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dropps.com website review

Visit site (opens in a new tab)Reviewed 5 November 202644 issues · 112 checks

This review found 44 issues worth fixing on dropps.com, 14 of them high impact, across 112 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s2.8 sMay 16Oct 313.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.9 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20263.3 s
Jun 13, 20263.4 s
Jun 20, 20263.5 s
Jun 27, 20263.6 s
Jul 4, 20263.6 s
Jul 11, 20263.5 s
Jul 18, 20263.3 s
Jul 25, 20263.2 s
Aug 1, 20263.0 s
Aug 8, 20262.9 s
Aug 15, 20263.0 s
Aug 22, 20263.0 s
Aug 29, 20263.0 s
Sep 5, 20263.1 s
Sep 12, 20263.0 s
Sep 19, 20263.0 s
Sep 26, 20263.0 s
Oct 3, 20263.2 s
Oct 10, 20263.2 s
Oct 17, 20263.3 s
Oct 24, 20263.2 s
Oct 31, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
237 ms165 msMay 16Oct 31229 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026186 ms
May 23, 2026182 ms
May 30, 2026173 ms
Jun 6, 2026179 ms
Jun 13, 2026181 ms
Jun 20, 2026188 ms
Jun 27, 2026189 ms
Jul 4, 2026192 ms
Jul 11, 2026192 ms
Jul 18, 2026188 ms
Jul 25, 2026188 ms
Aug 1, 2026186 ms
Aug 8, 2026182 ms
Aug 15, 2026180 ms
Aug 22, 2026180 ms
Aug 29, 2026181 ms
Sep 5, 2026183 ms
Sep 12, 2026182 ms
Sep 19, 2026182 ms
Sep 26, 2026188 ms
Oct 3, 2026193 ms
Oct 10, 2026203 ms
Oct 17, 2026215 ms
Oct 24, 2026222 ms
Oct 31, 2026229 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dropps.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dropps.com at 0.9 s0.9 s
  2. dropps.com at 1.7 s1.7 s
  3. dropps.com at 2.6 s2.6 s
  4. dropps.com at 3.4 s3.4 s
  5. dropps.com at 4.3 s4.3 s
  6. dropps.com at 5.2 s5.2 s
  7. dropps.com at 6.0 s6.0 s
  8. dropps.com at 6.9 s6.9 s

dropps.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix47
  • Render-blocking requests

    1.3 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.7 s

    A phone's processor spends 7.7 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and Osano CMP and others), adding 2.4 MB and 1.9 s of main-thread time.

  • Reduce unused JavaScript

    979 KiB

    About 979 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    775 KiB

    18 images could be 775 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 493 ms

    493 ms

    Google Tag Manager costs a phone 493 ms of main-thread work and 696 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    407 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (407 KiB).

  • Reduce unused CSS

    300 ms · 92 KiB

    About 92 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Hotjar adds 344 ms

    344 ms

    Hotjar costs a phone 344 ms of main-thread work and 261 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 281 ms

    281 ms

    Klaviyo costs a phone 281 ms of main-thread work and 504 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Osano CMP adds 304 ms

    304 ms

    Osano CMP costs a phone 304 ms of main-thread work and 82 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,859 HTML elements

    The page has 2,859 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 81 ms

    81 ms

    Shopify costs a phone 81 ms of main-thread work and 458 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 240 ms. During a long task the page ignores taps.

  • Minify JavaScript

    74 KiB

    74 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    40 KiB

    Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 32.4 s

    32.4 s

    The page becomes fully interactive after 32.4 s. Good is under 3.8 s.

  • Speed Index: 12.8 s

    12.8 s

    Visually, the page fills in at 12.8 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 687 ms

    687 ms

    Scripts block taps and scrolling for 687 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 201 ms

    201 ms

    Real visitors wait 201 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 186 ms to 229 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 6.5 MB in 416 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 416 requests on a phone: scripts 2.8 MB (188), images 1.8 MB (30) and other files 1,016 KiB (175). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    1080x1080-Kitchen.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.8 g of CO₂ per visit

    1.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.84 g of CO₂e: 220.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8291
  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • 27 images without alt text

    27 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 18 tap targets too small

    18 tap targets are too small or too close together to hit reliably with a finger.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 125 internal links, 4 external

    The homepage links to 125 pages on dropps.com and 4 external pages.

8 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Laundry detergent & dishwasher pods with biobased formulas, real cleaning power and plastic-free packaging. Made for al…”.

  • One H1 headline

    Your main headline reads: “Gentle on skin. Serious about laundry.”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Dropps - MESSY LIFE. KIND INGREDIENTS. ACTUALLY CLEAN.”.

  • Canonical URL set

    The canonical URL is https://www.dropps.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.dropps.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,097 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix60
  • 2 linked pages are broken

    Your homepage links to /collections/all-dish and /collections/all-laundry, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 2 pages without a meta description

    /pages/our-impact and /pages/b-corp-certification-announcement have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /pages/our-impact, whose canonical is /pages/why-dropps. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /pages/our-impact has no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    /products/laundry-pods and /products/dishwasher-pods have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

3 checks passed
  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “[UGC Web Pixel] Visitor ID operation failed (attempt 1/3): Error: Cookie verification failed”.

2 checks passed
  • Tap targets are thumb-sized

    38 of 43 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 4 broken links to your own pages

    4 links from your homepage to your own site are broken, for example https://www.dropps.com/products/sensitive-skin-laundry-pods (network).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example http://instagram.com/dropps.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dropps.com).

  • Valid certificate (41 days left)

    The certificate from Let's Encrypt · YE2 verifies for dropps.com and is valid for another 41 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://dropps.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 73 days

    dropps.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    dropps.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 21 years old

    21 years

    dropps.com was registered in Jan 2005 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, ssl.com and digicert.com to issue certificates for dropps.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 838 words of copy

    The homepage carries about 838 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Sensitive Skin” and “Shop All”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop Sensitive Skin”, “Shop All” and “Shop Dish”.

  • 30 short forms

    30 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 422 testimonial or review blocks, 7 customer or partner logos, 4 trust badges and “34k+ Reviews”.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.dropps_com._d.easydmarc.pro ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 6 mores (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • 55 other companies contacted

    Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Klaviyo Email Marketing Sms · Elevar Conversion Tracking · Sc Easy Redirects · Triplewhale · Le Pixel · Checkmate · Applovin Shop Integration · Restockrocket · rechargecdn.com · cloudfront.net · gorgias.chat · bazaarvoice.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Philadelphia

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 44 issues on dropps.com, including 24 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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