Website review, no card needed
ebikekit.com website review
Visit site (opens in a new tab)Reviewed 5 November 202618 issues · 89 checks
This review found 18 issues worth fixing on ebikekit.com, 4 of them high impact, across 89 checks. The most urgent: 20 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #3,813 of 81,751 reviewed websitesbeats 93%
- #1,873 of 40,547 online storesbeats 93%
- #1,807 of 35,927 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 94 ms |
| May 23, 2026 | 93 ms |
| May 30, 2026 | 94 ms |
| Jun 6, 2026 | 94 ms |
| Jun 13, 2026 | 98 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 102 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 98 ms |
| Jul 18, 2026 | 95 ms |
| Jul 25, 2026 | 96 ms |
| Aug 1, 2026 | 95 ms |
| Aug 8, 2026 | 94 ms |
| Aug 15, 2026 | 94 ms |
| Aug 22, 2026 | 96 ms |
| Aug 29, 2026 | 101 ms |
| Sep 5, 2026 | 101 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 100 ms |
| Sep 26, 2026 | 95 ms |
| Oct 3, 2026 | 96 ms |
| Oct 10, 2026 | 95 ms |
| Oct 17, 2026 | 98 ms |
| Oct 24, 2026 | 106 ms |
| Oct 31, 2026 | 116 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
ebikekit.com does not allow embedding, so this is Google's rendering of the page.
Speed
Mobile performance score: 84
84/100Your mobile performance score is 84. Pages that score under 90 lose visitors before the first paint.
2,939 HTML elements
The page has 2,939 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Render-blocking requests
150 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Improve image delivery
62 KiB6 images could be 62 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
4 third-party services on the page
4 third-party services load with your homepage (Shopify, shop.app and cloudflare.com and others), adding 90 KiB and 31 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Use efficient cache lifetimes
1 KiB1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).
2 checks passed
Main-thread work: 1.0 s
A phone's processor spends 1.0 s on main-thread work while loading, 253 ms of it running JavaScript. That is comfortably low.
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 4.3 s
4.3 sYour largest element takes 4.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “For over 18 years, E-BikeKit has helped riders electrify th…”.
Time to Interactive: 4.4 s
4.4 sThe page becomes fully interactive after 4.4 s. Good is under 3.8 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 94 ms to 116 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 103 ms
103 msReal visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 569 ms
569 msReal visitors wait 569 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 2.7 s
2.7 sVisually, the page fills in at 2.7 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
1 image far larger than shown
67 KiB1 image is downloaded at several times the size a phone draws it, for example E-BikeKit_Logo.svg at 500 px wide, shown at 140 px. Resized copies would save about 67 KiB.
4 images below the first screen load straight away
4 images further down the page (83 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.5 g of CO₂ per visit
0.46 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.46 g of CO₂e: 54.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.6 MB in 159 requests
1.6 MBYour homepage downloads 1.6 MB in 159 requests on a phone: images 669 KiB (22), other files 622 KiB (65) and scripts 203 KiB (41). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
20 text elements with low contrast
20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 34 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (82 characters)
Your title is 82 characters, so Google will cut it off around 60: “Electric Bike Conversion Kits & Electric Trike Systems | E-BikeKit® – EBikeKit.com”.
One H1 headline
Your <h1> is empty.
108 internal links, 11 external
The homepage links to 108 pages on ebikekit.com and 11 external pages.
6 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Convert your bike or trike with proven electric conversion kits. Front & rear options, 500W–1000W motors, U.S.-based su…”.
Canonical URL set
The canonical URL is https://www.ebikekit.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ebikekit.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,749 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
/pages/faq has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
6 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 7 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (ebikekit.com).
Valid certificate (48 days left)
The certificate from Google Trust Services · WR1 verifies for ebikekit.com and is valid for another 48 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://ebikekit.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
DNSSEC is off
ebikekit.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 18 years old
18 yearsebikekit.com was registered in Jun 2008 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only ssl.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for ebikekit.com, so a mis-issued certificate from anyone else is refused.
Registered until Jul 2028
ebikekit.com is registered until Jul 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 547 words of copy
The homepage carries about 547 words of visible text.
2 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Shop”, “Contact” and “Track Your Order”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be ebikekit.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:one.zoho.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1”, “k1” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- 10 Shopify Products;Shopify;Shopify Local Pickup;Shopify Plus;Shopify POS
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 18 issues on ebikekit.com, including 5 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.