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easyroots.com website review

Visit site (opens in a new tab)Reviewed 6 November 202616 issues · 83 checks

This review found 16 issues worth fixing on easyroots.com, 3 of them high impact, across 83 checks. The most urgent: 14 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

3 to fix80
  • Mobile performance score: 80

    80/100

    Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    700 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Improve image delivery

    432 KiB

    1 image could be 432 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 64 ms. During a long task the page ignores taps.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Google Fonts), adding 85 KiB and 1 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.3 s

    A phone's processor spends 0.3 s on main-thread work while loading, 8 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix77
  • Largest Contentful Paint: 4.8 s

    4.8 s

    Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ENGINEERED ENVIRONMENTS · DENVER, CO Stronger roots start w…”.

  • Time to Interactive: 4.8 s

    4.8 s

    The page becomes fully interactive after 4.8 s. Good is under 3.8 s.

  • Speed Index: 3.8 s

    3.8 s

    Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 1 image below the first screen load straight away

    1 image further down the page (38 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.3 g of CO₂ per visit

    0.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.32 g of CO₂e: 37.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.1 MB in 11 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 11 requests on a phone: images 1.0 MB (5), fonts 84 KiB (2) and stylesheets 8 KiB (2). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9496
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 35 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 6 internal links, 0 external

    The homepage links to 6 pages on easyroots.com and 0 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Stronger roots start with an engineered environment.”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “EasyRoots: Engineered Environments for cannabis cultivation”.

  • Canonical URL set

    The canonical URL is https://easyroots.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://easyroots.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (624 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 1 page with very little text

    /contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 5 internal pages checked

    We fetched 5 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 5 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    5 of 5 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (easyroots.com).

  • Valid certificate (59 days left)

    The certificate from Let's Encrypt · YE1 verifies for easyroots.com and is valid for another 59 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://easyroots.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 5 links work

    All 5 links checked from your homepage (5 internal, 0 external) answered without errors.

Domain and trust

  • No CAA record

    easyroots.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    easyroots.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 17 years old

    17 years

    easyroots.com was registered in Jul 2009 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2030

    easyroots.com is registered until Jul 2030.

Content and conversion

3 to fix70
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 716 words of copy

    The homepage carries about 716 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “GET A CUSTOM PLAN”.

  • 1 call to action

    The homepage has 1 call to action, for example “Get a custom plan”.

Email authentication

2 to fix35
  • No DMARC policy

    easyroots.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

Stack

Hosting
Netlify

Upkeep, stack, hiring and company data from programmable.info

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This review found 16 issues on easyroots.com, including 7 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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