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dular.com.br website review
Visit site (opens in a new tab)Reviewed 4 November 202638 issues · 106 checks
This review found 38 issues worth fixing on dular.com.br, 12 of them high impact, across 106 checks. The most urgent: page weight: 5.4 MB in 260 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #36,862 of 83,437 reviewed websitesbeats 50%
- #21,895 of 41,883 online storesbeats 42%
- #20,749 of 37,243 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 139 ms |
| May 23, 2026 | 145 ms |
| May 30, 2026 | 141 ms |
| Jun 6, 2026 | 135 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 127 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 144 ms |
| Jul 11, 2026 | 152 ms |
| Jul 18, 2026 | 150 ms |
| Jul 25, 2026 | 140 ms |
| Aug 1, 2026 | 138 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 132 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 138 ms |
| Sep 5, 2026 | 139 ms |
| Sep 12, 2026 | 145 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 156 ms |
| Oct 10, 2026 | 154 ms |
| Oct 17, 2026 | 147 ms |
| Oct 24, 2026 | 138 ms |
| Oct 31, 2026 | 130 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
dular.com.br does not allow embedding, so this is Google's rendering of the page.
Speed
4,157 HTML elements
The page has 4,157 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
950 ms · 1.2 MB45 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.
Mobile performance score: 74
74/100Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 694 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4 third-party services on the page
4 third-party services load with your homepage (Facebook, Shopify and Bugsnag and others), adding 339 KiB and 191 ms of main-thread time.
Use efficient cache lifetimes
219 KiB5 files are served with short cache lifetimes, so returning visitors download them again (219 KiB).
Reduce unused CSS
150 ms · 35 KiBAbout 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 111 ms. During a long task the page ignores taps.
Reduce unused JavaScript
72 KiBAbout 72 KiB of JavaScript is downloaded but never used on this page.
Duplicated JavaScript
34 KiB34 KiB JavaScript is shipped twice across bundles.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.8 s
13.8 sYour largest element takes 13.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 17.2 s
17.2 sThe page becomes fully interactive after 17.2 s. Good is under 3.8 s.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 139 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 197 ms
197 msReal visitors wait 197 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 625 ms
625 msReal visitors wait 625 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 3.4 s
3.4 sVisually, the page fills in at 3.4 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 77 ms
77 msScripts block the page for only 77 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 5.4 MB in 260 requests
5.4 MBYour homepage downloads 5.4 MB in 260 requests on a phone: images 3.9 MB (77), other files 757 KiB (83) and scripts 541 KiB (72). Under 2 MB keeps phones on slow connections fast.
22 images below the first screen load straight away
22 images further down the page (1.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
An image on the first screen is lazy-loaded
Organizacao_e_Desconto_na_Cozinha.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (94 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.5 g of CO₂ per visit
1.53 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.53 g of CO₂e: 183.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
24 images without alt text
24 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (12 elements)
ARIA role should be appropriate for the element: 12 elements on the page fail this check, rated minor by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (5 characters)
Your title is only 5 characters: “Dular”. Between 30 and 65 characters leaves room to say what you do and for whom.
Structured data has 1 problem
Structured data found (untyped) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected non-whitespace character after JSON at position 3)”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
155 internal links, 18 external
The homepage links to 155 pages on dular.com.br and 18 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://www.dular.com.br/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.dular.com.br/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,643 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
/pages/contact, /collections/all, /collections/lencois, /collections/travesseiros, /collections/protetores-de-colchao and /collections/protetores-de-travesseiros and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
/collections/all, /collections/lencois, /collections/travesseiros, /collections/protetores-de-colchao, /collections/protetores-de-travesseiros and /collections/edredons and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 92 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “AbortError: The play() request was interrupted by a call to pause(). https://goo.gl/LdLk22”.
2 checks passed
Tap targets are thumb-sized
114 of 116 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.dular.com.br/account.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (dular.com.br).
Valid certificate (66 days left)
The certificate from Let's Encrypt · YE2 verifies for dular.com.br and is valid for another 66 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://dular.com.br redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 57 links work
All 57 links checked from your homepage (40 internal, 17 external) answered without errors.
Domain and trust
DNSSEC is off
dular.com.br's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 28 years old
28 yearsdular.com.br was registered in Jun 1998. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for dular.com.br, so a mis-issued certificate from anyone else is refused.
Registered until Jun 2028
dular.com.br is registered until Jun 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,476 words of copy
The homepage carries about 1,476 words of visible text.
1 checks passed
45 short forms
45 short forms (1 field at most) are right on the homepage.
Email authentication
No DMARC policy
dular.com.br has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 40/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.locaweb.com.br -all”.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- The footer still says © 2025.
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on dular.com.br, including 7 speed issues, 5 SEO issues and 7 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.