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e4wholesale.com website review

Visit site (opens in a new tab)Reviewed 10 November 202641 issues · 82 checks

This review found 41 issues worth fixing on e4wholesale.com, 13 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.8 sMay 23Nov 72.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.3 s
May 30, 20263.3 s
Jun 6, 20263.3 s
Jun 13, 20263.3 s
Jun 20, 20263.2 s
Jun 27, 20263.2 s
Jul 4, 20263.2 s
Jul 11, 20263.2 s
Jul 18, 20263.2 s
Jul 25, 20263.1 s
Aug 1, 20263.0 s
Aug 8, 20262.9 s
Aug 15, 20263.0 s
Aug 22, 20263.1 s
Aug 29, 20263.2 s
Sep 5, 20263.3 s
Sep 12, 20263.2 s
Sep 19, 20263.1 s
Sep 26, 20263.2 s
Oct 3, 20263.1 s
Oct 10, 20263.0 s
Oct 17, 20262.9 s
Oct 24, 20262.9 s
Oct 31, 20262.9 s
Nov 7, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
218 ms155 msMay 23Nov 7199 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026189 ms
May 30, 2026194 ms
Jun 6, 2026180 ms
Jun 13, 2026180 ms
Jun 20, 2026176 ms
Jun 27, 2026173 ms
Jul 4, 2026185 ms
Jul 11, 2026196 ms
Jul 18, 2026196 ms
Jul 25, 2026191 ms
Aug 1, 2026176 ms
Aug 8, 2026162 ms
Aug 15, 2026165 ms
Aug 22, 2026171 ms
Aug 29, 2026186 ms
Sep 5, 2026193 ms
Sep 12, 2026196 ms
Sep 19, 2026203 ms
Sep 26, 2026196 ms
Oct 3, 2026204 ms
Oct 10, 2026211 ms
Oct 17, 2026207 ms
Oct 24, 2026207 ms
Oct 31, 2026206 ms
Nov 7, 2026199 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of e4wholesale.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. e4wholesale.com at 1.0 s1.0 s
  2. e4wholesale.com at 1.9 s1.9 s
  3. e4wholesale.com at 2.9 s2.9 s
  4. e4wholesale.com at 3.8 s3.8 s
  5. e4wholesale.com at 4.8 s4.8 s
  6. e4wholesale.com at 5.7 s5.7 s
  7. e4wholesale.com at 6.7 s6.7 s
  8. e4wholesale.com at 7.7 s7.7 s

Speed

14 to fix43
  • Improve image delivery

    13.2 s · 2.7 MB

    6 images could be 2.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 13.2 s faster on a phone.

  • Reduce unused JavaScript

    4.2 s · 799 KiB

    About 799 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.

  • Use efficient cache lifetimes

    3.6 s · 716 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (716 KiB).

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (consentmanager.net, quickcep.com and Google Tag Manager and others), adding 1.9 MB and 1.5 s of main-thread time.

  • Render-blocking requests

    700 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Reduce unused CSS

    460 ms · 79 KiB

    About 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 460 ms faster on a phone.

  • consentmanager.net adds 389 ms

    389 ms

    consentmanager.net costs a phone 389 ms of main-thread work and 143 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 352 ms. During a long task the page ignores taps.

  • quickcep.com adds 275 ms

    275 ms

    quickcep.com costs a phone 275 ms of main-thread work and 554 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 261 ms

    261 ms

    Google Tag Manager costs a phone 261 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 176 ms

    176 ms

    Klaviyo costs a phone 176 ms of main-thread work and 410 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 114 ms

    114 ms

    Shopify costs a phone 114 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 44.0 s

    44.0 s

    Your largest element takes 44.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Black Friday wholesale sale: spend over $500 for 15% off wi…”.

  • Time to Interactive: 44.4 s

    44.4 s

    The page becomes fully interactive after 44.4 s. Good is under 3.8 s.

  • Speed Index: 12.5 s

    12.5 s

    Visually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 784 ms

    784 ms

    Scripts block taps and scrolling for 784 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 241 ms

    241 ms

    Real visitors wait 241 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 189 ms to 199 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.3 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.1 MB in 364 requests

    8.1 MB

    Your homepage downloads 8.1 MB in 364 requests on a phone: images 4.6 MB (54), scripts 2.1 MB (97) and other files 1.1 MB (193). Under 2 MB keeps phones on slow connections fast.

  • About 2.3 g of CO₂ per visit

    2.31 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.31 g of CO₂e: 276.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8796
  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 50 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10085
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Bridesmaid,Evening&Formal Dresses Wholesale|Dropshipping – Ever-Pretty”.

  • Meta description is long (293 characters)

    Your meta description is 293 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 171 internal links, 8 external

    The homepage links to 171 pages on e4wholesale.com and 8 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Ever-Pretty Wholesale”.

  • Canonical URL set

    The canonical URL is https://www.e4wholesale.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.e4wholesale.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.e4wholesale.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,210 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix62
  • 1 page without a title

    https://www.e4wholesale.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.e4wholesale.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://www.e4wholesale.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.e4wholesale.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    1 page of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

Best practices

2 to fixGoogle 9287
  • 7 small tap targets

    7 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.

  • 3 low-resolution images

    3 images are served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 841 words of copy

    The homepage carries about 841 words of visible text.

4 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “SHOP BY OCCASION”, “SHOP BY STYLE” and “SHOP BY COLOR”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 31 testimonial or review blocks and 9 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (consentmanager) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: consentmanager

    A consent management tool (consentmanager) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at e4wholesale.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · O Request A Quote · webmarked.net · w3apps.co · mulwi.com · searchserverapi.com · quickcep.com · kiwisizing.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Irvine

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on e4wholesale.com, including 24 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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