drinkbinoid.com website review

13 images could be 4.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

About 242 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

16 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

About 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

8 files are served with short cache lifetimes, so returning visitors download them again (51 KiB).

The page has 1,653 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

jotfor.ms costs a phone 100 ms of main-thread work and 358 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Yotpo, jotfor.ms and Cloudflare CDN and others), adding 812 KiB and 429 ms of main-thread time.

5 long tasks block the main thread while loading, the longest for 94 ms. During a long task the page ignores taps.

10 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

Your largest element takes 20.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “A Good Time Starts Here Crisp, refreshing, and infused with…”.

The page becomes fully interactive after 21.0 s. Good is under 3.8 s.

The first text or image appears after 4.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

15 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 6.8 MB in 235 requests on a phone: images 4.9 MB (29), scripts 771 KiB (63) and other files 727 KiB (92). Under 2 MB keeps phones on slow connections fast.

3 images weigh 2.9 MB together. On a phone connection a single image that size takes seconds.

5 images are downloaded at several times the size a phone draws them, for example 9980afaa497d54958e332568aabe010a817fc2af.jpg at 3,873 px wide, shown at 298 px. Resized copies would save about 3.3 MB.

6 images further down the page (3.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.93 g of CO₂e: 231.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 element hidden from screen readers can still receive keyboard focus.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Elements with visible text labels do not have matching accessible names. (2 elements).

Your title is only 14 characters: “Binoid Seltzer”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 196 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

4 links have no real href, so search engines can't follow them.

The homepage links to 34 pages on drinkbinoid.com and 9 external pages.

We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

4 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Cannot set properties of undefined (setting 'innerHTML')”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 767 words of visible text.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.