duneandsalt.com website review

A phone's processor spends 5.2 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,243 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, Klaviyo and pop-convert.com and others), adding 2.1 MB and 629 ms of main-thread time.

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

35 images could be 643 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Shopify costs a phone 295 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 169 ms of main-thread work and 389 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

About 167 KiB of JavaScript is downloaded but never used on this page.

8 files are served with short cache lifetimes, so returning visitors download them again (164 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

About 11 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 18.9 s. Good is under 3.8 s.

Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

3 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 5.0 MB in 505 requests on a phone: images 1.6 MB (52), scripts 1.3 MB (223) and other files 1.2 MB (149). Under 2 MB keeps phones on slow connections fast.

18 images further down the page (700 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 168.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Elements with visible text labels do not have matching accessible names. (2 elements).

Your title is only 11 characters: “DUNE + SALT”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 149 pages on duneandsalt.com and 7 external pages.

Your homepage links to https://www.duneandsalt.com/collections/mens-best-sellers, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.duneandsalt.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.duneandsalt.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.duneandsalt.com/customer_authentication/redirect and https://www.duneandsalt.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.duneandsalt.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,364 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.