 37.4 s

    37.4 s

    Visually, the page fills in at 37.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 93.2 s

    93.2 s

    The page becomes fully interactive after 93.2 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 1.241

    1.241

    The layout shifts by 1.241 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 840 ms

    840 ms

    Scripts block taps and scrolling for 840 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 72% slower for real visitors

    +72%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 101 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.2 s to 3.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 120 ms

    120 ms

    Real visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 451 ms

    451 ms

    Real visitors wait 451 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix33
  • Page weight: 23.0 MB in 94 requests

    23.0 MB

    Your homepage downloads 23.0 MB in 94 requests on a phone: images 11.4 MB (15), scripts 11.2 MB (24) and other files 163 KiB (45). Under 2 MB keeps phones on slow connections fast.

  • About 6.5 g of CO₂ per visit

    6.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.53 g of CO₂e: 783.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 9897
  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 34 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (210 characters)

    Your meta description is 210 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

6 checks passed
  • Title: 31 characters

    Your title is a healthy 31 characters: “The District of North Vancouver”.

  • Canonical URL set

    The canonical URL is https://www.dnv.org/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.dnv.org/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 2,283 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

2 to fixGoogle 8191
  • 432 small tap targets

    432 of 595 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dnv.org).

  • Valid certificate (139 days left)

    The certificate from GlobalSign nv-sa · GlobalSign GCC R46 OV TLS CA 2025 verifies for dnv.org and is valid for another 139 days.

  • http:// redirects to https

    http://dnv.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 5 days

    dnv.org is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

  • No CAA record

    dnv.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    dnv.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 28 years old

    28 years

    dnv.org was registered in Nov 1997 through Rebel Ltd. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,283 words of copy

    The homepage carries about 2,283 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy a new dog licence” and “Get a replacement dog tag”.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.eml100yul.ctr.sophos.com include:shops.shopify.com include:_spf.…”.

  • DKIM signing found

    A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Analytics
Google Analytics
Hosting
Azure

Hiring

Hiring
1 open role
Job board
careers page

Company

Founded
1891

Upkeep, stack, hiring and company data from programmable.info

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