echowater.com website review

Not measured in this review.

• Page weight: 5.2 MB

  5.2 MB

  Your homepage downloads 5.2 MB on a phone, 797 KiB of it images (15%). Under 2 MB keeps phones on slow connections fast.

• 5 images far larger than shown

  184 KiB

  5 images are downloaded at several times the size a phone draws them, for example nsb-flask.webp at 363 px wide, shown at 73 px. Resized copies would save about 184 KiB.

  Elements (5)

• 5 images below the first screen load straight away

  5 images further down the page (398 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (5)

• 1 image in older formats

  1 image (241 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• About 1.5 g of CO₂ per visit

  1.48 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.48 g of CO₂e: 177.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Certain ARIA roles must contain particular children (1 element)

  Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  Elements (1)

• 5 text elements with low contrast

  5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• 2 tap targets too small

  2 tap targets are too small or too close together to hit reliably with a finger.

  Elements (2)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Page should contain a level-one heading (1 element)

  Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 3 form fields without a label

  3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• 1 link without text

  1 visible link has no text or label, so screen readers cannot say where it goes.

  Elements (1)

• ARIA role should be appropriate for the element (3 elements)

  ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• Meta description is long (176 characters)

  Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• Structured data has 1 problem

  Structured data found (Organization and WebSite) but with 1 problem, for example “ld+json block 1 is not valid JSON (Bad control character in string literal in JSON at position )”.

• 98 internal links, 27 external

  The homepage links to 98 pages on echowater.com and 27 external pages.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

• 1 broken image

  1 image failed to load on a phone, for example https://www.ojrq.net/p/?return=&cid=43893&tpsync=no&auth=.

• 22 small tap targets

  22 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 2 JavaScript errors while loading

  2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• 1 link through redirect chains

  1 link go through two or more redirects, for example http://www.facebook.com/echohydrogen.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• About 1,193 words of copy

  The homepage carries about 1,193 words of visible text.

• Email authentication score: 90/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 9 trackers load before any consent

  9

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 33 cookies set on arrival

  33

  Opening the homepage sets 33 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 56 other companies contacted

  Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.