easytoprep.com website review

33 images could be 656 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

About 29 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 100 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 12 KiB of CSS is downloaded but never applied on this page.

3 third-party services load with your homepage (Mailchimp, Shopify and Bootstrap CDN), adding 21 KiB and 5 ms of main-thread time.

2 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Ice Cafe Promo Get 58% off on Instant Coffee Mix when you b…”.

The page becomes fully interactive after 6.3 s. Good is under 3.8 s.

7 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.5 MB in 166 requests on a phone: images 1.3 MB (43), other files 820 KiB (103) and fonts 229 KiB (4). Under 2 MB keeps phones on slow connections fast.

25 images further down the page (780 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Images must have alternative text: 6 elements on the page fail this check, rated critical by axe-core.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Some list items are not inside a list.

Some lists contain elements other than list items, which screen readers announce wrongly.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (2 elements).

There are 4 <h1> headlines (“EASY TO PREP”, “EASY TO PREP” and “Desserts”). One clear main headline is easier for people and search engines.

Your meta description is 217 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 69 pages on easytoprep.com and 0 external pages.

/products/ice-cafe and /collections/new-arrivals/products/ice-cafe all use the title “Shop Ice Cafe 3 in 1 Instant Coffee Mix - Golden Coins | Easy to Prep”. Search engines can't tell which page to show for a search, so each competes with the others.

/collections/all-products, /collections/desserts, /collections/drinks, /collections/soup and /blogs/recipes have no meta description, so Google writes the search snippet from whatever text it finds.

/products/ice-cafe and /collections/new-arrivals/products/ice-cafe use the same meta description. A description written for each page earns more clicks.

Your homepage links to 8 pages by a URL that isn't their canonical one, for example /collections/new-arrivals/products/agar-agar-powder, whose canonical is /products/agar-agar-powder. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

easytoprep.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

easytoprep.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 16 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 534 words of visible text.

easytoprep.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

easytoprep.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.