dtemarketplace.com website review

11 files are served with short cache lifetimes, so returning visitors download them again (165 KiB).

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

About 188 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 790 ms faster on a phone.

8 third-party services load with your homepage (LiveHelpNow, Facebook and incartupsell.com and others), adding 445 KiB and 155 ms of main-thread time.

Polyfills for old browsers add 15 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

About 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 60 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

1 image could be 7 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 8.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Product image”.

The page becomes fully interactive after 8.4 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.7 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 71 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 61.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 66 characters, so Google will cut it off around 60: “DTE Marketplace – DTE Energy Marketplace | Energy Efficiency Store”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

The homepage links to 45 pages on dtemarketplace.com and 8 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/, https://www.dtemarketplace.com/collections/smart-home, https://www.dtemarketplace.com/collections/thermostats, https://www.dtemarketplace.com/collections/appliances, https://www.dtemarketplace.com/collections/lighting and https://www.dtemarketplace.com/collections/outlets and 10 others all use the title “DTE Marketplace – DTE Energy Marketplace | Energy Efficiency Store”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.dtemarketplace.com/collections/smart-home, https://www.dtemarketplace.com/collections/appliances, https://www.dtemarketplace.com/collections/safety and https://www.dtemarketplace.com/collections/air-purifiers have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.dtemarketplace.com/collections/frontpage/products/simply-conserve-advanced-power-strip and https://www.dtemarketplace.com/collections/frontpage/products/tricklestar-advanced-power-strip use the same meta description. A description written for each page earns more clicks.

Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://www.dtemarketplace.com/collections/frontpage/products/simply-conserve-advanced-power-strip, whose canonical is https://www.dtemarketplace.com/products/simply-conserve-advanced-power-strip. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.dtemarketplace.com/collections/smart-home, https://www.dtemarketplace.com/collections/thermostats, https://www.dtemarketplace.com/collections/appliances, https://www.dtemarketplace.com/collections/lighting, https://www.dtemarketplace.com/collections/outlets and https://www.dtemarketplace.com/collections/insulation and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 141 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.