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dreaver.com website review

Visit site (opens in a new tab)Reviewed 12 November 202626 issues · 71 checks

This review found 26 issues worth fixing on dreaver.com, 6 of them high impact, across 71 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of dreaver.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dreaver.com at 0.9 s0.9 s
  2. dreaver.com at 1.7 s1.7 s
  3. dreaver.com at 2.6 s2.6 s
  4. dreaver.com at 3.5 s3.5 s
  5. dreaver.com at 4.3 s4.3 s
  6. dreaver.com at 5.2 s5.2 s
  7. dreaver.com at 6.1 s6.1 s
  8. dreaver.com at 6.9 s6.9 s

Speed

8 to fix72
  • Render-blocking requests

    1.5 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Improve image delivery

    400 ms · 723 KiB

    20 images could be 723 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and alia-prod.com and others), adding 991 KiB and 708 ms of main-thread time.

  • Reduce unused JavaScript

    330 KiB

    About 330 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 221 ms

    221 ms

    Google Tag Manager costs a phone 221 ms of main-thread work and 334 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,842 HTML elements

    The page has 1,842 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    248 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (248 KiB).

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 45 ms

    45 ms

    Your server sent the HTML in 45 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix69
  • Time to Interactive: 12.3 s

    12.3 s

    The page becomes fully interactive after 12.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Lachende vrouw wandelt op een Dreaver in haar woonkamer”.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 223 ms

    223 ms

    Scripts block taps and scrolling for 223 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Speed Index: 3.0 s

    3.0 s

    Visually, the page fills in at 3.0 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.026

    0.026

    The layout barely moves while loading (CLS 0.026, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.6 MB in 325 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 325 requests on a phone: images 1.1 MB (37), other files 1.1 MB (181) and scripts 1.1 MB (88). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    5 KiB

    1 image is downloaded at several times the size a phone draws it, for example 2026-10-15_Dreaver12159_1.jpg at 1,100 px wide, shown at 358 px. Resized copies would save about 5 KiB.

  • About 1.0 g of CO₂ per visit

    1.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 121.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9795
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 23 links without text

    23 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 110 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10092
  • Canonical points to another host

    Your canonical URL points to dreaver.nl, not dreaver.com, so Google may credit that host instead.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://dreaver.nl)”.

  • 67 internal links, 27 external

    The homepage links to 67 pages on dreaver.com and 27 external pages.

6 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Je sportschool mist je misschien, je woonkamer niet. Stille, inklapbare loopbanden met eigen app. 75.000+ mensen gingen…”.

  • One H1 headline

    Your main headline reads: “Je lijf verandert.Beweeg mee.”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Dreaver | Beweeg thuis op de loopband, ook in je pyjama”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://dreaver.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,621 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://dreaver.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 5 pages without a meta description

    https://dreaver.com/products/dreaver-motion-pro, https://dreaver.com/pages/dreaver-app, https://dreaver.com/pages/over-ons, https://dreaver.com/pages/contact-page and https://dreaver.com/pages/handleidingen-overzicht-dreaver-loopbanden have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://dreaver.com/pages/handleidingen-overzicht-dreaver-loopbanden has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “[Alia launcher] Target not found for campaign 45405”.

2 checks passed
  • Tap targets are thumb-sized

    15 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,218 words of copy

    The homepage carries about 1,218 words of visible text.

5 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Download in deApp Store”, “Contact” and “Start de keuzehulp →”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 56 testimonial or review blocks, 2 customer or partner logos, a star rating and 27 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at dreaver.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · T Lab Ai Translate · Multifeeds · Simprosys Google Shopping Feed · Triplewhale · Microsoft Clarity · Klaviyo Email Marketing Sms · Elevate Ab Testing · Gorgias Live Chat Helpdesk · loox.io · trustpilot.com · getsitecontrol.com · 9gtb.com · cloudfront.net · zigpoll.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 26 issues on dreaver.com, including 12 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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