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eatmush.com website review

Visit site (opens in a new tab)Reviewed 11 November 202635 issues · 84 checks

This review found 35 issues worth fixing on eatmush.com, 9 of them high impact, across 84 checks. The most urgent: page weight: 26.1 MB in 242 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s909 msMay 23Nov 7972 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026948 ms
May 30, 2026925 ms
Jun 6, 2026931 ms
Jun 13, 2026953 ms
Jun 20, 2026940 ms
Jun 27, 2026977 ms
Jul 4, 2026980 ms
Jul 11, 2026944 ms
Jul 18, 2026948 ms
Jul 25, 2026948 ms
Aug 1, 2026937 ms
Aug 8, 2026969 ms
Aug 15, 20261.0 s
Aug 22, 20261.0 s
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 2026997 ms
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 2026989 ms
Oct 10, 20261.0 s
Oct 17, 20261.0 s
Oct 24, 2026974 ms
Oct 31, 2026996 ms
Nov 7, 2026972 ms
Real-visitor tap response (INP)75th percentile, phones
106 ms93 msMay 23Nov 795 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202698 ms
May 30, 202696 ms
Jun 6, 202698 ms
Jun 13, 2026100 ms
Jun 20, 202697 ms
Jun 27, 202699 ms
Jul 4, 202698 ms
Jul 11, 202696 ms
Jul 18, 202696 ms
Jul 25, 202695 ms
Aug 1, 202694 ms
Aug 8, 202694 ms
Aug 15, 202695 ms
Aug 22, 202696 ms
Aug 29, 202699 ms
Sep 5, 2026103 ms
Sep 12, 2026103 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026104 ms
Oct 17, 2026100 ms
Oct 24, 202696 ms
Oct 31, 202696 ms
Nov 7, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of eatmush.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. eatmush.com at 0.7 s0.7 s
  2. eatmush.com at 1.4 s1.4 s
  3. eatmush.com at 2.1 s2.1 s
  4. eatmush.com at 2.8 s2.8 s
  5. eatmush.com at 3.6 s3.6 s
  6. eatmush.com at 4.3 s4.3 s
  7. eatmush.com at 5.0 s5.0 s
  8. eatmush.com at 5.7 s5.7 s

Speed

9 to fix73
  • Render-blocking requests

    1.6 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • audioeye.com adds 1.4 s

    1.4 s

    audioeye.com costs a phone 1.4 s of main-thread work and 299 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (audioeye.com, truevaultcdn.com and Klaviyo and others), adding 690 KiB and 1.7 s of main-thread time.

  • Improve image delivery

    350 ms · 709 KiB

    24 images could be 709 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    750 ms · 202 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (202 KiB).

  • Reduce unused JavaScript

    300 ms · 239 KiB

    About 239 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 1,712 HTML elements

    The page has 1,712 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 51 KiB

    About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 127 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    14 KiB

    14 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 7.5 s

    7.5 s

    Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 16.4 s

    16.4 s

    The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 98 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 396 ms

    396 ms

    Real visitors wait 396 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 3.1 s

    3.1 s

    Visually, the page fills in at 3.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 153 ms

    153 ms

    Scripts block the page for only 153 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 26.1 MB in 242 requests

    26.1 MB

    Your homepage downloads 26.1 MB in 242 requests on a phone: media 22.8 MB (10), images 1.5 MB (53) and scripts 953 KiB (101). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    33 KiB

    1 image is downloaded at several times the size a phone draws it, for example 2024_MUSH_Bueberry_1.png at 1,500 px wide, shown at 390 px. Resized copies would save about 33 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (85 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 7.4 g of CO₂ per visit

    7.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 7.40 g of CO₂e: 888.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

8 to fixGoogle 9291
  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 59 images without alt text

    59 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (165 characters)

    Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 112 internal links, 8 external

    The homepage links to 112 pages on eatmush.com and 8 external pages.

5 checks passed
  • Title: 48 characters

    Your title is a healthy 48 characters: “MUSH | Clean, Ready-to-Eat Oats & Protein Snacks”.

  • Canonical URL set

    The canonical URL is https://eatmush.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://eatmush.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (381 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://eatmush.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://eatmush.com/products/double-chocolate-chip and https://eatmush.com/products/double-chocolate-chip-bundle all use the title “MUSH Double Chocolate Chip Protein Bar”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    https://eatmush.com/collections/protein-bars-2, https://eatmush.com/collections/overnight-oats, https://eatmush.com/collections/protein-overnight-oats and https://eatmush.com/tools/bundle-subscriptions/bundle/7396790861958 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://eatmush.com/products/double-chocolate-chip and https://eatmush.com/products/double-chocolate-chip-bundle use the same meta description. A description written for each page earns more clicks.

  • 7 pages without an H1

    https://eatmush.com/pages/store-locator, https://eatmush.com/collections/all-products, https://eatmush.com/collections/protein-bars-2, https://eatmush.com/collections/overnight-oats, https://eatmush.com/collections/protein-overnight-oats and https://eatmush.com/tools/bundle-subscriptions/bundle/7396790861958 and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    79 of 95 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 352 words of copy

    The homepage carries about 352 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW” and “Add order note”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “SHOP NOW”, “Shop all” and “shop overnight oats”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at eatmush.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Mntn · Hulk Form Builder · Okendo · wisepops.com · omappapi.com · klaviyo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Chicago

Upkeep, stack, hiring and company data from programmable.info

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