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eabtool.com website review
Visit site (opens in a new tab)Reviewed 5 November 202639 issues · 92 checks
This review found 39 issues worth fixing on eabtool.com, 10 of them high impact, across 92 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67D- #72,561 of 81,180 reviewed websitesbeats 9%
- #37,830 of 40,101 online storesbeats 5%
- #1,822 of 2,107 WooCommerce storesbeats 11%
Closest competitors among WooCommerce stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.1 s
2.7 s
3.2 s
3.8 s
4.3 s
eabtool.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.7 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.
Improve image delivery
450 ms · 1,010 KiB11 images could be 1,010 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 54
54/100Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Jivochat and Google Maps and others), adding 1.5 MB and 548 ms of main-thread time.
Reduce unused JavaScript
310 ms · 378 KiBAbout 378 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 310 ms faster on a phone.
Reduce unused CSS
310 ms · 42 KiBAbout 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.
Google Tag Manager adds 172 ms
172 msGoogle Tag Manager costs a phone 172 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Jivochat adds 134 ms
134 msJivochat costs a phone 134 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Maps adds 122 ms
122 msGoogle Maps costs a phone 122 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 107 ms
107 msKlaviyo costs a phone 107 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 228 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 9 KiB9 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
150 KiB7 files are served with short cache lifetimes, so returning visitors download them again (150 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.7 s
A phone's processor spends 1.7 s on main-thread work while loading, 824 ms of it running JavaScript. That is comfortably low.
Server response: 33 ms
33 msYour server sent the HTML in 33 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 13.1 s
13.1 sThe page becomes fully interactive after 13.1 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.496
0.496The layout shifts by 0.496 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest Contentful Paint: 5.2 s
5.2 sYour largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
21 images without width and height
21 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 3.8 s
3.8 sVisually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Total Blocking Time: 118 ms
118 msScripts block the page for only 118 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.5 MB in 132 requests
3.5 MBYour homepage downloads 3.5 MB in 132 requests on a phone: images 1.9 MB (35), scripts 1.4 MB (64) and fonts 102 KiB (3). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
100 KiB1 image is downloaded at several times the size a phone draws it, for example 3066122-2.png at 600 px wide, shown at 158 px. Resized copies would save about 100 KiB.
4 images in older formats
4 images (250 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (45 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
1.00 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 120.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
9 tap targets too small
9 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (12 elements)
Alternative text of images should not be repeated as text: 12 elements on the page fail this check, rated minor by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 32 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (23 characters)
Your title is only 23 characters: “Home - EAB Tool Company”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at http://www.exchangeablade.com/sitemap.xml, so Google discovers your pages only by following links.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
189 internal links, 0 external
The homepage links to 189 pages on eabtool.com and 0 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://www.exchangeablade.com/en_ca/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (949 words), so crawlers that don't run JavaScript still read it.
Other pages
14 linked pages hidden from search
/en_ca/products/categories/saw-blades, /en_ca/products/categories/saw-blades/framing-decking-saw-blades, /en_ca/products/categories/saw-blades/cross-cutting, /en_ca/products/categories/saw-blades/finishing, /en_ca/products/categories/saw-blades/all-purpose-combination and /en_ca/products/categories/saw-blades/metal-cutting-saw-blades and 8 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
15 pages without a meta description
/en_ca/products, /en_ca/products/categories/saw-blades, /en_ca/products/categories/saw-blades/framing-decking-saw-blades, /en_ca/products/categories/saw-blades/cross-cutting, /en_ca/products/categories/saw-blades/finishing and /en_ca/products/categories/saw-blades/all-purpose-combination and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 142 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://code.jivosite.com/css/ad5123f/widget.css' from origin 'https://www.exchangeablade.…”.
Does not redirect HTTP traffic to HTTPS
Does not redirect HTTP traffic to HTTPS.
2 checks passed
Tap targets are thumb-sized
20 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HTTPS
Your homepage is served without HTTPS, so browsers mark it “Not secure” and some refuse forms on it.
http:// does not redirect
http://eabtool.com does not redirect to https, so some visitors land on the insecure version.
2 redirects before the homepage
Opening https://eabtool.com goes through 2 redirects before the homepage loads.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
1 checks passed
All 40 links work
All 40 links checked from your homepage (40 internal, 0 external) answered without errors.
Domain and trust
No CAA record
exchangeablade.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
exchangeablade.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 27 years old
27 yearsexchangeablade.com was registered in Sep 1999 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Sep 2028
exchangeablade.com is registered until Sep 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 714 words of copy
The homepage carries about 714 words of visible text.
4 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Where to Buy”, “Contact” and “Contact EAB”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Cloudflare Web Analytics.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx a:s207-6-29-152.bc.hsia.telus.net ip4:207.6.29.152 ip4:209.121.185.234 include:servers.mcsv.net include:spf.p…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “k2” and “smtp”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- 2 plugins are behind their latest release.translatepress-multilingual 3.3.7 → 3.3.9 · woocommerce 11.1.2 → 11.2.2
Stack
- CMS
- WordPress 7.1.4
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on eabtool.com, including 16 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.