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dreaver.com website review
Visit site (opens in a new tab)Reviewed 12 November 202626 issues · 71 checks
This review found 26 issues worth fixing on dreaver.com, 6 of them high impact, across 71 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,850 of 109,350 reviewed websitesbeats 77%
- #12,897 of 61,859 online storesbeats 73%
- #12,521 of 56,401 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
Speed
Render-blocking requests
1.5 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Improve image delivery
400 ms · 723 KiB20 images could be 723 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
Mobile performance score: 72
72/100Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Clarity and alia-prod.com and others), adding 991 KiB and 708 ms of main-thread time.
Reduce unused JavaScript
330 KiBAbout 330 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 221 ms
221 msGoogle Tag Manager costs a phone 221 ms of main-thread work and 334 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,842 HTML elements
The page has 1,842 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
248 KiB23 files are served with short cache lifetimes, so returning visitors download them again (248 KiB).
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 16 KiBAbout 16 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 45 ms
45 msYour server sent the HTML in 45 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 12.3 s
12.3 sThe page becomes fully interactive after 12.3 s. Good is under 3.8 s.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Lachende vrouw wandelt op een Dreaver in haar woonkamer”.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Total Blocking Time: 223 ms
223 msScripts block taps and scrolling for 223 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Speed Index: 3.0 s
3.0 sVisually, the page fills in at 3.0 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.026
0.026The layout barely moves while loading (CLS 0.026, good is under 0.1).
Images and page weight
Page weight: 3.6 MB in 325 requests
3.6 MBYour homepage downloads 3.6 MB in 325 requests on a phone: images 1.1 MB (37), other files 1.1 MB (181) and scripts 1.1 MB (88). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
5 KiB1 image is downloaded at several times the size a phone draws it, for example 2026-10-15_Dreaver12159_1.jpg at 1,100 px wide, shown at 358 px. Resized copies would save about 5 KiB.
About 1.0 g of CO₂ per visit
1.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 121.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
23 links without text
23 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 110 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Canonical points to another host
Your canonical URL points to dreaver.nl, not dreaver.com, so Google may credit that host instead.
Structured data has 1 problem
Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://dreaver.nl)”.
67 internal links, 27 external
The homepage links to 67 pages on dreaver.com and 27 external pages.
6 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Je sportschool mist je misschien, je woonkamer niet. Stille, inklapbare loopbanden met eigen app. 75.000+ mensen gingen…”.
One H1 headline
Your main headline reads: “Je lijf verandert.Beweeg mee.”.
Title: 55 characters
Your title is a healthy 55 characters: “Dreaver | Beweeg thuis op de loopband, ook in je pyjama”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://dreaver.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,621 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://dreaver.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
https://dreaver.com/products/dreaver-motion-pro, https://dreaver.com/pages/dreaver-app, https://dreaver.com/pages/over-ons, https://dreaver.com/pages/contact-page and https://dreaver.com/pages/handleidingen-overzicht-dreaver-loopbanden have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://dreaver.com/pages/handleidingen-overzicht-dreaver-loopbanden has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “[Alia launcher] Target not found for campaign 45405”.
2 checks passed
Tap targets are thumb-sized
15 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,218 words of copy
The homepage carries about 1,218 words of visible text.
5 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Download in deApp Store”, “Contact” and “Start de keuzehulp →”.
5 short forms
5 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 56 testimonial or review blocks, 2 customer or partner logos, a star rating and 27 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
50 other companies contacted
Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at dreaver.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · T Lab Ai Translate · Multifeeds · Simprosys Google Shopping Feed · Triplewhale · Microsoft Clarity · Klaviyo Email Marketing Sms · Elevate Ab Testing · Gorgias Live Chat Helpdesk · loox.io · trustpilot.com · getsitecontrol.com · 9gtb.com · cloudfront.net · zigpoll.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on dreaver.com, including 12 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.