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earnin.com website review

Visit site (opens in a new tab)Reviewed 30 October 202615 issues · 76 checks

This review found 15 issues worth fixing on earnin.com, 2 of them high impact, across 76 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.4 sMay 9Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.5 s
May 23, 20261.7 s
May 30, 20261.9 s
Jun 6, 20262.2 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.1 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.4 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
169 ms141 msMay 9Oct 24166 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026144 ms
May 16, 2026147 ms
May 23, 2026148 ms
May 30, 2026146 ms
Jun 6, 2026147 ms
Jun 13, 2026146 ms
Jun 20, 2026146 ms
Jun 27, 2026146 ms
Jul 4, 2026148 ms
Jul 11, 2026149 ms
Jul 18, 2026151 ms
Jul 25, 2026154 ms
Aug 1, 2026154 ms
Aug 8, 2026157 ms
Aug 15, 2026158 ms
Aug 22, 2026160 ms
Aug 29, 2026161 ms
Sep 5, 2026164 ms
Sep 12, 2026165 ms
Sep 19, 2026162 ms
Sep 26, 2026161 ms
Oct 3, 2026160 ms
Oct 10, 2026161 ms
Oct 17, 2026164 ms
Oct 24, 2026166 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

5 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 59% slower for real visitors

    +59%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 144 ms to 166 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 167 ms

    167 ms

    Real visitors wait 167 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 61.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.8 MB

    1.8 MB

    Your homepage downloads 1.8 MB on a phone, 54 KiB of it images (3%). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fix93
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (41 elements)

    All page content should be contained by landmarks: 41 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 41 links without text

    41 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 42 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

100
  • 107 internal links, 27 external

    The homepage links to 107 pages on earnin.com and 27 external pages.

8 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “EarnIn is an app that gives you access to the pay you've earned - when you want it. Get paid for the hours you've worke…”.

  • One H1 headline

    Your main headline reads: “Why wait for money you’ve already earned?”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “EarnIn | You worked today. Get paid today.”.

  • Canonical URL set

    The canonical URL is https://www.earnin.com/.

  • Structured data in place

    Structured data found: FAQPage and Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.earnin.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,696 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fix87
  • 8 small tap targets

    8 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “ Note that 'script-src' was not explicitly set, so 'default-src' is used as a fallback.”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://earnin.link/AuBe.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

9 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (earnin.com).

  • Valid certificate (40 days left)

    The certificate from Let's Encrypt · YE1 verifies for earnin.com and is valid for another 40 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://earnin.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (31 internal, 18 external) answered without errors; 1 did not answer within 5 s.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • DNSSEC is off

    earnin.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 22 years old

    22 years

    earnin.com was registered in Apr 2004 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only sectigo.com, awstrust.com, comodoca.com and digicert.com to issue certificates for earnin.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Apr 2027

    earnin.com is registered until Apr 2027.

Content and conversion

2 to fix80
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,824 words of copy

    The homepage carries about 1,824 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Log in / Sign up” and “Get started”.

  • 65 calls to action

    The homepage has 65 calls to action, for example “Log in / Sign up”, “Get started” and “Get your pay now”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 8 customer or partner logos, 2 trust badges and “352.5K reviews”.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:_spf.psm.knowbe4.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Segment (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
Netlify

Hiring

Hiring
28 open roles
Teams
Engineering (12), Product (5), Analytics (2), Finance (2)
Job board
greenhouse

Company

Founded
2013
Headquarters
Palo Alto

Upkeep, stack, hiring and company data from programmable.info

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This review found 15 issues on earnin.com, including 5 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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