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drbrightenessentials.com website review
Visit site (opens in a new tab)Reviewed 10 November 202637 issues · 85 checks
This review found 37 issues worth fixing on drbrightenessentials.com, 15 of them high impact, across 85 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #11,946 of 88,830 reviewed websitesbeats 82%
- #7,076 of 46,235 online storesbeats 79%
- #6,853 of 41,498 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 111 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 116 ms |
| Jun 13, 2026 | 119 ms |
| Jun 20, 2026 | 118 ms |
| Jun 27, 2026 | 120 ms |
| Jul 4, 2026 | 121 ms |
| Jul 11, 2026 | 120 ms |
| Jul 18, 2026 | 121 ms |
| Jul 25, 2026 | 120 ms |
| Aug 1, 2026 | 116 ms |
| Aug 8, 2026 | 118 ms |
| Aug 15, 2026 | 113 ms |
| Aug 22, 2026 | 112 ms |
| Aug 29, 2026 | 110 ms |
| Sep 5, 2026 | 113 ms |
| Sep 12, 2026 | 116 ms |
| Sep 19, 2026 | 125 ms |
| Sep 26, 2026 | 125 ms |
| Oct 3, 2026 | 121 ms |
| Oct 10, 2026 | 129 ms |
| Oct 17, 2026 | 143 ms |
| Oct 24, 2026 | 146 ms |
| Oct 31, 2026 | 153 ms |
| Nov 7, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
1.6 s · 686 KiB28 images could be 686 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.
Main-thread work: 6.3 s
A phone's processor spends 6.3 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,222 HTML elements
The page has 3,222 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Clarity and Facebook and others), adding 1.3 MB and 918 ms of main-thread time.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
650 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Reduce unused JavaScript
150 ms · 402 KiBAbout 402 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Shopify adds 292 ms
292 msShopify costs a phone 292 ms of main-thread work and 605 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
259 KiB23 files are served with short cache lifetimes, so returning visitors download them again (259 KiB).
Reduce unused CSS
150 ms · 69 KiBAbout 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 140 ms. During a long task the page ignores taps.
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.7 s
10.7 sYour largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 22.3 s
22.3 sThe page becomes fully interactive after 22.3 s. Good is under 3.8 s.
Speed Index: 6.0 s
6.0 sVisually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 33% slower for real visitors
+33%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 111 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 236 ms
236 msScripts block taps and scrolling for 236 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 141 ms
141 msReal visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 481 ms
481 msReal visitors wait 481 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.0 MB in 457 requests
5.0 MBYour homepage downloads 5.0 MB in 457 requests on a phone: scripts 1.6 MB (186), images 1.5 MB (49) and other files 1,015 KiB (180). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
B-Active_Plus_b180c474-5771-47de-a8ae-4571ff7a1571_1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
10 images in older formats
10 images (732 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
8 images below the first screen load straight away
8 images further down the page (564 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.42 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.42 g of CO₂e: 169.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (10 elements)
ARIA attributes must conform to valid values: 10 elements on the page fail this check, rated critical by axe-core.
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
ARIA roles used must conform to valid values (1 element)
ARIA roles used must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
Orphan list items
Some list items are not inside a list.
Hidden but focusable
2 elements hidden from screen readers can still receive keyboard focus.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
12 images without alt text
12 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (23 characters)
Your title is only 23 characters: “Dr. Brighten Essentials”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (174 characters)
Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
424 internal links, 11 external
The homepage links to 424 pages on drbrightenessentials.com and 11 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://drbrightenessentials.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://drbrightenessentials.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,526 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
/collections/supplement-kit, /policies/privacy-policy, /policies/terms-of-service, /collections/all, /collections/periods-pms and /collections/stress-energy-sleep and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot set properties of undefined (setting 'slidesPerView')”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
61 of 68 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,102 words of copy
The homepage carries about 2,102 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop our supplement kits →”.
24 calls to action
The homepage has 24 calls to action, for example “Shop our supplement kits →”, “Shop by concern expand_more” and “Shop all products →”.
11 short forms
11 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 45 testimonial or review blocks and 6 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at drbrightenessentials.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Microsoft Clarity · Pagefly Ai Page Builder · Stape Remix · Freegifts · rechargecdn.com · nfcube.com · gorgias.chat · snapchat.com · bogos.io · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on drbrightenessentials.com, including 15 speed issues and 4 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.