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easepicks.com website review

Visit site (opens in a new tab)Reviewed 8 November 202640 issues · 103 checks

This review found 40 issues worth fixing on easepicks.com, 10 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.2 sMay 16Aug 291.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.4 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.4 s
Jul 25, 20261.5 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.5 s
Aug 29, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
132 ms95 msMay 16Aug 8117 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202699 ms
May 23, 2026118 ms
May 30, 2026116 ms
Jun 6, 2026112 ms
Jun 13, 2026121 ms
Jun 20, 2026128 ms
Jun 27, 2026124 ms
Jul 4, 2026126 ms
Jul 11, 2026124 ms
Jul 18, 2026112 ms
Jul 25, 2026121 ms
Aug 1, 2026122 ms
Aug 8, 2026117 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of easepicks.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. easepicks.com at 0.4 s0.4 s
  2. easepicks.com at 0.8 s0.8 s
  3. easepicks.com at 1.1 s1.1 s
  4. easepicks.com at 1.5 s1.5 s
  5. easepicks.com at 1.9 s1.9 s
  6. easepicks.com at 2.3 s2.3 s
  7. easepicks.com at 2.6 s2.6 s
  8. easepicks.com at 3.0 s3.0 s

easepicks.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix51
  • Reduce unused JavaScript

    4.0 s · 776 KiB

    About 776 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, omnisnippet1.com and Shopify and others), adding 1.8 MB and 986 ms of main-thread time.

  • Google Tag Manager adds 872 ms

    872 ms

    Google Tag Manager costs a phone 872 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    600 ms · 99 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (99 KiB).

  • Render-blocking requests

    500 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Reduce unused CSS

    300 ms · 65 KiB

    About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 207 ms. During a long task the page ignores taps.

  • Improve image delivery

    52 KiB

    4 images could be 52 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix48
  • Largest Contentful Paint: 16.6 s

    16.6 s

    Your largest element takes 16.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 16.8 s

    16.8 s

    The page becomes fully interactive after 16.8 s. Good is under 3.8 s.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 690 ms

    690 ms

    Scripts block taps and scrolling for 690 ms in total while the page loads. Good is under 200 ms.

  • 26 images without width and height

    26 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 99 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.03

    0.03

    The layout barely moves while loading (CLS 0.03, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.4 MB in 225 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 225 requests on a phone: scripts 1.7 MB (51), other files 803 KiB (118) and images 601 KiB (37). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    0.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 114.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 6984
  • 28 text elements with low contrast

    28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 70 images without alt text

    70 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (103 elements)

    All page content should be contained by landmarks: 103 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h3 → h5 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 12 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8574
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “2026 Creaticve Tools Vehicle Accessories Toys Household – easepicks”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“SHOP BY CATALOG” and “Extra 10% discount”). One clear main headline is easier for people and search engines.

  • 20 links crawlers can't follow

    20 links have no real href, so search engines can't follow them.

  • Meta description is long (306 characters)

    Your meta description is 306 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 148 internal links, 0 external

    The homepage links to 148 pages on easepicks.com and 0 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.easepicks.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.easepicks.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (520 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without a meta description

    /collections/sale, /collections/under-10, /collections/10-19-99, /collections/20-29-99, /collections/30-39-99 and /collections/40-49-99 and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 27 small tap targets

    27 of 49 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (easepicks.com).

  • Valid certificate (57 days left)

    The certificate from Let's Encrypt · YE1 verifies for easepicks.com and is valid for another 57 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://easepicks.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 40 links work

    All 40 links checked from your homepage (40 internal, 0 external) answered without errors.

Domain and trust

  • DNSSEC is off

    easepicks.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 2 years old

    2 years

    easepicks.com was registered in May 2024 through NameSilo, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, ssl.com and digicert.com to issue certificates for easepicks.com, so a mis-issued certificate from anyone else is refused.

  • Registered until May 2027

    easepicks.com is registered until May 2027.

Content and conversion

1 to fix93
  • Thin social proof

    Social proof on the homepage: 16 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 280 words of copy

    The homepage carries about 280 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “TRACK ORDER”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “TRACK ORDER”, “Subscribe” and “Contact us”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be easepicks.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a mx include:mail.zendesk.com include:mailgun.org include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “k1”, “default” and “dkim”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

oceanpayment.com · omnisnippet1.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 40 issues on easepicks.com, including 14 speed issues, 6 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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