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drinkjuliet.com website review
Visit site (opens in a new tab)Reviewed 10 November 202641 issues · 83 checks
This review found 41 issues worth fixing on drinkjuliet.com, 17 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #84,785 of 108,757 reviewed websitesbeats 19%
- #52,512 of 61,708 online storesbeats 12%
- #49,039 of 56,312 Shopify storesbeats 11%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.7 s |
| Oct 31, 2026 | 1.6 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
1.9 s
2.3 s
2.7 s
3.1 s
Speed
Reduce unused JavaScript
3.3 s · 568 KiBAbout 568 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.
Render-blocking requests
1.6 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
typeform.com adds 1.1 s
1.1 stypeform.com costs a phone 1.1 s of main-thread work and 727 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 40
40/100Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.9 s
A phone's processor spends 8.9 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (typeform.com, Google Tag Manager and Clarity and others), adding 1.3 MB and 2.1 s of main-thread time.
Improve image delivery
250 ms · 575 KiB10 images could be 575 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
Use efficient cache lifetimes
450 ms · 121 KiB19 files are served with short cache lifetimes, so returning visitors download them again (121 KiB).
Google Tag Manager adds 316 ms
316 msGoogle Tag Manager costs a phone 316 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 307 ms
307 msClarity costs a phone 307 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 307 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 17 KiBAbout 17 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 17.8 s
17.8 sYour largest element takes 17.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Image without description”.
Time to Interactive: 18.1 s
18.1 sThe page becomes fully interactive after 18.1 s. Good is under 3.8 s.
Speed Index: 10.7 s
10.7 sVisually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
First Contentful Paint: 1.3 s
1.3 sThe first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.3 MB in 227 requests
6.3 MBYour homepage downloads 6.3 MB in 227 requests on a phone: media 2.5 MB (1), scripts 1.5 MB (72) and images 1.3 MB (53). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
new-insta-feed.webp weighs 609 KiB. On a phone connection a single image that size takes seconds.
2 images far larger than shown
643 KiB2 images are downloaded at several times the size a phone draws them, for example new-insta-feed.webp at 2,142 px wide, shown at 147 px. Resized copies would save about 643 KiB.
19 images in older formats
19 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
hero-mob.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
8 images below the first screen load straight away
8 images further down the page (1,014 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.8 g of CO₂ per visit
1.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.78 g of CO₂e: 213.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
9 buttons without a name
9 buttons have no accessible name, so screen readers announce just “button”.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
37 images without alt text
37 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (6 elements)
ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
43 internal links, 18 external
The homepage links to 43 pages on drinkjuliet.com and 18 external pages.
6 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Meet Juliet, the luxury boxed wine with a lower carbon footprint. A non-guilty pleasure that's gluten free, vegan, and …”.
Title: 47 characters
Your title is a healthy 47 characters: “JULIET WINE - Boxed Wine, Reinvented for Luxury”.
Canonical URL set
The canonical URL is https://drinkjuliet.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://drinkjuliet.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (480 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://drinkjuliet.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://drinkjuliet.com/pages/bundle-bar, https://drinkjuliet.com/collections/all, https://drinkjuliet.com/pages/sustainability and https://drinkjuliet.com/pages/find-us have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://drinkjuliet.com/pages/bundle-bar and https://drinkjuliet.com/pages/find-us have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://drinkjuliet.com/pages/find-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.
5 checks passed
Linked pages load
9 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
28 of 33 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 432 words of copy
The homepage carries about 432 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop All” and “SHOP MERCH”.
10 calls to action
The homepage has 10 calls to action, for example “Shop All”, “SHOP MERCH” and “SHOP WINE”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 8 testimonial or review blocks, a star rating and 2 trust badges.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at drinkjuliet.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · stamped.io · shareasale.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on drinkjuliet.com, including 16 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.