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donq.com website review

Visit site (opens in a new tab)Reviewed 30 October 202644 issues · 108 checks

This review found 44 issues worth fixing on donq.com, 20 of them high impact, across 108 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.9 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
160 ms117 msMay 9Oct 24155 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026137 ms
May 16, 2026138 ms
May 23, 2026142 ms
May 30, 2026137 ms
Jun 6, 2026138 ms
Jun 13, 2026141 ms
Jun 20, 2026141 ms
Jun 27, 2026145 ms
Jul 4, 2026146 ms
Jul 11, 2026145 ms
Jul 18, 2026145 ms
Jul 25, 2026146 ms
Aug 1, 2026138 ms
Aug 8, 2026133 ms
Aug 15, 2026128 ms
Aug 22, 2026122 ms
Aug 29, 2026122 ms
Sep 5, 2026127 ms
Sep 12, 2026129 ms
Sep 19, 2026135 ms
Sep 26, 2026138 ms
Oct 3, 2026144 ms
Oct 10, 2026146 ms
Oct 17, 2026150 ms
Oct 24, 2026155 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of donq.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. donq.com at 0.6 s0.6 s
  2. donq.com at 1.2 s1.2 s
  3. donq.com at 1.9 s1.9 s
  4. donq.com at 2.5 s2.5 s
  5. donq.com at 3.1 s3.1 s
  6. donq.com at 3.7 s3.7 s
  7. donq.com at 4.3 s4.3 s
  8. donq.com at 4.9 s4.9 s

donq.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix36
  • Reduce unused JavaScript

    18.9 s · 2.0 MB

    About 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 18.9 s faster on a phone.

  • Avoid multiple page redirects

    18.5 s

    The page goes through 1 redirect before it starts loading, costing about 18.5 s. Link and advertise the final URL directly.

  • Render-blocking requests

    3.7 s

    32 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.7 s.

  • Use efficient cache lifetimes

    1.6 s · 305 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (305 KiB).

  • Google Tag Manager adds 1.5 s

    1.5 s

    Google Tag Manager costs a phone 1.5 s of main-thread work and 2.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.9 s

    A phone's processor spends 5.9 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 3.6 MB and 2.4 s of main-thread time.

  • Improve image delivery

    100 ms · 1.3 MB

    17 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Google CDN adds 467 ms

    467 ms

    Google CDN costs a phone 467 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 286 ms

    286 ms

    Facebook costs a phone 286 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 296 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 30 ms

    30 ms

    Your server sent the HTML in 30 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.0 s

    8.0 s

    The first text or image appears after 8.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 75.2 s

    75.2 s

    Your largest element takes 75.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “select country United States Puerto Rico Other Welcome to t…”.

  • Speed Index: 27.1 s

    27.1 s

    Visually, the page fills in at 27.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 77.8 s

    77.8 s

    The page becomes fully interactive after 77.8 s. Good is under 3.8 s.

  • Total Blocking Time: 755 ms

    755 ms

    Scripts block taps and scrolling for 755 ms in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.19

    0.19

    For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.

  • 11 images without width and height

    11 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 137 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 162 ms

    162 ms

    Real visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 733 ms

    733 ms

    Real visitors wait 733 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.062

    0.062

    The layout barely moves while loading (CLS 0.062, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 34.8 MB in 361 requests

    34.8 MB

    Your homepage downloads 34.8 MB in 361 requests on a phone: media 16.0 MB (6), images 10.7 MB (79) and scripts 6.1 MB (159). Under 2 MB keeps phones on slow connections fast.

  • About 9.9 g of CO₂ per visit

    9.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 9.87 g of CO₂e: 1184.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fix65
  • 24 images without alt text

    24 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (5 elements).

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

SEO

3 to fixGoogle 8581
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (27 characters)

    Your title is only 27 characters: “Don Q / Redefine the Knight”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 64 internal links, 5 external

    The homepage links to 64 pages on donq.com and 5 external pages.

6 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Discover 160 years of family, heritage and craftsmanship. Discover Don Q, Exceptional aged Puerto Rican rum. The number…”.

  • Canonical URL set

    The canonical URL is https://donq.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://donq.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (434 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (18 KiB, 89 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 5 pages share a meta description

    /don-q-reserva-7, /don-q-reserva-especial, /don-q-gran-reserva-xo, /terms-and-conditions and /privacy-policy use the same meta description. A description written for each page earns more clicks.

  • 4 pages without an H1

    /the-collection, /cocktails, /stay-connected and /where-to-buy have no <h1> headline, so visitors and search engines get no clear main topic.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 2 small tap targets

    2 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 4 low-resolution images

    4 images are served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (donq.com).

  • Valid certificate (77 days left)

    The certificate from Let's Encrypt · YR1 verifies for donq.com and is valid for another 77 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://donq.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 23 links work

    All 23 links checked from your homepage (20 internal, 3 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 62 days

    donq.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    donq.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    donq.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 28 years old

    28 years

    donq.com was registered in Apr 1998 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 235 words

    The homepage has only about 235 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BUY NOW”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Where To Buy”, “Where to buy?” and “Buy Now”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

Email authentication

2 to fix40
  • No DMARC policy

    donq.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 40/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and X (Twitter) Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 1.14.2; the current release is 7.1.4.
  • 2 plugins are behind their latest release.wp-recipe-maker 10.9.1 → 10.9.2 · accessible-poetry 1.0 → 5.4.0

Stack

CMS
WordPress 1.14.2
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Google Cloud

Company

Founded
1865

Upkeep, stack, hiring and company data from programmable.info

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This review found 44 issues on donq.com, including 20 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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