earthcleansestore.com website review

38 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 9.8 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 5,429 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 333 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

About 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 212 ms of main-thread work and 461 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, Hubspot and reputon.com and others), adding 765 KiB and 430 ms of main-thread time.

10 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

10 files are served with short cache lifetimes, so returning visitors download them again (107 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 14.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Promotional graphic for EarthCleanse home composting produc…”.

Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 14.8 s. Good is under 3.8 s.

The layout shifts by 0.294 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 210 ms in total while the page loads. Good is under 200 ms.

6 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 5.7 MB in 328 requests on a phone: images 3.8 MB (107), scripts 878 KiB (96) and other files 764 KiB (76). Under 2 MB keeps phones on slow connections fast.

5 images are downloaded at several times the size a phone draws them, for example Holiday_tables_sorted.jpg at 2,041 px wide, shown at 360 px. Resized copies would save about 553 KiB.

9 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

2_0821e4d6-7e37-424c-8493-2fa457c72a41.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (116 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.61 g of CO₂e: 193.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 tap targets are too small or too close together to hit reliably with a finger.

7 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 95 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

6 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (2 elements).

Your meta description is 206 characters; Google truncates after about 160, so the end of your pitch is cut.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 376 pages on earthcleansestore.com and 5 external pages.

https://earthcleansestore.com/collections/all and https://earthcleansestore.com/pages/shop all use the title “Shop – EarthCleanse”. Search engines can't tell which page to show for a search, so each competes with the others.

https://earthcleansestore.com/collections/all, https://earthcleansestore.com/pages/shop, https://earthcleansestore.com/collections/compostable-trays-to-go-clamshells, https://earthcleansestore.com/collections/eco-friendly-containers-food-packaging-boxes, https://earthcleansestore.com/collections/disposable-cups-lids-straws and https://earthcleansestore.com/collections/disposable-cutlery-dining-accessories and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://earthcleansestore.com/pages/shop, https://earthcleansestore.com/collections/compostable-plates-bowls, https://earthcleansestore.com/collections/compostable-trays-to-go-clamshells, https://earthcleansestore.com/collections/disposable-cups-lids-straws, https://earthcleansestore.com/collections/disposable-cutlery-dining-accessories and https://earthcleansestore.com/collections/professional-care-supplies and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

https://earthcleansestore.com/collections/eco-friendly-containers-food-packaging-boxes took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 150 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 3,511 words of visible text.

Before a visitor clicks anything, the page loads HubSpot, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 20 cookies, 6 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.