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e-chima.com website review

Visit site (opens in a new tab)Reviewed 23 October 202647 issues · 103 checks

This review found 47 issues worth fixing on e-chima.com, 24 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.3 s3.6 sMay 2Oct 174.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20266.0 s
May 9, 20265.9 s
May 16, 20265.9 s
May 23, 20265.8 s
May 30, 20265.6 s
Jun 6, 20265.6 s
Jun 13, 20265.7 s
Jun 20, 20265.7 s
Jun 27, 20265.8 s
Jul 4, 20265.9 s
Jul 11, 20265.9 s
Jul 18, 20266.0 s
Jul 25, 20265.9 s
Aug 1, 20265.8 s
Aug 8, 20265.7 s
Aug 15, 20265.5 s
Aug 22, 20265.2 s
Aug 29, 20264.9 s
Sep 5, 20264.2 s
Sep 12, 20264.1 s
Sep 19, 20264.0 s
Sep 26, 20264.0 s
Oct 3, 20263.9 s
Oct 10, 20263.9 s
Oct 17, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
238 ms192 msMay 2Oct 17211 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026205 ms
May 9, 2026203 ms
May 16, 2026200 ms
May 23, 2026198 ms
May 30, 2026198 ms
Jun 6, 2026197 ms
Jun 13, 2026199 ms
Jun 20, 2026205 ms
Jun 27, 2026208 ms
Jul 4, 2026213 ms
Jul 11, 2026216 ms
Jul 18, 2026215 ms
Jul 25, 2026214 ms
Aug 1, 2026216 ms
Aug 8, 2026227 ms
Aug 15, 2026230 ms
Aug 22, 2026233 ms
Aug 29, 2026229 ms
Sep 5, 2026212 ms
Sep 12, 2026205 ms
Sep 19, 2026207 ms
Sep 26, 2026206 ms
Oct 3, 2026208 ms
Oct 10, 2026211 ms
Oct 17, 2026211 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix35
  • Reduce unused JavaScript

    3.3 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 695 KiB

    35 files are served with short cache lifetimes, so returning visitors download them again (695 KiB).

  • Render-blocking requests

    1.4 s

    30 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35 (desktop: 51). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Other Google APIs/SDKs and others), adding 2.1 MB and 1.7 s of main-thread time.

  • Google Tag Manager adds 889 ms

    889 ms

    Google Tag Manager costs a phone 889 ms of main-thread work and 799 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 359 ms

    359 ms

    Facebook costs a phone 359 ms of main-thread work and 368 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 330 ms. During a long task the page ignores taps.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    100 ms · 28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Minify JavaScript

    105 KiB

    105 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    35 KiB

    About 35 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.6 s

    6.6 s

    Real visitors wait 6.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 1.27

    1.27

    For real visitors the layout shifts by 1.27 (75th percentile). Good is under 0.1.

  • Real-user FCP: 4.5 s

    4.5 s

    Real visitors see the first content after 4.5 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 13.0 s

    13.0 s

    Your largest element takes 13.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “E-Chima”.

  • Time to Interactive: 18.6 s

    18.6 s

    The page becomes fully interactive after 18.6 s. Good is under 3.8 s.

  • Speed Index: 11.9 s

    11.9 s

    Visually, the page fills in at 11.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.0 s

    1.0 s

    Scripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 842 ms

    842 ms

    Real visitors wait 842 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 29 images without width and height

    29 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 205 ms to 211 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 32% faster for real visitors

    -32%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 6.0 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.6 MB in 107 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 107 requests on a phone: scripts 2.4 MB (58), fonts 92 KiB (2) and stylesheets 66 KiB (23). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 88.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 6378
  • 6 buttons without a name

    6 buttons have no accessible name, so screen readers announce just “button”.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (42 elements)

    All page content should be contained by landmarks: 42 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 62 tap targets too small

    62 tap targets are too small or too close together to hit reliably with a finger.

  • Alternative text of images should not be repeated as text (14 elements)

    Alternative text of images should not be repeated as text: 14 elements on the page fail this check, rated minor by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 19 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 27 WCAG 2.2 A/AA and best-practice rules on the phone render: 19 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9284
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 4 problems

    Structured data found (Organization and WebSite) but with 4 problems, for example “WebSite: missing name”.

  • 10 links crawlers can't follow

    10 links have no real href, so search engines can't follow them.

  • 138 internal links, 2 external

    The homepage links to 138 pages on e-chima.com and 2 external pages.

6 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Chima `nın en yeni ürünlerini online mağazamızdan kolayca sipariş vermek için hemen tıkla! Birbirinden farklı modeller …”.

  • Title: 35 characters

    Your title is a healthy 35 characters: “Chima Online Mağaza | One More Life”.

  • Canonical URL set

    The canonical URL is https://www.e-chima.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.e-chima.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and description; logo and contact details would complete it.

Other pages

4 to fix50
  • 1 linked page is broken

    Your homepage links to /bluz-indirim, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 4 pages without a title

    /kazak-indirim, /yelek-indirim, /gomlek-indirim and /elbise-indirim have no <title>, so Google invents the link text in results.

  • 4 pages without a meta description

    /kazak-indirim, /yelek-indirim, /gomlek-indirim and /elbise-indirim have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    /sonbahar-kis-indirim, /kazak-indirim, /yelek-indirim, /gomlek-indirim and /elbise-indirim have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /kazak-indirim took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.

3 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

2 to fixGoogle 9678
  • 2 broken images

    2 images failed to load on a phone, for example https://www.e-chima.com/.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://farktorcdn.com/Library/SystemBox/Css/swiper.css?v=555' from origin 'https://www.e-…”.

2 checks passed
  • Tap targets are thumb-sized

    52 of 59 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 2 broken links to your own pages

    2 links from your homepage to your own site are broken, for example https://www.e-chima.com/kadin-etek (500).

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (e-chima.com).

  • Valid certificate (32 days left)

    The certificate from Google Trust Services · WE1 verifies for e-chima.com and is valid for another 32 days.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://e-chima.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    e-chima.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    e-chima.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 16 years old

    16 years

    e-chima.com was registered in Dec 2009 through Nics Telekomunikasyon A.S.. An established domain carries more trust with email providers and search engines.

  • Registered until Dec 2029

    e-chima.com is registered until Dec 2029.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 79 words

    The homepage has only about 79 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Türkiye - TRY”.

  • 1 call to action

    The homepage has 1 call to action, for example “Türkiye - TRY”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Hotjar.

Email authentication

2 to fix0
  • No DMARC policy

    e-chima.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    e-chima.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    e-chima.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Hotjar

Upkeep, stack, hiring and company data from programmable.info

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