echemi.com website review

Not measured in this review.

• Tap response (INP) got 63% slower for real visitors

  +63%

  Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 96 ms to 157 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) got 30% slower for real visitors

  +30%

  Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Real-user FCP: 2.3 s

  2.3 s

  Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

• Real-user TTFB: 1.2 s

  1.2 s

  Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

• About 0.06 g of CO₂ per visit

  0.06 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.06 g of CO₂e: 7.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 3 text elements with low contrast

  3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• <html> element must have a lang attribute (1 element)

  <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• All page content should be contained by landmarks (3 elements)

  All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• No main landmark

  The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  Elements (1)

• 3 form fields without a label

  3 form fields have no label, so screen readers announce an empty box and autofill guesses.

• No page language

  The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  View source

• No page title

  Your page has no <title>, so Google has to invent the blue link in search results.

• No meta description

  No meta description, so Google writes its own snippet from whatever text it finds.

• No H1 headline

  There is no <h1>, so neither visitors nor Google get a clear main headline.

• No structured data

  No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

• No canonical URL

  No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

• No social preview image

  No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

• No XML sitemap

  No XML sitemap at https://www.echemi.com/sitemap.xml, so Google discovers your pages only by following links.

• Only 0 internal links

  The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

• No favicon declared

  No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is incomplete here.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

• No llms.txt

  There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• No mobile viewport

  No viewport meta tag, so phones render the desktop layout zoomed out.

• No HTML doctype

  The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• No calls to action

  We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• Only about 22 words

  The homepage has only about 22 words of visible text; thin pages give Google and first-time buyers little to go on.

• No form on the homepage

  There is no form on the homepage, so every lead has to click through to another page first.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• 4 cookies set on arrival

  4

  Opening the homepage sets 4 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 3 other companies contacted

  Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.