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dug.com website review

Visit site (opens in a new tab)Reviewed 29 October 202638 issues · 99 checks

This review found 38 issues worth fixing on dug.com, 12 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.6 s2.8 sMay 9Oct 244.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.3 s
May 16, 20263.3 s
May 23, 20263.5 s
May 30, 20263.5 s
Jun 6, 20263.5 s
Jun 13, 20263.7 s
Jun 20, 20263.5 s
Jun 27, 20263.5 s
Jul 4, 20263.4 s
Jul 11, 20263.3 s
Jul 18, 20263.3 s
Jul 25, 20264.1 s
Aug 1, 20264.3 s
Aug 8, 20264.4 s
Aug 15, 20264.1 s
Aug 22, 20263.1 s
Aug 29, 20263.0 s
Sep 5, 20263.2 s
Sep 12, 20263.3 s
Sep 19, 20263.5 s
Sep 26, 20263.7 s
Oct 3, 20263.8 s
Oct 10, 20264.1 s
Oct 17, 20263.9 s
Oct 24, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
115 ms80 msMay 9Oct 24101 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202691 ms
May 16, 202690 ms
May 23, 202696 ms
May 30, 2026102 ms
Jun 6, 2026103 ms
Jun 13, 2026107 ms
Jun 20, 2026110 ms
Jun 27, 202692 ms
Jul 4, 202692 ms
Jul 11, 202690 ms
Jul 18, 202684 ms
Jul 25, 202696 ms
Aug 1, 2026102 ms
Aug 8, 2026104 ms
Aug 15, 2026111 ms
Aug 22, 202697 ms
Aug 29, 202696 ms
Sep 5, 202697 ms
Sep 12, 202694 ms
Sep 19, 202694 ms
Sep 26, 202697 ms
Oct 3, 2026100 ms
Oct 10, 2026103 ms
Oct 17, 2026101 ms
Oct 24, 2026101 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

7 to fix61
  • Render-blocking requests

    3.2 s

    29 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.2 s.

  • Improve image delivery

    1.5 s · 825 KiB

    13 images could be 825 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.

  • Reduce unused CSS

    1.4 s · 81 KiB

    About 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 190 KiB

    About 190 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Font display

    450 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 450 ms).

  • Minify JavaScript

    300 ms · 78 KiB

    78 KiB could be saved by minifying JavaScript.

  • 8 third-party services on the page

    8 third-party services load with your homepage (cdn-cookieyes.com, jQuery CDN and quoteapi.com and others), adding 386 KiB and 184 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 59 KiB

    Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 17 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).

  • Minify CSS

    150 ms · 10 KiB

    10 KiB could be saved by minifying CSS.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 54 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 290 ms of it running JavaScript. That is comfortably low.

  • Server response: 185 ms

    185 ms

    Your server sent the HTML in 185 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.4 s

    4.4 s

    Real visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.1 s

    4.1 s

    Real visitors see the first content after 4.1 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 7.4 s

    7.4 s

    Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 7.4 s

    7.4 s

    The page becomes fully interactive after 7.4 s. Good is under 3.8 s.

  • Largest content (LCP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 91 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 103 ms

    103 ms

    Real visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

  • Total Blocking Time: 4 ms

    4 ms

    Scripts block the page for only 4 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix65
  • Page weight: 2.6 MB in 97 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 97 requests on a phone: images 1.3 MB (21), fonts 633 KiB (10) and scripts 597 KiB (33). Under 2 MB keeps phones on slow connections fast.

  • 10 images in older formats

    10 images (942 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    102 KiB

    1 image is downloaded at several times the size a phone draws it, for example DUG_blog_DUG-Insight-speaks-your-language-1600x900.jpg at 1,600 px wide, shown at 326 px. Resized copies would save about 102 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (120 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 89.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9294
  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9276
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (106 characters)

    Your title is 106 characters, so Google will cut it off around 60: “DUG | Technology, High-performance Compute, Cloud Services, Geoscience Services, Software…”.

  • Meta description is long (601 characters)

    Your meta description is 601 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 189 internal links, 13 external

    The homepage links to 189 pages on dug.com and 13 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://dug.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://dug.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (759 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 2 pages share a title

    /dug-insight/base and /dug-insight/dug-insight-interpretation-modules all use the title “DUG Insight Modules | Geophysics | Seismic Interpretation Software | …”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    /data-services, /geoscience-services/dug-deblend and /software-and-algorithm-support have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /dug-insight/base and /dug-insight/dug-insight-interpretation-modules use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9285
  • 19 small tap targets

    19 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'appendChild')”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dug.com).

  • Valid certificate (75 days left)

    The certificate from Google Trust Services · WE1 verifies for dug.com and is valid for another 75 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://dug.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    dug.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 26 years old

    26 years

    dug.com was registered in Sep 2000 through Key-Systems GmbH. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    dug.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Sep 2027

    dug.com is registered until Sep 2027.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 568 words of copy

    The homepage carries about 568 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “One-stop geoscience shop.” and “Learn more”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Download & Resources”, “Investor Alerts Sign Up” and “Contact”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 2 trust badges.

  • Analytics in place

    Analytics detected: Plausible and Cloudflare Web Analytics.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:_spf1.dug.com include:mail.zendesk.com include:servers.mcsv.net include:spf.mand…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 7.0.8; the current release is 7.1.4.
  • 1 plugin is behind its latest release.irm-newsroom 1.0.0 → 1.2.23
  • It loads jQuery 3.1.1, older than 3.5 (which fixed known security holes).

Stack

CMS
WordPress 7.0.8
Framework
jQuery
Analytics
Plausible
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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