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eastspring.com website review
Visit site (opens in a new tab)Reviewed 3 November 202637 issues · 104 checks
This review found 37 issues worth fixing on eastspring.com, 16 of them high impact, across 104 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.1 s |
| May 23, 2026 | 4.0 s |
| May 30, 2026 | 4.1 s |
| Jun 6, 2026 | 4.1 s |
| Jun 13, 2026 | 4.1 s |
| Jun 20, 2026 | 4.2 s |
| Jun 27, 2026 | 4.4 s |
| Jul 4, 2026 | 4.6 s |
| Jul 11, 2026 | 4.8 s |
| Jul 18, 2026 | 4.9 s |
| Jul 25, 2026 | 4.9 s |
| Aug 1, 2026 | 4.8 s |
| Aug 8, 2026 | 4.6 s |
| Aug 15, 2026 | 4.5 s |
| Aug 22, 2026 | 4.4 s |
| Aug 29, 2026 | 4.4 s |
| Sep 5, 2026 | 4.4 s |
| Sep 12, 2026 | 4.4 s |
| Sep 19, 2026 | 4.4 s |
| Sep 26, 2026 | 4.4 s |
| Oct 3, 2026 | 4.4 s |
| Oct 10, 2026 | 4.4 s |
| Oct 17, 2026 | 4.5 s |
| Oct 24, 2026 | 4.4 s |
| Oct 31, 2026 | 4.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 180 ms |
| May 23, 2026 | 179 ms |
| May 30, 2026 | 177 ms |
| Jun 6, 2026 | 174 ms |
| Jun 13, 2026 | 169 ms |
| Jun 20, 2026 | 165 ms |
| Jun 27, 2026 | 168 ms |
| Jul 4, 2026 | 171 ms |
| Jul 11, 2026 | 171 ms |
| Jul 18, 2026 | 173 ms |
| Jul 25, 2026 | 166 ms |
| Aug 1, 2026 | 160 ms |
| Aug 8, 2026 | 158 ms |
| Aug 15, 2026 | 157 ms |
| Aug 22, 2026 | 159 ms |
| Aug 29, 2026 | 160 ms |
| Sep 5, 2026 | 168 ms |
| Sep 12, 2026 | 167 ms |
| Sep 19, 2026 | 172 ms |
| Sep 26, 2026 | 174 ms |
| Oct 3, 2026 | 170 ms |
| Oct 10, 2026 | 175 ms |
| Oct 17, 2026 | 169 ms |
| Oct 24, 2026 | 172 ms |
| Oct 31, 2026 | 168 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.1 s
3.2 s
4.2 s
5.3 s
6.4 s
7.4 s
8.5 s
eastspring.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
12.3 s · 2.5 MB3 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 12.3 s faster on a phone.
Reduce unused JavaScript
2.8 s · 674 KiBAbout 674 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.8 s faster on a phone.
Use efficient cache lifetimes
1.9 s · 445 KiB24 files are served with short cache lifetimes, so returning visitors download them again (445 KiB).
Render-blocking requests
1.3 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
790 ms · 176 KiBAbout 176 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 790 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and LinkedIn and others), adding 1.2 MB and 755 ms of main-thread time.
Google Tag Manager adds 403 ms
403 msGoogle Tag Manager costs a phone 403 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 179 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 892 ms of it running JavaScript. That is comfortably low.
Server response: 229 ms
229 msYour server sent the HTML in 229 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.0 s
3.0 sReal visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.5 s
2.5 sReal visitors wait 2.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 25.9 s
25.9 sYour largest element takes 25.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Capture Asia’s opportunities with Eastspring Investments Ex…”.
Time to Interactive: 27.5 s
27.5 sThe page becomes fully interactive after 27.5 s. Good is under 3.8 s.
Speed Index: 14.4 s
14.4 sVisually, the page fills in at 14.4 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Total Blocking Time: 247 ms
247 msScripts block taps and scrolling for 247 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 180 ms to 168 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.1 s to 4.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 136 ms
136 msReal visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 90 requests
4.7 MBYour homepage downloads 4.7 MB in 90 requests on a phone: images 3.0 MB (29), scripts 1.4 MB (31) and stylesheets 191 KiB (2). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 161.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (15 elements)
All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (177 characters)
Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
53 internal links, 10 external
The homepage links to 53 pages on eastspring.com and 10 external pages.
6 checks passed
Title: 40 characters
Your title is a healthy 40 characters: “Experts in Asia | Eastspring Investments”.
Canonical URL set
The canonical URL is https://www.eastspring.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.eastspring.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,401 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (33 KiB, 200 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without a meta description
/insights, /community, /insights/author/RayFarris, /insights/author/VisNayar, /insights/author/JackHsu and /insights/author/LouisCheng have no meta description, so Google writes the search snippet from whatever text it finds.
4 links to non-canonical URLs
Your homepage links to 4 pages by a URL that isn't their canonical one, for example /insights/author/RayFarris, whose canonical is /insights/author. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
5 pages without an H1
/capabilities, /insights/author/RayFarris, /insights/author/VisNayar, /insights/author/JackHsu and /insights/author/LouisCheng have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages slow to respond
/insights, /insights/author/RayFarris, /insights/author/VisNayar, /insights/deep-dives/from-ai-adoption-to-monetisation and /insights/author/JackHsu took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.
4 checks passed
Linked pages load
10 pages of 15 loaded without an error (the rest turned automated requests away).
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://opps-api.getwarmly.com/api/sessions/trpc/sessions.createSession' from origin 'https://www.e…”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 180 days; one year is the recommended minimum.
3 links through redirect chains
3 links go through two or more redirects, for example https://www.eastspring.com/insights/tag/Multi%20asset.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (eastspring.com).
Valid certificate (45 days left)
The certificate from GlobalSign nv-sa · GlobalSign Atlas R46 DV TLS CA 2026 Q3 verifies for eastspring.com and is valid for another 45 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://eastspring.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 43 links work
All 43 links checked from your homepage (34 internal, 9 external) answered without errors; 13 did not answer within 5 s.
Domain and trust
No CAA record
eastspring.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
eastspring.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 16 years old
16 yearseastspring.com was registered in Jun 2010 through Instra Corporation Pty Ltd.. An established domain carries more trust with email providers and search engines.
Registered until Jun 2029
eastspring.com is registered until Jun 2029.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 896 words of copy
The homepage carries about 896 words of visible text.
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Subscribe now”.
Analytics in place
Analytics detected: Google Tag Manager.
Phone number on the homepage
Your phone number is on the homepage.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:argnyog21i.powerspf.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- Sitefinity 15.2.8423.0 DX
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Imperva
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on eastspring.com, including 17 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.