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drywater.com website review

Visit site (opens in a new tab)Reviewed 11 November 202643 issues · 91 checks

This review found 43 issues worth fixing on drywater.com, 13 of them high impact, across 91 checks. The most urgent: page weight: 17.7 MB in 316 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.4 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
166 ms132 msMay 23Nov 7154 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026139 ms
May 30, 2026137 ms
Jun 6, 2026136 ms
Jun 13, 2026138 ms
Jun 20, 2026145 ms
Jun 27, 2026146 ms
Jul 4, 2026146 ms
Jul 11, 2026144 ms
Jul 18, 2026137 ms
Jul 25, 2026138 ms
Aug 1, 2026138 ms
Aug 8, 2026137 ms
Aug 15, 2026137 ms
Aug 22, 2026138 ms
Aug 29, 2026147 ms
Sep 5, 2026156 ms
Sep 12, 2026162 ms
Sep 19, 2026162 ms
Sep 26, 2026162 ms
Oct 3, 2026158 ms
Oct 10, 2026154 ms
Oct 17, 2026154 ms
Oct 24, 2026154 ms
Oct 31, 2026154 ms
Nov 7, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of drywater.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. drywater.com at 1.0 s1.0 s
  2. drywater.com at 2.0 s2.0 s
  3. drywater.com at 3.0 s3.0 s
  4. drywater.com at 4.0 s4.0 s
  5. drywater.com at 5.1 s5.1 s
  6. drywater.com at 6.1 s6.1 s
  7. drywater.com at 7.1 s7.1 s
  8. drywater.com at 8.1 s8.1 s

Speed

13 to fix50
  • Render-blocking requests

    1.1 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 6.1 s

    A phone's processor spends 6.1 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Intercom and Klaviyo and others), adding 2.2 MB and 1.6 s of main-thread time.

  • Reduce unused JavaScript

    1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    100 ms · 584 KiB

    8 images could be 584 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Google Tag Manager adds 453 ms

    453 ms

    Google Tag Manager costs a phone 453 ms of main-thread work and 443 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 74 KiB

    About 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 263 ms

    263 ms

    Klaviyo costs a phone 263 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 254 ms

    254 ms

    Shopify costs a phone 254 ms of main-thread work and 570 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Intercom adds 272 ms

    272 ms

    Intercom costs a phone 272 ms of main-thread work and 228 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 290 ms. During a long task the page ignores taps.

  • 2,250 HTML elements

    The page has 2,250 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    209 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (209 KiB).

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    56 KiB

    Polyfills for old browsers add 56 KiB JavaScript that modern phones do not need.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 34.3 s

    34.3 s

    The page becomes fully interactive after 34.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.1 s

    6.1 s

    Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Total Blocking Time: 868 ms

    868 ms

    Scripts block taps and scrolling for 868 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 139 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 136 ms

    136 ms

    Real visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 681 ms

    681 ms

    Real visitors wait 681 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

5 to fix28
  • Page weight: 17.7 MB in 316 requests

    17.7 MB

    Your homepage downloads 17.7 MB in 316 requests on a phone: media 9.7 MB (2), images 4.4 MB (33) and scripts 2.4 MB (109). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 3.4 MB together. On a phone connection a single image that size takes seconds.

  • 5 images below the first screen load straight away

    5 images further down the page (1.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (751 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images far larger than shown

    132 KiB

    2 images are downloaded at several times the size a phone draws them, for example cb3b5918-b089-4e40-8f91-cb813dacb337.png at 1,214 px wide, shown at 390 px. Resized copies would save about 132 KiB.

  • About 5.0 g of CO₂ per visit

    5.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.02 g of CO₂e: 603.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8689
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 15 images without alt text

    15 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (19 elements)

    All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8588
  • Meta description is long (193 characters)

    Your meta description is 193 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 118 internal links, 8 external

    The homepage links to 118 pages on drywater.com and 8 external pages.

6 checks passed
  • Title: 59 characters

    Your title is a healthy 59 characters: “DryWater® • Complete Electrolyte + Vitamin Hydration Powder”.

  • Canonical URL set

    The canonical URL is https://drywater.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://drywater.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,019 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://drywater.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://drywater.com/products/lemon-lime-hydration-powder and https://drywater.com/products/raspberry-lemon all use the title “DryWater® • Complete Hydration Powder - Lemon Lime”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://drywater.com/products/lemon-lime-hydration-powder and https://drywater.com/products/raspberry-lemon use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://drywater.com/products/lemon-lime-hydration-powder, whose canonical is https://drywater.com/products/complete-hydration-powder?variant=47084392677612. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 6 pages without an H1

    https://drywater.com/products/lemon-lime-hydration-powder, https://drywater.com/products/raspberry-lemon, https://drywater.com/pages/store-locator, https://drywater.com/pages/reviews, https://drywater.com/pages/help and https://drywater.com/collections/hydration-powder have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    13 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 589 words of copy

    The homepage carries about 589 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Try Now”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Shop”, “Contact” and “Shop Now”.

  • 14 short forms

    14 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at drywater.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
10 Shopify Products;Shopify;Shopify Plus
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on drywater.com, including 19 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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