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dropbox.com website review

Visit site (opens in a new tab)Reviewed 12 October 202642 issues · 108 checks

This review found 42 issues worth fixing on dropbox.com, 15 of them high impact, across 108 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Dropbox

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.7 s4.2 sApr 18Oct 34.5 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20264.3 s
Apr 25, 20264.3 s
May 2, 20264.3 s
May 9, 20264.3 s
May 16, 20264.3 s
May 23, 20264.4 s
May 30, 20264.4 s
Jun 6, 20264.4 s
Jun 13, 20264.4 s
Jun 20, 20264.5 s
Jun 27, 20264.5 s
Jul 4, 20264.6 s
Jul 11, 20264.6 s
Jul 18, 20264.6 s
Jul 25, 20264.6 s
Aug 1, 20264.6 s
Aug 8, 20264.5 s
Aug 15, 20264.6 s
Aug 22, 20264.5 s
Aug 29, 20264.5 s
Sep 5, 20264.5 s
Sep 12, 20264.5 s
Sep 19, 20264.5 s
Sep 26, 20264.5 s
Oct 3, 20264.5 s
Real-visitor tap response (INP)75th percentile, phones
309 ms266 msApr 18Oct 3288 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026277 ms
Apr 25, 2026276 ms
May 2, 2026273 ms
May 9, 2026271 ms
May 16, 2026271 ms
May 23, 2026273 ms
May 30, 2026280 ms
Jun 6, 2026289 ms
Jun 13, 2026296 ms
Jun 20, 2026302 ms
Jun 27, 2026304 ms
Jul 4, 2026300 ms
Jul 11, 2026296 ms
Jul 18, 2026292 ms
Jul 25, 2026287 ms
Aug 1, 2026286 ms
Aug 8, 2026286 ms
Aug 15, 2026287 ms
Aug 22, 2026288 ms
Aug 29, 2026290 ms
Sep 5, 2026292 ms
Sep 12, 2026292 ms
Sep 19, 2026292 ms
Sep 26, 2026290 ms
Oct 3, 2026288 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dropbox.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dropbox.com at 0.6 s0.6 s
  2. dropbox.com at 1.2 s1.2 s
  3. dropbox.com at 1.8 s1.8 s
  4. dropbox.com at 2.3 s2.3 s
  5. dropbox.com at 2.9 s2.9 s
  6. dropbox.com at 3.5 s3.5 s
  7. dropbox.com at 4.1 s4.1 s
  8. dropbox.com at 4.7 s4.7 s

dropbox.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix32
  • Render-blocking requests

    7.7 s

    55 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.7 s.

  • Reduce unused JavaScript

    2.4 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, dropboxstatic.com and Facebook and others), adding 7.3 MB and 1.7 s of main-thread time.

  • dropboxstatic.com adds 633 ms

    633 ms

    dropboxstatic.com costs a phone 633 ms of main-thread work and 2.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 726 ms

    726 ms

    Google Tag Manager costs a phone 726 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    459 KiB

    77 files are served with short cache lifetimes, so returning visitors download them again (459 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 332 ms. During a long task the page ignores taps.

  • cofra.me adds 48 ms

    48 ms

    cofra.me costs a phone 48 ms of main-thread work and 2.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,601 HTML elements

    The page has 1,601 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 27 KiB

    1 image could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 400 ms

    400 ms

    Your server sent the HTML in 400 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.6 s

    6.6 s

    Real visitors wait 6.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.32

    0.32

    For real visitors the layout shifts by 0.32 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 7.7 s

    7.7 s

    The first text or image appears after 7.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 12.6 s

    12.6 s

    Your largest element takes 12.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 41.3 s

    41.3 s

    The page becomes fully interactive after 41.3 s. Good is under 3.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.7 s

    7.7 s

    Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 488 ms

    488 ms

    Real visitors wait 488 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 837 ms

    837 ms

    Real visitors wait 837 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 277 ms to 288 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 4.3 s to 4.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Cumulative Layout Shift: 0.055

    0.055

    The layout barely moves while loading (CLS 0.055, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 7.8 MB in 364 requests

    7.8 MB

    Your homepage downloads 7.8 MB in 364 requests on a phone: scripts 4.2 MB (130), media 2.4 MB (1) and fonts 413 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • About 2.2 g of CO₂ per visit

    2.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.22 g of CO₂e: 266.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8993
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 83 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 10 links with vague text

    10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 117 internal links, 32 external

    The homepage links to 117 pages on dropbox.com and 32 external pages.

7 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Discover Dropbox – secure, easy cloud storage for file sharing and collaboration. With Dash, save time and organize all…”.

  • One H1 headline

    Your main headline reads: “One place to store, share, and collaborate”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Dropbox: Secure cloud storage, file sharing, and more”.

  • Canonical URL set

    The canonical URL is https://www.dropbox.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and SoftwareApplication.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.dropbox.com/sitemapindex.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (933 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (195 KiB, 794 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    /early-access has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 5 small tap targets

    5 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“The Protected Audience API is deprecated and will be removed in a future release.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • 2 broken external links

    2 links to other sites are dead, for example https://help.dropbox.com/ (404).

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dropbox.com).

  • Valid certificate (187 days left)

    The certificate from DigiCert Inc · DigiCert Global G3 TLS ECC SHA384 2020 CA1 verifies for dropbox.com and is valid for another 187 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://dropbox.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    dropbox.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 31 years old

    31 years

    dropbox.com was registered in Jun 1995 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, amazonaws.com and digicert.com to issue certificates for dropbox.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jun 2027

    dropbox.com is registered until Jun 2027.

Content and conversion

4 to fix71
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 804 words of copy

    The homepage carries about 804 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Try Dropbox free”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “Pricing”, “Contact sales” and “Sign up”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 40 customer or partner logos and a star rating.

Email authentication

1 to fix85
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:45.58.64.0/20 ip4:185.45.8.0/22 ip4:162.125.0.0/16 ip4:199.47.216.0/22 ip4:108.160.160.0/20 ip4:205.189.0.0/…”.

Privacy and tracking

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

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