eberlestock.com website review

Not measured in this review.

• Tap response (INP) got 24% slower for real visitors

  +24%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 7.9 MB

  7.9 MB

  Your homepage downloads 7.9 MB on a phone, 2.9 MB of it images (37%). Under 2 MB keeps phones on slow connections fast.

• 4 images far larger than shown

  137 KiB

  4 images are downloaded at several times the size a phone draws them, for example missionframe.png at 390 px wide, shown at 93 px. Resized copies would save about 137 KiB.

  Elements (4)

• 3 images in older formats

  3 images (288 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (3)

• 1 image below the first screen load straight away

  1 image further down the page (102 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  Elements (1)

• About 2.2 g of CO₂ per visit

  2.23 g

  By the Sustainable Web Design model, a visit to your homepage emits about 2.23 g of CO₂e: 267.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 67 buttons without a name

  67 buttons have no accessible name, so screen readers announce just “button”.

  Elements (3)

• 108 text elements with low contrast

  108 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• All page content should be contained by landmarks (2 elements)

  All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• 10 links without text

  10 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• 8 form fields without a label

  8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• ARIA role should be appropriate for the element (6 elements)

  ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• Meta description is long (254 characters)

  Your meta description is 254 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• One H1 headline

  Your <h1> is empty.

• 981 internal links, 3 external

  The homepage links to 981 pages on eberlestock.com and 3 external pages.

• No llms.txt

  There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 1 page without a title

  /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  Elements (1)

• 1 linked page hidden from search

  /customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  Elements (1)

• 5 pages without a meta description

  /customer_authentication/redirect, /collections/2026-holiday-sale, /collections/packs-on-sale-bfcm-2026, /collections/apparel-on-sale-bfcm-2026 and /collections/gifts-under-100-bfcm-2026 have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (5)

• 6 pages without an H1

  /collections/best-sellers, /customer_authentication/redirect, /collections/2026-holiday-sale, /collections/packs-on-sale-bfcm-2026, /collections/apparel-on-sale-bfcm-2026 and /collections/gifts-under-100-bfcm-2026 have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 162 found) and read each the way a search engine does.

• 21 small tap targets

  21 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 6 JavaScript errors while loading

  6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• 1 link through redirect chains

  1 link go through two or more redirects, for example https://eberlestock.com/customer_authentication/redirect?locale=en&region_country=US.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• Domain expires in 75 days

  eberlestock.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

• No CAA record

  eberlestock.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  eberlestock.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• Thin social proof

  Social proof on the homepage: 24 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• About 572 words of copy

  The homepage carries about 572 words of visible text.

• Email authentication score: 85/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 7 trackers load before any consent

  7

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 28 cookies set on arrival

  28

  Opening the homepage sets 28 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 56 other companies contacted

  Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.