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docsdiesel.com website review
Visit site (opens in a new tab)Reviewed 7 November 202648 issues · 115 checks
This review found 48 issues worth fixing on docsdiesel.com, 16 of them high impact, across 115 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #54,157 of 83,495 reviewed websitesbeats 31%
- #30,824 of 41,923 online storesbeats 22%
- #28,667 of 37,282 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.8 s |
| Oct 31, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 138 ms |
| May 23, 2026 | 141 ms |
| May 30, 2026 | 145 ms |
| Jun 6, 2026 | 153 ms |
| Jun 13, 2026 | 154 ms |
| Jun 20, 2026 | 154 ms |
| Jun 27, 2026 | 154 ms |
| Jul 4, 2026 | 153 ms |
| Jul 11, 2026 | 153 ms |
| Jul 18, 2026 | 152 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 155 ms |
| Aug 8, 2026 | 162 ms |
| Aug 15, 2026 | 167 ms |
| Aug 22, 2026 | 170 ms |
| Aug 29, 2026 | 171 ms |
| Sep 5, 2026 | 170 ms |
| Sep 12, 2026 | 170 ms |
| Sep 19, 2026 | 170 ms |
| Sep 26, 2026 | 171 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 171 ms |
| Oct 17, 2026 | 172 ms |
| Oct 24, 2026 | 171 ms |
| Oct 31, 2026 | 170 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.3 s
3.4 s
4.6 s
5.7 s
6.9 s
8.0 s
9.1 s
docsdiesel.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.1 s30 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 37
37/100Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.3 s
A phone's processor spends 9.3 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8,654 HTML elements
The page has 8,654 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
400 ms · 1.6 MB42 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, alia-prod.com and rebuyengine.com and others), adding 2.8 MB and 1.2 s of main-thread time.
Use efficient cache lifetimes
350 ms · 570 KiB27 files are served with short cache lifetimes, so returning visitors download them again (570 KiB).
Reduce unused JavaScript
672 KiBAbout 672 KiB of JavaScript is downloaded but never used on this page.
Shopify adds 365 ms
365 msShopify costs a phone 365 ms of main-thread work and 665 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
alia-prod.com adds 296 ms
296 msalia-prod.com costs a phone 296 ms of main-thread work and 779 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 337 ms. During a long task the page ignores taps.
rebuyengine.com adds 175 ms
175 msrebuyengine.com costs a phone 175 ms of main-thread work and 738 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
88 KiBPolyfills for old browsers add 88 KiB JavaScript that modern phones do not need.
Reduce unused CSS
64 KiBAbout 64 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
15 KiB15 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 33 ms
33 msYour server sent the HTML in 33 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 31.8 s
31.8 sThe page becomes fully interactive after 31.8 s. Good is under 3.8 s.
Largest Contentful Paint: 7.8 s
7.8 sYour largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Veteran Joe Beck in a Doc's Diesel shirt spreading the Amer…”.
Speed Index: 12.3 s
12.3 sVisually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 164 ms
164 msReal visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.05
0.05The layout barely moves while loading (CLS 0.05, good is under 0.1).
Images and page weight
Page weight: 7.7 MB in 444 requests
7.7 MBYour homepage downloads 7.7 MB in 444 requests on a phone: images 3.7 MB (65), scripts 2.1 MB (149) and other files 1.2 MB (172). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
calipers-hero-mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
34 KiB2 images are downloaded at several times the size a phone draws them, for example New_Drops_Slide_Calipers.png at 800 px wide, shown at 248 px. Resized copies would save about 34 KiB.
1 image in older formats
1 image (124 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.2 g of CO₂ per visit
2.19 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.19 g of CO₂e: 263.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 46 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
315 internal links, 6 external
The homepage links to 315 pages on docsdiesel.com and 6 external pages.
7 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Doc's Diesel offers a premium selection of aftermarket replacement filters for your diesel trucks including Engine, Fue…”.
Title: 58 characters
Your title is a healthy 58 characters: “One-Stop Shop for Diesel Filter Maintenance | Doc's Diesel”.
Canonical URL set
The canonical URL is https://docsdiesel.com/.
Structured data in place
Structured data found: AutoPartsStore and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://docsdiesel.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Some text only appears after JavaScript runs
38%The HTML your server sends has 816 of the 2,149 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages hidden from search
/collections/6-7-cummins and /collections/5-9l-cummins are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
15 pages without an H1
/pages/contact-us, /pages/deal-for-vets, /collections/cummins, /collections/6-7-cummins, /collections/2025-2026-6-7l-24v-cummins and /collections/2019-2024-6-7l-24v-cummins and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/collections/2025-2026-6-7l-24v-cummins has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 111 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
144 small tap targets
144 of 302 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
2 links through redirect chains
2 links go through two or more redirects, for example https://docsdiesel.com/account.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (docsdiesel.com).
Valid certificate (52 days left)
The certificate from Let's Encrypt · YE2 verifies for docsdiesel.com and is valid for another 52 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://docsdiesel.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 42 links work
All 42 links checked from your homepage (40 internal, 2 external) answered without errors.
Domain and trust
Domain expires in 82 days
docsdiesel.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.
No CAA record
docsdiesel.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
docsdiesel.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 5 years old
5 yearsdocsdiesel.com was registered in Jan 2021 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,149 words of copy
The homepage carries about 2,149 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP BY VEHICLE” and “SHOP BY BRAND”.
20 calls to action
The homepage has 20 calls to action, for example “contact us”, “SHOP BY BRAND” and “SHOP ALL”.
2 short forms
2 short forms (0 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 4 phone links and 4 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:_spf.google.com include:mailgun.org include:45256048.spf02.hubspotema…”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
36 cookies set on arrival
36Opening the homepage sets 36 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
71 other companies contacted
Loading the homepage contacts 71 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Intelligems A B Testing · Reelup Shoppable Videos Reels · Descriptions Studio · Pify Size Charts · Fondue Cashback Promotions · Tabs Studio · Postscript Sms Marketing · Sami Product Labels · Klaviyo Email Marketing Sms · Triplewhale · Judge Me Reviews · Rebuy Personalization Engine · Wellmade Content Snippets · Test Sms · Rivo Loyalty Rewards Referrals · govx.com · builder.io · richpanel.com · goaudience.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 6 open roles
- Teams
- Operations (4), Marketing (1)
- Job board
- bamboohr
Company
- Headquarters
- Bryan
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on docsdiesel.com, including 23 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.