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dug.com website review
Visit site (opens in a new tab)Reviewed 29 October 202638 issues · 99 checks
This review found 38 issues worth fixing on dug.com, 12 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.3 s |
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.5 s |
| May 30, 2026 | 3.5 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.7 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 4.1 s |
| Aug 1, 2026 | 4.3 s |
| Aug 8, 2026 | 4.4 s |
| Aug 15, 2026 | 4.1 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.5 s |
| Sep 26, 2026 | 3.7 s |
| Oct 3, 2026 | 3.8 s |
| Oct 10, 2026 | 4.1 s |
| Oct 17, 2026 | 3.9 s |
| Oct 24, 2026 | 4.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 91 ms |
| May 16, 2026 | 90 ms |
| May 23, 2026 | 96 ms |
| May 30, 2026 | 102 ms |
| Jun 6, 2026 | 103 ms |
| Jun 13, 2026 | 107 ms |
| Jun 20, 2026 | 110 ms |
| Jun 27, 2026 | 92 ms |
| Jul 4, 2026 | 92 ms |
| Jul 11, 2026 | 90 ms |
| Jul 18, 2026 | 84 ms |
| Jul 25, 2026 | 96 ms |
| Aug 1, 2026 | 102 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 111 ms |
| Aug 22, 2026 | 97 ms |
| Aug 29, 2026 | 96 ms |
| Sep 5, 2026 | 97 ms |
| Sep 12, 2026 | 94 ms |
| Sep 19, 2026 | 94 ms |
| Sep 26, 2026 | 97 ms |
| Oct 3, 2026 | 100 ms |
| Oct 10, 2026 | 103 ms |
| Oct 17, 2026 | 101 ms |
| Oct 24, 2026 | 101 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
3.2 s29 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.2 s.
Improve image delivery
1.5 s · 825 KiB13 images could be 825 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.
Reduce unused CSS
1.4 s · 81 KiBAbout 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
300 ms · 190 KiBAbout 190 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Font display
450 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 450 ms).
Minify JavaScript
300 ms · 78 KiB78 KiB could be saved by minifying JavaScript.
8 third-party services on the page
8 third-party services load with your homepage (cdn-cookieyes.com, jQuery CDN and quoteapi.com and others), adding 386 KiB and 184 ms of main-thread time.
Legacy JavaScript
150 ms · 59 KiBPolyfills for old browsers add 59 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 17 KiB8 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).
Minify CSS
150 ms · 10 KiB10 KiB could be saved by minifying CSS.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 54 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 290 ms of it running JavaScript. That is comfortably low.
Server response: 185 ms
185 msYour server sent the HTML in 185 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.4 s
4.4 sReal visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.1 s
4.1 sReal visitors see the first content after 4.1 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 7.4 s
7.4 sYour largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 5.0 s
5.0 sThe first text or image appears after 5.0 s on a phone. Good is under 1.8 s.
Speed Index: 6.7 s
6.7 sVisually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 7.4 s
7.4 sThe page becomes fully interactive after 7.4 s. Good is under 3.8 s.
Largest content (LCP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 91 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 103 ms
103 msReal visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.011
0.011The layout barely moves while loading (CLS 0.011, good is under 0.1).
Total Blocking Time: 4 ms
4 msScripts block the page for only 4 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.6 MB in 97 requests
2.6 MBYour homepage downloads 2.6 MB in 97 requests on a phone: images 1.3 MB (21), fonts 633 KiB (10) and scripts 597 KiB (33). Under 2 MB keeps phones on slow connections fast.
10 images in older formats
10 images (942 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
102 KiB1 image is downloaded at several times the size a phone draws it, for example DUG_blog_DUG-Insight-speaks-your-language-1600x900.jpg at 1,600 px wide, shown at 326 px. Resized copies would save about 102 KiB.
3 images below the first screen load straight away
3 images further down the page (120 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.7 g of CO₂ per visit
0.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 89.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
19 text elements with low contrast
19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (14 elements)
All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 17 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (106 characters)
Your title is 106 characters, so Google will cut it off around 60: “DUG | Technology, High-performance Compute, Cloud Services, Geoscience Services, Software…”.
Meta description is long (601 characters)
Your meta description is 601 characters; Google truncates after about 160, so the end of your pitch is cut.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
189 internal links, 13 external
The homepage links to 189 pages on dug.com and 13 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://dug.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://dug.com/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (759 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/dug-insight/base and /dug-insight/dug-insight-interpretation-modules all use the title “DUG Insight Modules | Geophysics | Seismic Interpretation Software | …”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
/data-services, /geoscience-services/dug-deblend and /software-and-algorithm-support have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
/dug-insight/base and /dug-insight/dug-insight-interpretation-modules use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
19 small tap targets
19 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'appendChild')”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (dug.com).
Valid certificate (75 days left)
The certificate from Google Trust Services · WE1 verifies for dug.com and is valid for another 75 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://dug.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors.
Domain and trust
No CAA record
dug.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 26 years old
26 yearsdug.com was registered in Sep 2000 through Key-Systems GmbH. An established domain carries more trust with email providers and search engines.
DNSSEC is on
dug.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Sep 2027
dug.com is registered until Sep 2027.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 568 words of copy
The homepage carries about 568 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “One-stop geoscience shop.” and “Learn more”.
13 calls to action
The homepage has 13 calls to action, for example “Download & Resources”, “Investor Alerts Sign Up” and “Contact”.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 2 trust badges.
Analytics in place
Analytics detected: Plausible and Cloudflare Web Analytics.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:_spf1.dug.com include:mail.zendesk.com include:servers.mcsv.net include:spf.mand…”.
DKIM signing found
A DKIM key is published (selector “google”, “k1” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- It runs WordPress 7.0.8; the current release is 7.1.4.
- 1 plugin is behind its latest release.irm-newsroom 1.0.0 → 1.2.23
- It loads jQuery 3.1.1, older than 3.5 (which fixed known security holes).
Stack
- CMS
- WordPress 7.0.8
- Framework
- jQuery
- Analytics
- Plausible
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on dug.com, including 17 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.