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dpa.com website review
Visit site (opens in a new tab)Reviewed 1 November 202618 issues · 60 checks
This review found 18 issues worth fixing on dpa.com, 2 of them high impact, across 60 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
92AClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.3 s |
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 137 ms |
| May 16, 2026 | 145 ms |
| May 23, 2026 | 145 ms |
| May 30, 2026 | 145 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 140 ms |
| Jun 20, 2026 | 143 ms |
| Jun 27, 2026 | 144 ms |
| Jul 4, 2026 | 144 ms |
| Jul 11, 2026 | 147 ms |
| Jul 18, 2026 | 144 ms |
| Jul 25, 2026 | 141 ms |
| Aug 1, 2026 | 134 ms |
| Aug 8, 2026 | 133 ms |
| Aug 15, 2026 | 140 ms |
| Aug 22, 2026 | 143 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 144 ms |
| Sep 12, 2026 | 138 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 134 ms |
| Oct 3, 2026 | 137 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 140 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 88
88/100Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
600 ms · 170 KiBAbout 170 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Render-blocking requests
650 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 650 ms.
Use efficient cache lifetimes
274 KiB1 file is served with short cache lifetimes, so returning visitors download them again (274 KiB).
storyblok.com adds 0 ms
0 msstoryblok.com costs a phone 0 ms of main-thread work and 339 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
270 ms · 34 KiBAbout 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 270 ms faster on a phone.
Improve image delivery
82 KiB5 images could be 82 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 71 ms. During a long task the page ignores taps.
1 third-party service on the page
1 third-party service load with your homepage (storyblok.com), adding 339 KiB and 0 ms of main-thread time.
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 365 ms of it running JavaScript. That is comfortably low.
Server response: 21 ms
21 msYour server sent the HTML in 21 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest content (LCP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 940 ms
940 msReal visitors wait 940 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 3.5 s
3.5 sYour largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 5.0 s
5.0 sThe page becomes fully interactive after 5.0 s. Good is under 3.8 s.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 137 ms to 140 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 11 ms
11 msScripts block the page for only 11 ms while loading. Good is under 200 ms.
Images and page weight
About 0.3 g of CO₂ per visit
0.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.35 g of CO₂e: 41.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 1.2 MB in 34 requests
1.2 MBYour homepage downloads 1.2 MB in 34 requests on a phone: scripts 605 KiB (13), images 382 KiB (12) and fonts 152 KiB (2). That is a lean page.
Accessibility
1 checks passed
Every image has alt text
All 18 images in the HTML carry an alt attribute.
SEO
Title is short (23 characters)
Your title is only 23 characters: “dpa German Press Agency”. Between 30 and 65 characters leaves room to say what you do and for whom.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
33 internal links, 11 external
The homepage links to 33 pages on dpa.com and 11 external pages.
7 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “The dpa is a trusted, accurate and independent provider of news with the digital and multimedia content to power the me…”.
One H1 headline
Your main headline reads: “dpa German Press Agency: Committed to the facts for over 75 years”.
Canonical URL set
The canonical URL is https://www.dpa.com/en.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.dpa.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Other pages
4 linked pages are broken
Your homepage links to /en/projects-and-initiatives, /en/careers/dpa-as-an-employer, /en/about-dpa/sustainability and /en/about-dpa/ai-rules-editorial-team, which answer with an error. Visitors hit a dead end and search engines drop them.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
6 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 3 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 3 pages that loaded have a <title>.
Best practices
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 41 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 726 words of copy
The homepage carries about 726 words of visible text.
2 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Contact”, “Learn more” and “Contact us”.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at dpa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- DPA
Company
- Employees
- 677
- Founded
- 1949
- Headquarters
- Hamburg
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 18 issues on dpa.com, including 12 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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